Sold by: Factori Technologies Pte. Ltd.
Deployed on AWS
Our people graph data can help companies enrich their existing database or identify new customer profiles who have similar interests as their current customers.
Overview
Overview
People Data is our proprietary mobile user dataset that links anonymous IDs to multiple attributes related to demographics, device ownership, audience segments, key locations, and more. This enables our partner brands to get a holistic view of a consumer based on their persona and be able to instantly gain actionable insights.
People Data Reach: Our data reach represents the total number of counts available within various categories and comprises attributes such as user demographics,anonymous id, device details, location, affluence, interests, traveled countries, and so on.
Data Export Methodology: Since we collect data dynamically, we provide the most updated data and insights via a best-suited method on a suitable interval (daily, weekly, monthly,quarterly).
Business Needs: Consumer Insights: Gain a complete 360-degree view of the customer to detect behavioral changes, assess patterns, and forecast business effects. Data Enrichment; Leverage O2O consumer profiles to build holistic audience segments to improve campaign targeting using user data enrichment. Sales Forecasting: Analyze consumer behavior to predict sales and monitor performance of investments Retail Analytics: Analyze footfall trends in various locations and gain an understanding of customer personas.
Schema .
ANONYMIZED_ID | TYPE | GENDER|AGE|CARRIER|MAKE|MODEL|OS|OS_VERSION|HOME_COUNTRY|DEVICE_PRICE|DEVICE_AGE|AFFLUENCE|BRANDS_VISITED|PLACE_CATEGORY|GEO_BEHAVIOUR|INTEREST|TRAVELLED_COUNTRY ---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|----|----| XXX|1|male|45|airtel|vivo|1726|android|8|IND|300.0||medium|Xiaomi Visitors,Muthoot Finance Ltd Visitors,Malabar Gold & Diamonds Visitors|Hospitals, Clinics And Medical Centers Visitors,Cinemas Visitors|Job Seekers,In-Market Insurance Buyers|Travel,Style & Fashion,Running and Jogging|CAN,USA|
Requirement for Verification:
To verify your identity before sending out any data, we will need you to provide your company email address and company phone number. Please provide this in the use case section of the verification step once you hit the subscribe button.
You can find out more about how we protect and process your data by visiting our privacy policy (https://www.factori.ai/privacy-policy ) We will not share your details with third parties.
If you require further information or support,you can talk with our experts using the link (https://www.factori.ai/get-in-touch )
Factori is a compliant, flexible, and adaptable data provider. We help you make smarter decisions, fill all the gaps in your data, uncover patterns, gain a competitive advantage, and build better solutions by bringing accurate, holistic, privacy-compliant global consumer data. We specialize in building the world’s largest consumer graph that ingests, de-dupes, and transforms premium data of over 2.3 billion anonymous customer profiles with 800+ attributes, which powers insights for smarter decision-making and building adequate solutions. We take privacy and personal information very seriously and are committed to adhering to all applicable data privacy and security laws and regulations, including the GDPR, CCPA, and ISO 27001.
Details
Delivery method
Deployed on AWS
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AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $300,000.00 |
Dimensions summary
This listing uses a single contract-based pricing dimension called Product Access (Units). You buy access to the People Graph dataset for the USA through this one option. Pricing scales by the number of units you subscribe to, rather than by tiers or instance sizes. Each unit grants access to the product for subscribers. The data covers aggregated, privacy-safe consumer insights by geography, including demographics, socio-economic traits, lifestyle, and audience segments. Because there is one dimension, you scale spend by adjusting the quantity of units, not by choosing between separate plans or feature levels.
Top-of-mind questions for buyers
A unit grants subscriber access to the People Graph dataset for the USA. The data covers aggregated, privacy-safe consumer insights by geography, such as demographics, socio-economic traits, lifestyle indicators, and audience segments. It resolves to a geographic grid built from movement signals, not individual-level profiles.
You can access the data through several delivery methods. These include a REST API returning clean JSON over HTTPS, an MCP server that AI agents query in plain language, a conversational interface for analysts, and cloud-to-cloud delivery to common data warehouses and object storage.
Refresh depends on source cadence and market availability. Some attributes update monthly or quarterly. Slower-moving demographic and socio-economic indicators may update annually or when new source releases arrive. Your unit-based access does not change this refresh schedule.
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Refunds are not offered for this product.
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Factori People Graph - USA | All historical revisions | All future revisions | Not included | Not included | ||
Factori People Graph - IND | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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