Sold by: MAD ServicesÂ
Vision is deeply integrated with AWS to deliver speed, scalability, and security for concept testing. Using AWS Batch, Vision processes large volumes of consumer feedback quickly and efficiently, ensuring seamless performance for global research programs. To unlock deeper insights, Vision leverages Amazon Comprehend for natural language processing, Amazon Translate for multilingual analysis, and Amazon Bedrock for advanced generative AI. These services transform raw feedback into structured KPIs and AI-enhanced concept rewrites, helping businesses make faster, data-driven decisions. Built on AWS best practices, Vision offers enterprise-grade reliability and compliance.
Overview
Vision is an AWS-powered solution that transforms how businesses evaluate product and marketing concepts. Traditional concept testing is slow, costly, and often inconclusive, relying on manual analysis of open-ended feedback. Vision eliminates these barriers by delivering a fully automated, cloud-native pipeline that converts raw consumer responses into structuredKPIs and actionable insights.
Leveraging AWS services such as Comprehend, Translate, and Bedrock, Vision enables multilingual analysis, scalable data processing, and AI-driven enhancements of tested concepts. Clients receive clear metrics—sentiment, appeal, distinctiveness— and AI-rewritten versions of their concepts to maximize market potential.
The value? Speed, precision, and scalability. Research cycles shrink from weeks to hours, empowering teams to make confident, data-driven decisions and accelerate time-to-market. Vision supports global reach, reduces costs, and frees marketing and innovation teams from heavy research tasks so they can focus on strategy and creativity.
With Vision, organizations unlock new revenue streams, strengthen product-market fit, and gain a competitive edge—all backed by the reliability and security of AWS.
Highlights
- Vision accelerates innovation by transforming raw consumer feedback into clear, data-driven KPIs using automated, AWS-powered analysis. Instead of slow, manual concept testing, teams get instant insights on sentiment, appeal, and distinctiveness—plus AI-enhanced concept rewrites. This enables faster validation, sharper decision-making, and earlier launches that unlock new revenue streams
- Built on AWS services like Comprehend, Translate, and Bedrock, Vision delivers multilingual, scalable, and highly accurate evaluation of product and marketing ideas. Research cycles shrink from weeks to hours through automation, reducing costs while eliminating guesswork. The result: high-precision insights that strengthen product-market fit and empower teams to innovate confidently at global scale.
- Vision frees marketing and innovation teams from heavy research workloads by automating analysis, structuring consumer responses, and generating actionable metrics. Organizations benefit from streamlined workflows, global reach, and secure, cloud-native scalability. With faster time-to-market and improved concept performance, teams can focus on strategy, creativity, and high-value decision-making.
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Vendor support
Learn how Vision speeds up Innovation Wheel for your brand(s) and marketing activity. Vision Product Page at https://www.madresear.ch/product-vision – learn more how it works See our POV for tech driven concept testing. Case studies and benchmarks available upon request.
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