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Samba TV Viewership Data

Provided By: Samba TV

Samba TV Viewership Data

Provided By: Samba TV

Samba TV's second-by-second TV Viewership data.

Product offers

The following offers are available for this product. Choose an offer to view the pricing and access duration options for the offer. Select an offer and continue to subscribe. Your subscription begins on the date that your request is approved by the provider. Additional taxes or fees might apply.

Public offer

Payment schedule: Upfront payment | Offer auto-renewal: Supported
$0 for 1 month

Overview

This product includes second-by-second TV Viewership data from Samba TV's panel of 7.8 Million HH's to create datasets of content viewership and ad exposure. This data can be ingested daily and used to analyze media viewership for planning, audience insights, measurement, decisioning, and activation. Amazon solutions combined with Samba TV data help advertisers to create more efficient ad buys and optimize for reach and frequency across screens.

Note that costs are variable associated with usage.

Provided By
Fulfillment Method
AWS Data Exchange

Data dictionaries

A data dictionary is a visual representation of the contents of a data set. The data represented here is for evaluation purposes only and may not accurately represent the actual content of the product.

Field name
Description
Example
Data type
Primary key
Nullable
Max length
Data set
Table name
Table description
smba_id

A hashed unique TV device id, generated during the matching process.

-
varchar
-
-
-
Samba TV Ad Exposure Data
ad_exposure
schedule_ts

The timestamp of the TV spot airing in UTC.

-
timestamp
-
-
-
Samba TV Ad Exposure Data
ad_exposure
exposure_ts

The timestamp of the TV spot exposure in UTC.

-
timestamp
-
-
-
Samba TV Ad Exposure Data
ad_exposure
daypart

The daypart value of the scheduled TV Spot.

-
varchar
-
-
-
Samba TV Ad Exposure Data
ad_exposure
network

The network airing the content.

-
varchar
-
-
-
Samba TV Ad Exposure Data
ad_exposure
network_id

The Samba content id of the network airing the content.

-
integer
-
-
-
Samba TV Ad Exposure Data
ad_exposure
prior_title

The name of the content which preceded the tv spot airing.

-
varchar
-
-
-
Samba TV Ad Exposure Data
ad_exposure
prior_title_id

The Samba content id of the program which preceded the tv spot airing.

-
integer
-
-
-
Samba TV Ad Exposure Data
ad_exposure
next_title

The name of the content which follows the tv spot airing.

-
varchar
-
-
-
Samba TV Ad Exposure Data
ad_exposure
next_title_id

The Samba content id of the program which follows the tv spot airing.

-
integer
-
-
-
Samba TV Ad Exposure Data
ad_exposure

Data sets (2)

You will receive access to the following data sets

Revision access rules
All historical revisions | All future revisions
Name
Type
Data dictionary
AWS Region
Samba TV Content Viewership Data
Included
US West (N. California)
Samba TV Ad Exposure Data
Included
US West (N. California)

Data dictionaries and samples

Sample data is for evaluation purposes only and may not accurately represent the actual content of the product.

Name
Resource
File type
File size
Description
Samba TV Ad Exposure Data
Data set
-
-
-
Data dictionary
Data dictionary
text/csv
-
TV Ad Exposure Mock Data_US.xlsx
Sample
application/vnd.openxmlformats-officedocument.spreadsheetml.sheet
Sample of Samba TV Ad Exposure Data File
Samba TV Content Viewership Data
Data set
-
-
-

Usage information

By subscribing to this product, you agree that your use of this product is subject to the provider's offer terms including pricing information and Data Subscription Agreement . Your use of AWS services remains subject to the AWS Customer Agreement  or other agreement with AWS governing your use of such services.

Support information

Support contact email address
Support contact URL
-
Refund policy
The data evaluation trial offers no refund, as access to sample data is free.
General AWS Data Exchange support