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Samba TV Viewership Data
Provided By: Samba TV
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Product offers
The following offers are available for this product. Choose an offer to view the pricing and access duration options for the offer. Select an offer and continue to subscribe. Your subscription begins on the date that your request is approved by the provider. Additional taxes or fees might apply.
Public offer
Overview
This product includes second-by-second TV Viewership data from Samba TV's panel of 7.8 Million HH's to create datasets of content viewership and ad exposure. This data can be ingested daily and used to analyze media viewership for planning, audience insights, measurement, decisioning, and activation. Amazon solutions combined with Samba TV data help advertisers to create more efficient ad buys and optimize for reach and frequency across screens.
Note that costs are variable associated with usage.
Data dictionaries
A data dictionary is a visual representation of the contents of a data set. The data represented here is for evaluation purposes only and may not accurately represent the actual content of the product.
Field name | Description | Example | Data type | Primary key | Nullable | Max length | Data set | Table name | Table description |
---|---|---|---|---|---|---|---|---|---|
smba_id | A hashed unique TV device id, generated during the matching process. | - | varchar | - | - | - | Samba TV Ad Exposure Data | ad_exposure | |
schedule_ts | The timestamp of the TV spot airing in UTC. | - | timestamp | - | - | - | Samba TV Ad Exposure Data | ad_exposure | |
exposure_ts | The timestamp of the TV spot exposure in UTC. | - | timestamp | - | - | - | Samba TV Ad Exposure Data | ad_exposure | |
daypart | The daypart value of the scheduled TV Spot. | - | varchar | - | - | - | Samba TV Ad Exposure Data | ad_exposure | |
network | The network airing the content. | - | varchar | - | - | - | Samba TV Ad Exposure Data | ad_exposure | |
network_id | The Samba content id of the network airing the content. | - | integer | - | - | - | Samba TV Ad Exposure Data | ad_exposure | |
prior_title | The name of the content which preceded the tv spot airing. | - | varchar | - | - | - | Samba TV Ad Exposure Data | ad_exposure | |
prior_title_id | The Samba content id of the program which preceded the tv spot airing. | - | integer | - | - | - | Samba TV Ad Exposure Data | ad_exposure | |
next_title | The name of the content which follows the tv spot airing. | - | varchar | - | - | - | Samba TV Ad Exposure Data | ad_exposure | |
next_title_id | The Samba content id of the program which follows the tv spot airing. | - | integer | - | - | - | Samba TV Ad Exposure Data | ad_exposure |
Data sets (2)
You will receive access to the following data sets
Name | Type | Data dictionary | AWS Region |
---|---|---|---|
Samba TV Content Viewership Data | Included | US West (N. California) | |
Samba TV Ad Exposure Data | Included | US West (N. California) |
Data dictionaries and samples
Sample data is for evaluation purposes only and may not accurately represent the actual content of the product.
Name | Resource | File type | File size | Description | ||
---|---|---|---|---|---|---|
Samba TV Ad Exposure Data | Data set | - | - | - | ||
Data dictionary | Data dictionary | text/csv | - | |||
TV Ad Exposure Mock Data_US.xlsx | Sample | application/vnd.openxmlformats-officedocument.spreadsheetml.sheet | Sample of Samba TV Ad Exposure Data File | |||
Samba TV Content Viewership Data | Data set | - | - | - |
Usage information
By subscribing to this product, you agree that your use of this product is subject to the provider's offer terms including pricing information and Data Subscription Agreement . Your use of AWS services remains subject to the AWS Customer Agreement or other agreement with AWS governing your use of such services.