
Overview
You can know the contents of TV commercials (advertisements) broadcast in Japan. In this data, "when, which company, which broadcasting station, which program, what brand and product, what kind of direction, who's talent appeared, and what kind of information was attached, and from what hours, minutes and seconds to how many seconds were broadcast" is summarized. Five broadcasting stations in the Tokyo area broadcast more than 4000 TV commercials a day, all of which are converted into data. Other than the Tokyo area, data of the Osaka area, Nagoya area, and major BS stations can be provided as standard, and other areas can also be provided as an option. By using this data, you can measure the effect of TV commercials (brand lift involvement and sales involvement), analyze competitors' TV commercials, forecast product demand, spot visits, and use it as reference information for stock investment.
Main data contents
In TV commercials
- Broadcast date, time, minute, second
- Broadcast station, program
- Company, product, and brand
- Broadcasting length
- Talent who appeared
- Direction
- Information content
The data is in Japanese CSV format. CM_LOG_ID is a unique ID for each broadcast unit. For details, refer to the included specifications. For questions on this dataset, to suggest additional shows to include in this dataset, or to create a bespoke dataset for specific shows (In addition to this data, we sell data introduced in TV programs: product meta data, spot meta data, talent and company master data, and we can arrange them in various ways depending on customers.), please contact us at info@mdata.tv .
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Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
TV Metadata Sample for TV-CM (Advertising) in Japan (Broadcast Area: Kanto) | No historical revisions | All future revisions | Not included | Not included |
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