Japan Consumer Segmentation provides a powerful set of consumer classification systems that assess the socio-economic and geodemographic portraits of neighborhoods across Japan. It consists of analysis variables and two segmentation systems, including international and market-optimized categories. The data is based on census, government and commercial data.
Japan Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets thereby providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, Japan Consumer Segmentation data classifies households into categories and groups. The market specific segmentation consists of 54 categories organized into 10 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables relate to presence of children, adult age, family size, education level, property size, land value / property type, and average income in local currency.
Data complies with local privacy laws and is based on census, government and commercial data.
Client Credentialing
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
Company Name
Full Business Address
State of Incorporation
Company Contact Name
Company Contact Email Address
Company Contact Phone Number
Intended Use Case
QUICK FACTS
Japan Consumer Segmentation:
Is ideal for neighborhood-level analysis and trending.
Provides two segmentation systems with groups and categories as well as key variables for each geography.
Is available at a small geographical level of ‘chomoku’.
Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the chomoku level, representing no fewer than 100 individuals per geography aggregated. File contains data for 217,153 chomoku.
Formats
This product is delivered as a database file (.dbf) with associated map files.
Update Frequency
Segmentation data files are updated annually.
Permitted Uses
See Acxiom’s Data Use Agreement.
Test Use Only
Sample data may not be shared with a third party.
Sample data may not be used in production environment.
Received or enriched data by Acxiom may only be used for marketing purposes under the existing legislation.
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This listing is a free sample product with a single pricing dimension. Product Access (Units) grants you access to the sample dataset at no cost. There are no tiers, usage add-ons, or scaling options to choose from. You subscribe once to unlock access, and billing does not increase with volume or time. This structure lets you evaluate the consumer segmentation sample without a paid commitment.
Top-of-mind questions for buyers
What does one unit of Product Access grant me?
One unit unlocks access to the Chomaku consumer segmentation sample dataset for Japan. It is a single access grant, not a per-record or per-query meter. Subscribing once gives you entry to evaluate the sample data. There are no separate usage counts to track.
Does my cost change as I use more of the sample data?
No. This product is free and uses a single access dimension. Your cost does not rise with the volume of data you view or the time you spend using it. There are no tiers, overage points, or usage thresholds that trigger extra charges.
What is not included in this sample product?
This is a sample dataset for evaluation. It gives you a limited view of the consumer segmentation data rather than the vendor's paid data and identity services. To move beyond the sample, you would contact the vendor about their broader offerings.
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