Sold by: Acxiom
Deployed on AWS
Hong Kong Consumer Segmentation provides a powerful set of consumer classification systems developed that assess the socio-economic and geodemographic portraits of neighborhoods across Hong Kong. It consists of analysis variables and two segmentation systems, including international and market-optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Hong Kong Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets, providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, Hong Kong Consumer Segmentation data classifies households into categories and groups. The market specific segmentation consists of 34 categories organized into 8 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables relate to presence of children, adult age over 65, household size, nationality, tenure, rent, and average income in local currency.
Data complies with local privacy laws and is based on census, government and commercial data.
Client Credentialing
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
- Company Name
- Full Business Address
- State of Incorporation
- Company Contact Name
- Company Contact Email Address
- Company Contact Phone Number
- Intended Use Case
QUICK FACTS
Hong Kong Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level of ‘Street Block’.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the street block level, representing no fewer than 100 individuals per geography aggregated. File contains data for 1620 street blocks.
Formats
This product is delivered as a tab delimited text file (.txt)
Update Frequency
Hong Kong Segmentation data files are updated on an annual basis.
Permitted Uses
See Acxiom’s Data Use Agreement. Test use only.
Sample data may not be shared with a third party.
Sample data may not be used in production environment.
Received or enriched data by Acxiom may only be used for marketing purposes under the existing legislation.
Details
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Pricing
This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimensions summary
This listing uses a single pricing dimension called Product Access (Units). It is offered free of charge. Subscribing to that one dimension grants you access to the product. There are no tiers, instance sizes, or usage-based add-ons to compare. You get consumer segmentation data for Hong Kong street blocks as a sample dataset. Because only one option exists, there is no scaling logic or quantity-based pricing to weigh. You simply subscribe to gain access.
Top-of-mind questions for buyers
One unit of Product Access grants you subscriber access to the dataset. It is the single dimension that unlocks the Hong Kong consumer segmentation street block sample. There are no per-record, per-seat, or per-query charges to track. You subscribe once to view and use the sample data.
No. This listing has one dimension, Product Access, offered free of charge. There are no included amounts, overage thresholds, or usage tiers that could trigger extra charges. Your cost stays the same no matter how much of the sample dataset you access.
The product provides consumer segmentation data organized by Hong Kong street blocks. It reflects demographic, household, and segmentation intelligence that supports audience planning and targeting. As a sample dataset, it offers a limited view rather than the seller's full data portfolio.
www.acxiom.com
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Vendor refund policy
This product is not refundable.
Legal
Vendor terms and conditions
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Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Hong Kong Consumer Segmentation – Street Block(Sample) | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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Hong Kong Consumer Segmentation provides a powerful set of consumer classification systems developed that assess the socio-economic and geodemographic portraits of neighborhoods across Hong Kong. It consists of analysis variables and two segmentation systems, including international and market-optimized categories. The data is based on census, government and commercial data.