Australia Consumer Segmentation – Meshblock

Australia Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets providing valuable insights for database marketing, customer segmentation and network planning.

Based on key demographic and socio-economic characteristics, Australia Consumer Segmentation data classifies households into categories and groups. The market-specific segmentation consists of 51 categories organized into 10 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables relate to presence of children, adult age, and average income in local currency.

Data complies with local privacy laws and is based on census, government and commercial data.

Australia Consumer Segmentation:

• Is ideal for neighborhood-level analysis and trending.

• Provides two segmentation systems with groups and categories as well as key variables for each geography.

• Is available at a small geographical level of Australian ‘Meshblocks’.

• Easily integrates into most systems for mapping and analysis.

Data has been anonymized to the meshblock level, representing no fewer than 100 individuals per geography aggregated. File contains data for 358,009 meshblocks.

This product is delivered as a database file (.dbf) with associated map files.

Segmentation data files are updated on annually.

See Acxiom’s Data Use Agreement.

In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:

• Company Name
• Full Business Address
• State of Incorporation
• Company Contact Name
• Company Contact Email Address
• Company Contact Phone Number
• Intended Use Case