Marketing Data Foundation (MDF)

Key Features and Benefits include:

a) Data Storage and Management

• Identity Graph for accurate customer profile stitching
• First-party data owned by your organization
• Centralized, scalable, and flexible data repository
• Pre-built, containerized code for rapid deployment
• Real-time data processing

b) Data Quality and Governance

• Data Cleansing to remove duplicates, error correction, and enriched, accurate datasets
• Governance framework to define roles, responsibilities, and standards
• Auditability to ensure ongoing data accuracy and compliance

c) Analytics & Insights

• Performance dashboards provide real-time views of key marketing metrics
• Data surfaced for segmentation and personalization in targeted marketing strategies
• Enables incrementality and differential spend analyses to optimize ad spend

d) CDP-ready

• Generates a “Pre-CDP” data framework for faster, efficient CDP implementation or migration
• Reduce complexities on CDP data limitations and potential cost overruns
• Allow for performance feedback loop for measurement

e) MarTech Support

• Outbound MarTech stack integrations and connectors
• Consistent, quality data ready for activation
• Syndicate quality, data-driven segments to activation endpoints such as Adobe Journey Optimizer and Customer Journey Analytics

f) Team Enablement & Support

• Train and equip users with tools and knowledge to effectively leverage data
• Self-service data democratization based on roles
• Ability to overlay BI tool of choice for reporting & analytics