Digital Shelf Analytics

Merkle's Digital Shelf Analytics solution is an AI-powered tool that is helping global brands adopt a data-driven approach to measure, benchmark and improve digital ecommerce partner performance across markets. The solution uses cutting-edge technology for collecting and processing large-scale data. It is robust and intuitive with pre-built dashboards and offers the flexibility to customize as per the brand's needs. There is also a layer of professional services through which brands can gain actionable insights and execute/close the loop.

Global brands across various categories like luxury, health and beauty, home improvement, appliances, personal computers, etc. leverage Merkle's Digital Shelf Analytics solution to improve partner's ecommerce performance by:

A. Renegotiating terms and trade with partners B. Managing brand equity by setting and measure partners to industry leading customer experience benchmarks C. Understanding price inconsistencies and acting on them to protect brand equity D. Improving stock levels based on product availability/out-of-stock information E. Incentivizing ecommerce partners based on digital capabilities and product placement / exposure based key performance indicators

This is enabled through regular tracking and reporting of business critical KPIs:

1. Stock availability - Provides alerts when a SKU is Out Of Stock (OOS) to help brands make informed production and stocking decisions.
2. Price compliance - Helps brands monitor pricing compliance of their SKUs and take corrective action against non-complying partners.
3. Ratings & Reviews - Helps brands monitor ratings and reviews to better understand customer sentiments and preferences.
4. Product content compliance - Helps brands monitor product content compliance to ensure that their SKUs are being correctly represented
5. Share of shelf - Helps brands understand their share of voice on category pages and negotiate better positioning for their key SKUs.
6. Share of search - Helps brands track and compare their share of product listings on relevant keyword searches
7. Share of banners - Helps brands measure, benchmark, and negotiate better exposure across banners.

In addition to these KPIs, the solution has a provision for ingesting other third-party or proprietary data and integrating it with the dashboards to make the insights more holistic and richer.