Take the drama out of your marketing data. Our data standards platform empowers a proactive approach to marketing metadata, naming conventions, and taxonomy for fast, accurate, and rich business insights that help deliver the experiences customers want.
Decisions are only as good and fast as the data fueling them. Stop fixing and cleaning data, and start addressing the root of your data problem. Our platform lets you take a proactive approach, activating your unique data standards across your people and tech. With a collaborative user interface and integrations with top customer platforms, you can move beyond over-engineered spreadsheets and slow, costly data cleanup. Centrally establish and manage your data language. Embed your data language into the way your people work and collaborate. Integrate and automate your data language with each technology's requirements. And do this all with the enterprise support and security your business needs.
Define your data standards in one shared, accessible platform. Bring your taxonomy to life so you can quickly adapt to changing data needs.
Standardize taxonomies, naming conventions, and metadata across all digital experiences.
Modern marketing promises to drive growth by providing the best customer experience possible. Deliver on this promise by standardizing data at the source of creation.
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Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
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This listing uses a contract pricing model with two dimensions. The Base Platform Price covers your core subscription and is arranged directly with the vendor, so you contact them for a quote tailored to your needs. The Overage Over Contractual Amount applies when your usage passes the volume included in your contract. You pay this only for units beyond your committed amount. Together, these dimensions let you set a fixed base commitment and cover any additional usage on top. Pricing scales with the volume of data you manage rather than by user count.
Top-of-mind questions for buyers
What counts as one unit for billing on this platform?
A unit reflects the volume of data you manage, not the number of users. Each subscription includes a set number of rows per template dataset, where a row is a single record you validate, create, save, search, filter, or edit. User counts are unlimited and do not affect your bill.
What happens if my data volume passes the amount included in my contract?
You pay the Overage Over Contractual Amount for units beyond your committed volume. This charge applies only to the additional usage, not your entire volume. The base commitment stays fixed. Overage covers the extra rows or data you process past your included amount.
Which dimension drives most of my cost — the base platform or overage?
The Base Platform Price covers your core subscription and set data volume, arranged directly with the vendor. The Overage Over Contractual Amount adds cost only when you exceed that volume. Both appear on the same invoice. The base usually dominates unless your usage regularly passes your committed amount.
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