Sold by: Amazon Web Services
The Agentic Shopping Assistant on AWS is a solution developed by the AWS Generative AI Innovation Center that enables retailers and e-commerce brands to deploy an intelligent, brand-aware shopping assistant that guides shoppers from product discovery through purchase decisions via natural conversation.
Overview
Online shoppers increasingly expect the kind of personalized guidance they get from a knowledgeable in-store associate—someone who understands their preferences, asks the right questions, and surfaces relevant options quickly. Most e-commerce search and navigation tools fall short of this expectation, leaving product catalogs and brand expertise underutilized.
The Agentic Shopping Assistant on AWS is a GenAI-powered conversational interface that transforms how shoppers discover products. Shoppers describe what they’re looking for in natural language, and the assistant responds with personalized product recommendations displayed as rich visual product cards—complete with images, pricing, and quick-reply options. It can answer questions about store policies, remember preferences across sessions, and adapt its tone to match the retailer's catalog and brand voice.
This solution offers three flexible engagement paths so AWS customers can choose the model that fits their team and existing relationships: 1/AWS-built, 2/AWS advisory-led (build on their own), 3/partner-supported build. Contact your AWS Account Rep to get started.
Highlights
- Accelerates time-to-market for conversational shopping experiences by providing retailers with a pre-built foundation for conversational assistant that handles brand customization, catalog ingestion, rich product card rendering, and multi-turn conversation management out of the box.
- Delivers personalized product discovery at scale through natural language understanding, configurable follow-up questions, customer profile awareness, and cross-session memory—enabling shoppers to find products the way they would with a knowledgeable in-store associate.
- Helps retailers operationalize AI-powered commerce safely by embedding multi-layer content guardrails, streaming response architecture for low latency, conversation analytics pipelines, and automated evaluation frameworks—ensuring brand reputation protection and continuous quality improvement from day one.
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Deployed on AWS
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