Overview
AWS is introducing a unified Partner Central experience in the AWS Management Console, combining Partner Central and the Marketplace Management Portal into one simplified platform. This change unifies the partner journey—from registration to revenue realization—into a single environment for managing co-sell, funding, and benefits activities.
Labra’s Partner Central Migration Service helps AWS Partners navigate this transition efficiently. Our in-house AWS experts provide guided support through all required steps—account linking, IAM setup, and migration execution—ensuring your organization is ready for the new console experience with minimal lift. The new console introduces AWS Identity and Access Management (IAM) and Single Sign-On (SSO) capabilities, replacing legacy Partner Central role assignments and unlocking more granular user control. Labra helps partners prepare for these structural updates by ensuring IAM roles, permissions, and account linking are configured correctly prior to migration.
This is a one-time migration engagement, scoped for operational support only. Labra assists your Alliance and IAM teams with preparation, configuration guidance, and completion validation. No ongoing enablement or technical integration is included.
Engagement focus: Assess readiness and prerequisites for migration Support APN-to-AWS account linking Guide IAM role creation and permission setup Oversee scheduling and execution of the migration Verify successful access and continuity after migration
What partners gain: Verified, compliant migration to the new Partner Central console IAM-based access aligned to AWS requirements Documentation of steps for future reference Reduced risk of delays or access issues during migration
Highlights
- One-time, low-touch migration support
- AWS-aligned process guided by partner-ops experts
- No ongoing commitment or heavy internal resourcing needed
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Remote based support during engagement. Contact: support@labra.io