'TCS Customer Intelligence & Insights™ for retail' on AWS

'TCS Customer Intelligence & Insights™ for retail' product is WAR/TFR - certified by AWS.

The product supports the following AWS services:

1. AWS EKS
2. AWS ECR
3. AWS VPC
4. AWS RDS
5. AWS EMR
6. AWS S3
7. AWS EFS
8. AWS SES
9. AWS API Gateway
10. AWS Cloud IAM
11. AWS Lambda
12. AWS RDS
13. AWS Route53
14. AWS Cloud ALB
15. AWS Cloud Watch
16. AWS Guard Duty

• Today’s connected consumers want brands to do more to earn their long-term loyalty. They want to feel understood and choose to do business with brands they trust and whose values align with their own.
• Many brands, however, struggle to understand their customers and deliver relevant services, products, and experiences at the right time via customers' preferred channels. Some have made significant investments in loyalty systems that do not scale to meet today’s needs.
• To build deep customer engagement that leads to lasting loyalty, brands need to gain data-driven insights into customer behavior and interests to tailor experiences, offers, and information to an audience of one.
• TCS Customer Intelligence & Insights™ (CI&I) an intelligent loyalty management solution that focuses on delivering loyalty as an outcome. With its AI- driven customer analytics and comprehensive loyalty management capability, it helps brands gain a deep understanding of their customers and build differentiated loyalty programs that lead to emotional loyalty and increased customer lifetime value (CLV).
• CI&I integrates seamlessly with other third-party platforms, transforming them into intelligent loyalty solutions that deliver omni-channel, personalized experiences in real time.
• CI&I’s scalable, modular, and highly configurable AI-driven platform is designed to help you meet your loyalty goals today and into the future. It can complement your existing loyalty system by means of real-me APIs, transforming it into an analytics-driven, intelligent loyalty solution that delivers personalized, omni-channel experiences that drive loyalty as an emotion. TCS Customer Intelligence & Insights™ offers loyalty program management, member management and services, event-driven offers, and micro-services to incorporate loyalty into customers’ journeys. Its industry-specific, out-of-the- box use cases speed me to value. And its developer-friendly, low-code, self-serve analytics platform accelerates complementary use case deployment.

Gain a single, 360° customer view

• With a unified 360° customer view, you can deliver consistent, hyper-personalized experiences that make your customers feel understood and valued, and build emotional loyalty based on trust and shared values.
• Leverage CI&I's AI-driven, real-time customer data platform and customer analytics to collect, unify, and analyze multi-source customer data and make it available to other systems. Data sources include transactional and non-transactional information including demographics, preferences, behaviors, membership type, tiers, and segments for comprehensive customer profile management.

Build differentiated loyalty programs Increase member engagement with innovative, data-driven loyalty programs that go beyond transactional – and transaction-time centric – loyalty incentives to deliver personalized experiences that your customers cannot get from other brands. CI&I’s loyalty management capabilities help you define and manage end-to-end loyalty programs: parent program, partners, club and child programs, tiering, enrollment schemes, currencies, rewards, offers, rules for rewarding customers, and membership management. CI&I‘s AI capabilities also further enable gamification, real-time contextual journey-led engagement, and hyper-personalization to drive loyalty as an outcome. And, with CI&I’s reporting and dashboarding capabilities, you can monitor the performance of your initiatives and optimize loyalty programs over time to keep them relevant and poised for long-term success.

Optimize your technology investments Complement your loyalty and Mar-tech investments with CI&I. Built on an extensible, scalable, and configurable platform. CI&I can be deployed on-premises or in the cloud based on your data security and compliance needs. Its agile, modular, and micro-services architecture complements and extends the value of your existing technology and data infrastructure investments. It enables you to accelerate time-to-market by plugging in to your existing environment, activating pre-built industry specific analytics, and enabling you to deliver frictionless hyper-personalized experiences across all channels. You can leverage CI&I loyalty management capabilities such as complex reward rules, gamification, leader boards, experiential rewards, or many other use cases not addressed in your current ecosystem. And, unlike other loyalty solutions, TCS CI&I leverages your data wherever it lives without the need for data duplication.