Sold by: Equifax
Deployed on AWS
Sample data representing household's level score based on consumer capacity to spend, save or invest
Overview
The Affluence Index™ Free Dataset is a sample of 100 rows that represents the full dataset in terms of data types, organization, and fields. Please note that this is not real production data, subscribe to Affluence Index™ full version to get 100% production data.
Affluence Index™ is a household-level continuous scoring system that measures and ranks estimated consumer spending power, so marketers can better segment, differentiate, and target customers and prospects with the likely capacity to spend, save or invest.
It provides a household-level continuous score ranging from 1 to 1000, with a rating of 1000 representing the highest estimated level of spending power. Scores can be appended to any customer or prospect file to help identify and target new customers and prospects by their spending potential.
Affluence Index™ can be bundled with our other financial capacity measures such as Income360®, Ability to Pay Index™, or Spending Power™ to provide an even more granular view of household disposable income.
Fields Included:
- ZIP Code
- ZIP+4 Code
- Delivery Point Code (DPC)
- Affluence Index Score
Use Cases:
Audience Segmentation
Size markets by economic capacity and locate geographies ripe for growth
Advertising Optimization
Direct marketing efforts toward those that can more likely purchase your product
Inform Merchandising Decisions
Determine merchandising mix with a clearer picture of how much residents in different markets can likely afford
Disclaimer: The information in this data set is fictitious, should be treated as such, and should be used only for testing purposes. Information in the data set does not represent any known business or consumer.
Details
Sold by
Delivery method
Deployed on AWS
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Affluence Index™ Sample | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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