Income360® (Demo/Sample)

The Income360® Free Dataset is a sample of 100 rows that represents the full dataset in terms of data types, organization, and fields. Please note that this is not real production data, subscribe to Income360® paid version to get 100% production data.

The Income360® full dataset provides a continuous measure of a household’s estimated total income up to $2 million based on wages and salary, in addition to income generated from investments, home-based business income and retirement funds.

The data sources used as inputs to create Income360 include:

• Wages and salaries
• Dividends and interest
• Capital gains
• Proprietor’s income
• Retirement income
• Household demographic data
• Length of residence

Income360 can be bundled with other financial capacity measures such as Ability to Pay Index™, Affluence Index™ or Spending Power™ to provide an even more granular view of household disposable income.

Fields Included:

• ZIP Code
• ZIP+4 Code
• Delivery Point Code (DPC)
• Total Household Income Estimate

Use Cases:

• Prospect marketing – determine which household segments are ripe for new growth by appending estimated income to prospect lists
• Reduce waste - direct marketing efforts toward those with income profiles that best match your products
• Cross-sell / upsell – determine which existing customer households are most relevant for premium products and service offers
• Align messaging and offers – improve messaging and select the right cues to match the right offers to prospects and customers based on their income profile
• Analyze markets – size and rank markets; identify high income and growth markets using geographic-level data and ground counts
• Optimize models – use Income360 as an input to other marketing models

Disclaimer: The information in this data set is fictitious, should be treated as such, and should be used only for testing purposes. Information in the data set does not represent any known business or consumer.