Sold by: Prosper Insights & Analytics
Deployed on AWS
US Media Behaviors & Influence Study (MBI): This study is conducted once a year with over 16,000 U.S. Adults 18+ respondents and monitors how they are using and being influenced by over 30 different media, including mobile, traditional and digital. Anonymous survey data is 100% Privacy Compliant. No PII Used. HIPAA and CCPA Compliant.
Overview
US Media Behaviors & Influence Study (MBI): This study is conducted once a year with over 16,000 U.S. Adults 18+ respondents and monitors how they are using and being influenced by over 30 different media, including mobile, traditional and digital.
Anonymous survey data is 100% Privacy Compliant. No PII Used. HIPAA and CCPA Compliant.
Please read this PDF for an overview of topics covered in the MBI.
This dataset is the foundation of consumer classification propensity models also available on AWS. See SageMaker Propensity Models
Over 14 prestigious Academic institutions world- wide apply for and have received grants of the data for classroom work and publication by Faculty. The data has been the foundation for over 30 peer reviewed articles in professional journals ranging from Consumer Behavior, Marketing and Neuroscience.
This dataset package includes respondent level anonymous survey data together with an Excel-based analysis tool for unlimited cross tabs and segmentations with automatic Census balancing. The annual license includes up to 2 hours of user training as well as step by step instructions.
Media Influence to Purchase by Category
- Social Media
- Mobile Device
- Celebrity Influencers
- Non-Celebrity Influencers
- Direct Mail
- Email Advertising
- Coupons
- Magazines
- Newspapers
- Advertising Inserts
- Outdoor
- Radio
- TV
- Word of Mouth
- Read Article on Product
- Instore Promotion
- Online Video Game Advertising
- Product Placement
Categories
- Apparel/Clothing
- Beauty
- Electronics
- Grocery
- Home Improvement/Hardware
- Car/Truck
- Medicines
- Telecom Services
- Eating Out
- Financial Services
Special Interest
- Health Conditions
- Implusivity Scores
- OCEAN Scores
- Marijuana Use
- Alcohol Use by Spirit Type
- Neuroscience Questions
Data Uses and Applications:
- Media Planning & Allocation
- Marketing Messaging
- Target Marketing Modeling
- Machine Learning - Training Data Set
- Market Share Analysis
- Competitive Analysis
- Capabilities Presentations
- Strategic Consulting
Details
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Cost/12 months |
|---|---|
ProductAccess | $35,000.00 |
Vendor refund policy
This dataset package includes respondent level anonymous survey data together with an Excel-based analysis tool for unlimited cross tabs and segmentations with automatic Census balancing. The annual license includes up to 2 hours of user training as well as step by step instructions. No refunds.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
US Media Behaviors & Influence | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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