US Media Behaviors & Influence Study (MBI)
Provided By: Prosper Insights & Analytics
US Media Behaviors & Influence Study (MBI)
Provided By: Prosper Insights & Analytics
US Media Behaviors & Influence Study (MBI): This study is conducted once a year with over 16,000 U.S. Adults 18+ respondents and monitors how they are using and being influenced by over 30 different media, including mobile, traditional and digital. Anonymous survey data is 100% Privacy Compliant. No PII Used. HIPAA and CCPA Compliant.
Product offers
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Public offer
Payment schedule: Upfront payment | Offer auto-renewal: Supported
$35,000 for 12 months
Overview
US Media Behaviors & Influence Study (MBI): This study is conducted once a year with over 16,000 U.S. Adults 18+ respondents and monitors how they are using and being influenced by over 30 different media, including mobile, traditional and digital.
Anonymous survey data is 100% Privacy Compliant. No PII Used. HIPAA and CCPA Compliant.
Please read this PDF for an overview of topics covered in the MBI.
This dataset is the foundation of consumer classification propensity models also available on AWS. See SageMaker Propensity Models
Over 14 prestigious Academic institutions world- wide apply for and have received grants of the data for classroom work and publication by Faculty. The data has been the foundation for over 30 peer reviewed articles in professional journals ranging from Consumer Behavior, Marketing and Neuroscience.
This dataset package includes respondent level anonymous survey data together with an Excel-based analysis tool for unlimited cross tabs and segmentations with automatic Census balancing. The annual license includes up to 2 hours of user training as well as step by step instructions.
Media Influence to Purchase by Category
- Social Media
- Mobile Device
- Celebrity Influencers
- Non-Celebrity Influencers
- Direct Mail
- Email Advertising
- Coupons
- Magazines
- Newspapers
- Advertising Inserts
- Outdoor
- Radio
- TV
- Word of Mouth
- Read Article on Product
- Instore Promotion
- Online Video Game Advertising
- Product Placement
Categories
- Apparel/Clothing
- Beauty
- Electronics
- Grocery
- Home Improvement/Hardware
- Car/Truck
- Medicines
- Telecom Services
- Eating Out
- Financial Services
Special Interest
- Health Conditions
- Implusivity Scores
- OCEAN Scores
- Marijuana Use
- Alcohol Use by Spirit Type
- Neuroscience Questions
Data Uses and Applications:
- Media Planning & Allocation
- Marketing Messaging
- Target Marketing Modeling
- Machine Learning - Training Data Set
- Market Share Analysis
- Competitive Analysis
- Capabilities Presentations
- Strategic Consulting
Provided By
Fulfillment Method
AWS Data Exchange
Data sets (1)
You will receive access to the following data sets
Revision access rules
All historical revisions | All future revisions
Name | Type | Data dictionary | AWS Region |
|---|---|---|---|
US Media Behaviors & Influence | Not included | US East (N. Virginia) |
Usage information
By subscribing to this product, you agree that your use of this product is subject to the provider's offer terms including pricing information and Data Subscription Agreement . Your use of AWS services remains subject to the AWS Customer Agreement or other agreement with AWS governing your use of such services.
Support information
Support contact email address
Support contact URL
Refund policy
This dataset package includes respondent level anonymous survey data together with an Excel-based analysis tool for unlimited cross tabs and segmentations with automatic Census balancing. The annual license includes up to 2 hours of user training as well as step by step instructions. No refunds.
General AWS Data Exchange support