Sold by: G2
G2 Starter helps small businesses grow their brand, generate authentic reviews, and attract in-market buyers on G2.com, the largest B2B software marketplace in the world. With tools for review generation, profile optimization, pay-per-click advertising, and G2 badges, Starter helps you stand out from the competition and get found by buyers who are ready to purchase.
4.9
Overview
G2 Starter helps small businesses with 1 to 50 employees grow and thrive on G2.com, the largest B2B software marketplace in the world. Designed for early-stage vendors, Starter bundles powerful tools to help you build your brand, generate authentic reviews, and attract in-market buyers.
Build Your Brand: Make a strong first impression with a branded profile banner, videos, demos, and downloadable content. Track your performance with G2 profile analytics and showcase your credibility with G2 badges on your site and profile.
Create Buyer Trust: Turn customers into advocates with automated email review campaigns, in-app review collection tools including widgets, banners, and pop-ups, and seamless review generation integrations. More reviews mean more visibility and a stronger presence in G2 Reports.
Turn G2 Visitors into Leads: Convert high-intent buyers into pipeline with G2 Clicks pay-per-click advertising, driving targeted traffic directly to your profile. Capture leads effortlessly with Monty, the AI SDR chatbot, and attract price-conscious buyers with G2 Deals.
Highlights
- G2 is the largest software marketplace in the world, with over 100 million visitors each year.
- G2 syndicates reviews and ratings into AWS Marketplace product pages, increasing trust and engagement. An internal analysis by AWS shows that G2 reviews increase Marketplace transactions by up to 13%.
- On average, upgraded G2 profiles see 17x more buyer traffic, 2000% monthly time on profile, and 4x more customer reviews.
Details
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Delivery method
Deployed on AWS
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Introducing multi-product solutions
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
G2 Starter for 1-50 FTE Companies | Upgraded profile, unlimited admins, and review generation. | $299.00 |
Dimensions summary
This listing offers a single plan, G2 Starter, sold as a contract with a set quantity of units. It is scoped for companies with 1-50 full-time employees. Pricing does not vary by usage or add-ons within this plan. You get one flat commitment that covers an upgraded profile, unlimited admins, and review generation. There are no separate tiers or size options to choose from here. Because it is one dimension, the price you see is the whole cost for the covered scope.
Top-of-mind questions for buyers
The plan includes an upgraded profile, unlimited admins, and review generation. Review generation covers always-on and incentivized review campaigns with $100 in campaign credits. You also get a competitor-ad-free experience, a custom call-to-action, customer satisfaction insights, rights to quote reviews and rankings, and access to badges.
G2 Starter is scoped for small businesses with 1-50 full-time employees. The seller defines eligibility as companies with 1-100 employees for the Starter plan. If your company grows beyond that size, this plan no longer fits your scope.
The Marketplace listing covers unlimited admins for your product. Admins can manage your profile, review collection, badges, and account settings. This lets multiple team members handle brand and review tasks without a per-seat charge.
sell.g2.com
Helpful?
Vendor refund policy
G2 Starter does not offer refunds post-purchase. However, G2 Starter plans purchased with month-to-month pricing may be cancelled at any time. Annual purchases require a one year commitment.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
G2 Starter offers scaled support from our team, as well as AI-powered chat support available through the G2 Support Portal. For assistance, customers can visit the G2 Support Portal at https://support.g2.com/s/ and use Chat Now to get instant answers, or reach the G2 support team by email at support@g2.com .
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products
G2 is the largest and most trusted data source for B2B software in the world, helping businesses reach their peak potential by enabling confident buying and go-to-market decisions. Offering trusted data, authentic peer reviews, and real-time market intelligence, the G2 ecosystem, which includes Capterra, Software Advice, and GetApp, serves more than 200 million annual buyers, representing teams at every Fortune 500 company.
As buyers increasingly shift from traditional search to AI search platforms, G2 has become the most-cited B2B software source across those AI-first channels where software discovery happens. Leading software and services companies like Salesforce, IBM, SAP, Adobe, and Clay also trust G2 to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue growth.
G2 Review Managed Services (RMS) is a review collection platform that automates multi-channel outreach campaigns to help software companies consistently generate high-quality reviews. With automated campaign execution, performance monitoring, and custom reporting, RMS drives higher review volume and ROI, allowing G2 customers to maximize the value of their G2 investment with minimal effort.
Ground your diligence in the most accurate SaaS product data available. Find your next software opportunity using churn data, traffic, and customer satisfaction scores from G2 - trusted by 100M+ software buyers.
G2 AI Custom Research (AICR) delivers fast, fully tailored buyer and market insights by blending G2 proprietary market data with direct customer voice - all in approximately 10 business days. A faster, more affordable alternative to legacy analyst firms, AICR produces content-ready deliverables including branded research reports, case studies, and sales enablement assets.
Customer reviews
Ujjwal N.
Trustworthy, Moderated Reviews with Helpful AI Summaries
Reviewed on Aug 08, 2026
Review provided by G2
What do you like best about the product?
What I like most is that the information feels easier to trust when I'm comparing software. I mostly use Verified Reviews, Review Moderation, G2 AI, Detailed Insights, and Review Comparisons because they help me look beyond a simple star rating. The moderation makes a noticeable difference because poorly written or questionable feedback is less likely to influence the overall picture. I also like using G2 AI when I'm researching several products it summarizes the feedback and brings the points worth paying attention to closer to the surface instead of making me read every review from beginning to end.
What do you dislike about the product?
When a product has a large number of reviews, there can still be a lot of information to go through before the important differences become obvious. I sometimes find myself opening several review sections to understand whether a repeated point is actually significant.
What problems is the product solving and how is that benefiting you?
Software research used to involve reading scattered opinions and trying to decide which ones were actually useful. With G2, I can look at moderated feedback, compare different perspectives, and use the AI summary as a starting point before going deeper. This makes the research process more structured and gives me more confidence that I'm making a decision based on actual user opinions rather than just a product's own description.
Brenda M.
Effortless Usage and Excellent Sales Insights
Reviewed on Jul 08, 2026
Review provided by G2
What do you like best about the product?
I love looking at my numbers and staying up to date on my sales with G2 Data Solutions. It's a great application that's easy to use. The initial setup was easy, and I also appreciate how the software addresses my needs effectively without any problems. I enjoy being able to focus on my points without any hassle.
What do you dislike about the product?
maybe notifications
What problems is the product solving and how is that benefiting you?
I love using G2 Data Solutions to stay up to date on my sales and it’s easy to use. No problems encountered.
Kosal K.
Faster, Cleaner Data Workflows with Stronger Governance
Reviewed on May 04, 2026
Review provided by G2
What do you like best about the product?
Faster and cleaner data workflow. It help standardize messy data. Improve data governance.
What do you dislike about the product?
Data overlap with other tools. The intent data can be noisy. It’s also expensive especially for smaller teams.
What problems is the product solving and how is that benefiting you?
G2 data solutions doesn’t give me answers but it gives me signals and it’s up to me on how well I use them.
Design
Reliable User Reviews for Choosing New Software
Reviewed on Apr 20, 2026
Review provided by G2
What do you like best about the product?
knowing I can view reliable reviews from actual users when considering a new program or software
What do you dislike about the product?
not as many programs/softwares to review as I would like to see, there are some that we use within our company that I have not been able to find on there
What problems is the product solving and how is that benefiting you?
decision making toward a program/software that we are considering for our business
Ashley W.
Accurate, Reliable Data Insights That Boost Decision-Making
Reviewed on Apr 16, 2026
Review provided by G2
What do you like best about the product?
What I like best about G2 Data Solutions is its ability to provide accurate and reliable data insights that help support better decision-making and improve overall efficiency.
What do you dislike about the product?
One thing I dislike is that navigating the platform can sometimes feel a bit complex, especially when trying to locate specific data quickly. A more streamlined interface would improve usability.
What problems is the product solving and how is that benefiting you?
G2 Data Solutions helps solve the problem of managing and organizing large volumes of data by providing accurate and structured insights. This benefits me by making it easier to access reliable information and make more informed decisions.