G2 Starter helps small businesses grow their brand, generate authentic reviews, and attract in-market buyers on G2.com, the largest B2B software marketplace in the world. With tools for review generation, profile optimization, pay-per-click advertising, and G2 badges, Starter helps you stand out from the competition and get found by buyers who are ready to purchase.
G2 Starter helps small businesses with 1 to 50 employees grow and thrive on G2.com, the largest B2B software marketplace in the world. Designed for early-stage vendors, Starter bundles powerful tools to help you build your brand, generate authentic reviews, and attract in-market buyers.
Build Your Brand: Make a strong first impression with a branded profile banner, videos, demos, and downloadable content. Track your performance with G2 profile analytics and showcase your credibility with G2 badges on your site and profile.
Create Buyer Trust: Turn customers into advocates with automated email review campaigns, in-app review collection tools including widgets, banners, and pop-ups, and seamless review generation integrations. More reviews mean more visibility and a stronger presence in G2 Reports.
Turn G2 Visitors into Leads: Convert high-intent buyers into pipeline with G2 Clicks pay-per-click advertising, driving targeted traffic directly to your profile. Capture leads effortlessly with Monty, the AI SDR chatbot, and attract price-conscious buyers with G2 Deals.
Highlights
G2 is the largest software marketplace in the world, with over 100 million visitors each year.
G2 syndicates reviews and ratings into AWS Marketplace product pages, increasing trust and engagement. An internal analysis by AWS shows that G2 reviews increase Marketplace transactions by up to 13%.
On average, upgraded G2 profiles see 17x more buyer traffic, 2000% monthly time on profile, and 4x more customer reviews.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing offers a single plan, G2 Starter, sold as a contract with a set quantity of units. It is scoped for companies with 1-50 full-time employees. Pricing does not vary by usage or add-ons within this plan. You get one flat commitment that covers an upgraded profile, unlimited admins, and review generation. There are no separate tiers or size options to choose from here. Because it is one dimension, the price you see is the whole cost for the covered scope.
Top-of-mind questions for buyers
What does the G2 Starter contract include beyond the upgraded profile?
The plan includes an upgraded profile, unlimited admins, and review generation. Review generation covers always-on and incentivized review campaigns with $100 in campaign credits. You also get a competitor-ad-free experience, a custom call-to-action, customer satisfaction insights, rights to quote reviews and rankings, and access to badges.
Who is eligible for the G2 Starter plan?
G2 Starter is scoped for small businesses with 1-50 full-time employees. The seller defines eligibility as companies with 1-100 employees for the Starter plan. If your company grows beyond that size, this plan no longer fits your scope.
How many admins can manage the profile under this plan?
The Marketplace listing covers unlimited admins for your product. Admins can manage your profile, review collection, badges, and account settings. This lets multiple team members handle brand and review tasks without a per-seat charge.
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Vendor refund policy
G2 Starter does not offer refunds post-purchase. However, G2 Starter plans purchased with month-to-month pricing may be cancelled at any time. Annual purchases require a one year commitment.
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Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA).
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
G2 Starter offers scaled support from our team, as well as AI-powered chat support available through the G2 Support Portal. For assistance, customers can visit the G2 Support Portal at https://support.g2.com/s/ and use Chat Now to get instant answers, or reach the G2 support team by email at support@g2.com.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Accelerate adoption of Model-Based Systems Engineering (MBSE) for AWS-enabled and hybrid environments through a structured SysML modeling engagement. Establish a baseline architecture, integrate AWS services and broader enterprise or engineering toolchains, and develop a scalable digital engineering framework that supports cloud, on-premises, and mission-system environments.
Support the ATO process with end-to-end RMF ISSE services for AWS environments, including preparation, documentation, security control implementation, assessment coordination, and authorization package completion.
G2 is the largest and most trusted data source for B2B software in the world, helping businesses reach their peak potential by enabling confident buying and go-to-market decisions. Offering trusted data, authentic peer reviews, and real-time market intelligence, the G2 ecosystem, which includes Capterra, Software Advice, and GetApp, serves more than 200 million annual buyers, representing teams at every Fortune 500 company.
As buyers increasingly shift from traditional search to AI search platforms, G2 has become the most-cited B2B software source across those AI-first channels where software discovery happens. Leading software and services companies like Salesforce, IBM, SAP, Adobe, and Clay also trust G2 to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue growth.
Ground your diligence in the most accurate SaaS product data available. Find your next software opportunity using churn data, traffic, and customer satisfaction scores from G2 - trusted by 100M+ software buyers.
Reliable, Easy-to-Use Data Tools That Boost Productivity
Reviewed on Oct 27, 2026
Review provided by G2
What do you like best about the product?
I find G2 Data Solutions easy to use, reliable, and helpful. It makes data management and everyday tasks simpler and more efficient, and helps me organize, access, and analyze information. The data management and reporting tools save me time and improve my productivity. I also appreciate the smooth, convenient experience and straightforward setup, which took minimal effort. I’d recommend it to others looking for dependable data solutions.
What do you dislike about the product?
I think G2 Data Solutions could use more customization options, improved navigation, and additional tutorials to help me get the most out of its features.
What problems is the product solving and how is that benefiting you?
G2 Data Solutions helps me simplify data management, access useful information more easily, and make everyday tasks more efficient. It saves me time and supports better organization and productivity.
William S.
Reliable Integrations and AI Tools That Streamline Workflows
Reviewed on Aug 04, 2026
Review provided by G2
What do you like best about the product?
What I find most helpful about G2 Data Solutions is its ability to improve workflow efficiency through reliable performance, practical integrations, and useful AI capabilities. The platform is generally easy to navigate, with a clean user interface that makes key features accessible without requiring a steep learning curve.
The integrations are a strong advantage because they help connect G2 Data Solutions with existing tools and reduce the need for repetitive manual work. Performance has also been dependable, allowing workflows to run smoothly with minimal disruption.
The AI features add value by helping streamline tasks, organize information, and support faster decision-making. They feel most useful when applied to routine processes where automation can save time and improve consistency.
Pricing appears reasonable when considering the potential efficiency gains, although the overall value will depend on the size of the organization and how extensively the platform is used. Customer support has been responsive and helpful when assistance is needed.
Overall, the main upsides of G2 Data Solutions are its reliable integrations, efficient performance, accessible user experience, and AI-powered tools. It is especially beneficial for organizations looking to simplify workflows and reduce manual effort while maintaining a dependable operating environment.
What do you dislike about the product?
The least helpful aspect of G2 Data Solutions is that some features may require additional setup and time to fully understand. While the overall interface is user-friendly, more advanced tools, integrations, and reporting options can involve a learning curve, particularly for users who are new to the platform.
Although the integrations are generally reliable, configuring them may require technical assistance, and not every third-party system may connect as seamlessly as expected. The AI capabilities are useful for improving efficiency, but the results may still require review to ensure the information is accurate, relevant, and appropriate for the specific task.
Pricing may also be a potential downside for smaller organizations or users who do not need the full range of features. More transparent pricing and clearer comparisons between plans would make it easier to evaluate the overall value before committing.
Customer support is helpful, but response times and the level of assistance may vary depending on the issue or service plan. Overall, the main downsides are the learning curve for advanced features, the setup required for certain integrations, the need to review AI-generated results, and the possibility that pricing may not fit every organization’s budget.
What problems is the product solving and how is that benefiting you?
G2 Data Solutions is helping resolve several workflow and data-management challenges. It reduces the amount of time spent on repetitive manual tasks by bringing information, integrations, and AI-supported tools into a more efficient process.
The platform also helps address disconnected systems and fragmented data by allowing different tools to work together more reliably. This improves consistency, reduces duplicate work, and makes it easier to access the information needed to complete tasks and make decisions.
Its AI capabilities help organize information, streamline routine processes, and identify useful insights more quickly. Overall, G2 Data Solutions is helping improve workflow efficiency, reduce manual effort, support faster decision-making, and create a more organized and dependable operating process.
Brenda M.
Effortless Usage and Excellent Sales Insights
Reviewed on Jul 08, 2026
Review provided by G2
What do you like best about the product?
I love looking at my numbers and staying up to date on my sales with G2 Data Solutions. It's a great application that's easy to use. The initial setup was easy, and I also appreciate how the software addresses my needs effectively without any problems. I enjoy being able to focus on my points without any hassle.
What do you dislike about the product?
maybe notifications
What problems is the product solving and how is that benefiting you?
I love using G2 Data Solutions to stay up to date on my sales and it’s easy to use. No problems encountered.
Kosal K.
Faster, Cleaner Data Workflows with Stronger Governance
Reviewed on May 04, 2026
Review provided by G2
What do you like best about the product?
Faster and cleaner data workflow. It help standardize messy data. Improve data governance.
What do you dislike about the product?
Data overlap with other tools. The intent data can be noisy. It’s also expensive especially for smaller teams.
What problems is the product solving and how is that benefiting you?
G2 data solutions doesn’t give me answers but it gives me signals and it’s up to me on how well I use them.
Design
Reliable User Reviews for Choosing New Software
Reviewed on Apr 20, 2026
Review provided by G2
What do you like best about the product?
knowing I can view reliable reviews from actual users when considering a new program or software
What do you dislike about the product?
not as many programs/softwares to review as I would like to see, there are some that we use within our company that I have not been able to find on there
What problems is the product solving and how is that benefiting you?
decision making toward a program/software that we are considering for our business