Sold by: G2
Deployed on AWS
G2 is the largest and most trusted data source for B2B software in the world, helping businesses reach their peak potential by enabling confident buying and go-to-market decisions. Offering trusted data, authentic peer reviews, and real-time market intelligence, the G2 ecosystem, which includes Capterra, Software Advice, and GetApp, serves more than 200 million annual buyers, representing teams at every Fortune 500 company.
As buyers increasingly shift from traditional search to AI search platforms, G2 has become the most-cited B2B software source across those AI-first channels where software discovery happens. Leading software and services companies like Salesforce, IBM, SAP, Adobe, and Clay also trust G2 to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue growth.
4.6
Overview
As buyers increasingly shift from traditional search to AI search platforms, G2 has become the most-cited B2B software source across those AI-first channels where software discovery happens. Leading software and services companies like Salesforce, IBM, SAP, Adobe, and Clay also trust G2 to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue growth.
G2 Marketing Solutions are your door to more than 200M buyers across its four software discovery platforms: G2, Capterra, SoftwareAdvice, and GetApp. Buyers trust G2 to research and compare software, and software brands of all sizes trust G2 to help them build credibility and power their pipeline.
G2 Marketing Solutions is a suite of tools designed for B2B growth. Get noticed and build trust, find buyers primed to purchase, market with intent and relevancy, and sell more software.
Claiming and upgrading your G2 Profile gives you more than just control over your brand. It unlocks visibility and buyer engagement that competitors cannot match. Winning on G2 is the primary driver for securing a spot on AI-generated vendor shortlists because LLMs are fine-tuned to prioritize trust signals that prevent regrettable purchases.
LLMs rely on credible, third-party data to form opinions, and G2 provides that blueprint. To win the answer, brands must maintain high review recency, ideally within the last 90 days, as models weigh fresh data more heavily to validate a product's current capabilities. A paid profile with recent reviews ensures your brand authority is hard-coded into AI search results, driving traffic to your G2 page and owned channels. Authentic reviews build AI trust, AI trust builds your pipeline, and a stronger pipeline drives accelerated revenue. If you want to stay relevant in the answer engine era, G2 is your unfair advantage.
You also gain access to tools for collecting and managing verified customer reviews, which directly impact your rankings and credibility. These reviews power your public reputation and give your sales, marketing, and product teams reusable proof points for campaigns, ads, and launch support.
Build on the core value of G2 with add-ons designed to fuel your business. With content and customer research to amplify your customer voice, Buyer Intent which gives you a picture of engaged accounts across all G2 properties, ads which help you capture demand, or qualified leads (PPL) which delivers pre-qualified buyers directly into your funnel.
G2 MCP brings trusted buyer intent signals, market intelligence, and customer voice directly into the AI systems you already use, enabling teams to access real-time buyer research, competitive interest, and review insights in natural language. By grounding AI in verified first-party buyer data, G2 MCP helps teams prioritize accounts, refine messaging, and make faster, more confident decisions.
With more than 20,000 G2 product reviews available in AWS Marketplace, buyers can quickly understand a product's strengths and considerations at a glance. G2 content is among the trusted data sources that power product insights in AWS Marketplace, supporting new generative AI-powered search. In doing so, G2 helps surface key customer sentiment from its 3.5M+ authentic reviews, which are summarized directly on AWS Marketplace listings for easy side-by-side product comparison.
For custom pricing, end-user license agreement, or a private contract, please contact AWS-Marketplace@g2.com , for a private offer.
Highlights
- Own the AI-buyer journey with trusted customer proof. AI-driven search engines and LLMs prioritize trustworthy, structured content, meaning vendor websites alone often get deprioritized in results.
- Take control of how buyers see your brand and win more because of it. G2 Marketing solutions gives you full control of your listing, so your product shows up accurately, competitively, and with messaging that represents your go-to-market strategy.
- Unlock growth by converting peer-powered reviews into high-intent leads. G2 Marketing Solutions powers you to reach in-market buyers researching you, your category, and competitors, with ads fueled with reviews and content, and BANT qualified leads.
Details
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Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Professional | Profile & Review Management, $500 Review Credits, Custom CTAs | $18,000.00 |
Enterprise | $1000 Review Credits, MultiProduct Reviews & CTAs, Market Intelligence | $34,000.00 |
Dimensions summary
You choose between two contract tiers billed by units. Professional covers profile and review management, includes a set review credit balance, and single-product custom CTAs. Enterprise builds on Professional and adds a larger review credit balance, multi-product reviews and CTAs, and market intelligence. The tiers are stacked, so Enterprise includes what Professional offers plus extra capabilities. Pricing scales as you move from single-product coverage to multi-product coverage across your brand portfolio. Both tiers are sold as configurable unit quantities under a contract term.
Top-of-mind questions for buyers
Professional includes a $500 gift card review credit balance. Enterprise includes a $1,000 gift card review credit balance. G2 uses these credits to run written and voice review campaigns, incentivizing customers who complete reviews. The credit funds the incentives offered during your review collection campaigns.
Professional gives you custom call-to-action buttons for a single product profile. Enterprise extends CTAs across multiple products and enables multi-product review collection on Solutions Pages. Solutions Pages group several product profiles under one branded page. This lets you generate leads and collect reviews across your brand portfolio, not just one product.
Market Intelligence is an interactive dashboard included only with Enterprise. It updates continuously with category data, traffic, customer satisfaction, win-loss, and pricing benchmarks sourced from G2. Export is limited based on category. Professional does not include this dashboard, so choose Enterprise if competitive and category insight matters to you.
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There are no refunds available.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Support is available through in-app chat and via email (listed as support contact). Additionally, there are in-app knowledge articles. The support team is available M-F and will respond within one business day. Dedicated Customer Support Manager.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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By G2
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G2 AI Custom Research (AICR) delivers fast, fully tailored buyer and market insights by blending G2 proprietary market data with direct customer voice - all in approximately 10 business days. A faster, more affordable alternative to legacy analyst firms, AICR produces content-ready deliverables including branded research reports, case studies, and sales enablement assets.
G2 Review Managed Services (RMS) is a review collection platform that automates multi-channel outreach campaigns to help software companies consistently generate high-quality reviews. With automated campaign execution, performance monitoring, and custom reporting, RMS drives higher review volume and ROI, allowing G2 customers to maximize the value of their G2 investment with minimal effort.
Customer reviews
Computer Software
Feature-Rich Platform with a Collaborative, Strategically Savvy Account Team
Reviewed on Oct 08, 2026
Review provided by G2
What do you like best about the product?
I really appreciate the depth and breadth of their features, the collaborative spirit the Account Team brings to our regular engagements, and their strong understanding of our User Review strategy.
What do you dislike about the product?
I'm nitpicking here a bit but I think the "Tagging" reviews for specific keywords and content could be automated better.
What problems is the product solving and how is that benefiting you?
It's helping us source genuine customer proof points for our Marketing efforts, and helps us position our brand above our competitors.
Jennifer J.
Easy and quick to use
Reviewed on Oct 06, 2026
Review provided by G2
What do you like best about the product?
With the rise of AEO, they make it easy for a small business to start future-proofing to show up in AEO responses. When thinking of ways to improve our AEO, G2 is an affordable and easy way to start working toward that goal.
What do you dislike about the product?
One thing I'd change is that when you're building a reviews campaign for the first time, it's a bit confusing. It'd be nice to see the preview emails and understand WHEN they will each go out before you click to review the campaign. Or even a note on the page that says like your email previews will be on the next page, before you start the campaign would also ease my worry.
What problems is the product solving and how is that benefiting you?
Helping us create social proof that can be shared across our sales/marketing materials and helping us with AEO.
Samantha S.
Easy to use
Reviewed on Oct 06, 2026
Review provided by G2
What do you like best about the product?
It is easy to use and schedule a review campaign.
What do you dislike about the product?
Sometimes it is difficult to find what you are looking for, but for the most part, it's pretty self-explanatory.
What problems is the product solving and how is that benefiting you?
Easy to do review campaigns and advertising. It is benefiting us by not having to manage them on our own.
Megan A.
Easiest Solution for Product and Customer Reviews!
Reviewed on Oct 06, 2026
Review provided by G2
What do you like best about the product?
G2 Marketing Solutions has made running review campaigns easy and fast. We've been able to keep multiple targeted campaigns running simultaneously with ease.
What do you dislike about the product?
Occasionally a dashboard change means I have to relearn where features are, but overall I'm very happy with the product and UI.
What problems is the product solving and how is that benefiting you?
G2 is the most logical choice when it comes to customer and product reviews and Market intelligence. Having an "all in one" solution that seamlessly connects to HubSpot means we get better insight into marketing initiatives. The G2 <> Claude MCP Connector makes creating campaigns even easier.
Sarah K.
A helpful part of our strategy
Reviewed on Oct 05, 2026
Review provided by G2
What do you like best about the product?
I like that G2 gives us a credible way to showcase real customer feedback while also helping prospects evaluate us against other solutions in the market. The review data and buyer insights are especially useful for understanding how customers perceive our product and where we stand competitively.
What do you dislike about the product?
Some of the reporting and features can take a little time to learn, and it isn’t always immediately clear which tools or insights will have the biggest impact. I’d also like to see more transparency around how certain rankings and visibility opportunities are calculated.
What problems is the product solving and how is that benefiting you?
G2 helps us build trust with prospective customers by giving them access to verified feedback from real users. It also helps us strengthen our competitive positioning, understand how buyers are evaluating us, and use customer reviews as social proof across our marketing. The biggest benefit is having a credible third-party source that supports our brand and helps prospects feel more confident in their decision-making.