Overview
G2 AI Custom Research (AICR) is a next-generation market research solution that combines agentic AI with G2 proprietary market data to deliver ultra-relevant, on-demand insights for B2B decision-makers. Unlike legacy analyst firms that overcharge, underdeliver, and operate on their own timelines, AICR is designed around your goals - producing high-fidelity, content-ready research in approximately 10 business days.
The current market research landscape is dominated by generic panels, static PDFs, and surface-level trends. AICR is different. Every study is designed around your audience using persona-driven respondent selection, AI-enabled interviews, and smart synthesis that uncovers the why behind buyer decisions - not just the what. The result is research that is faster, more actionable, and more affordable than anything available from traditional firms.
What Is Included
Each AICR project delivers a branded, content-ready report that doubles as both a strategic insight tool and a marketable asset. Deliverables can be repurposed for campaigns, ABM, PR, board decks, sales enablement, and social content. Optional add-ons include video content, international recruitment, and presentation capabilities.
For custom pricing, EULA, or a private contract, please contact aws-marketplace@g2.com , for a private offer.
Highlights
- Tailored insights at the speed of AI - custom buyer and market research delivered in 2-6 weeks, combining G2 proprietary data with direct customer voice from persona-driven respondent panels.
- Content-ready deliverables - every report doubles as a strategic asset, repurposable for campaigns, PR, sales enablement, and ABM. Available as SMART, Standard, or Custom report formats.
- A budget-friendly alternative to analyst firms - starting at $15K vs. $50K-$500K for legacy research, with subscription discounts of 10-25% for recurring report cadences.
Details
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
Pricing
Dimension | Description | Cost/month |
|---|---|---|
Case Study | A professionally written case study built on G2 data, ideal for one-off tactical use cases. | $5,000.00 |
Synthetic Report | An AI-generated market research report built exclusively on G2 data. No paneling required. | $10,000.00 |
Custom Report | Fully customized research to your specifications, paneling included, with up to 2 iterations on look and feel. | $35,000.00 |
Growth Package | Annual subscription including 4 custom research reports, monthly synthetic reports, and 24 case studies - built for continuous AI visibility and category leadership. | $185,000.00 |
Vendor refund policy
There are no refunds available.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
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Support
Vendor support
Customers have access to a full range of product support resources provided by G2, along with a dedicated account team that specializes in the Custom Research offering.
For assistance, customers can reach the G2 support team by email at support@g2.com .
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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