Sold by: G2
G2 AI Custom Research (AICR) delivers fast, fully tailored buyer and market insights by blending G2 proprietary market data with direct customer voice - all in approximately 10 business days. A faster, more affordable alternative to legacy analyst firms, AICR produces content-ready deliverables including branded research reports, case studies, and sales enablement assets.
Overview
G2 AI Custom Research (AICR) is a next-generation market research solution that combines agentic AI with G2 proprietary market data to deliver ultra-relevant, on-demand insights for B2B decision-makers. Unlike legacy analyst firms that overcharge, underdeliver, and operate on their own timelines, AICR is designed around your goals - producing high-fidelity, content-ready research in approximately 10 business days.
The current market research landscape is dominated by generic panels, static PDFs, and surface-level trends. AICR is different. Every study is designed around your audience using persona-driven respondent selection, AI-enabled interviews, and smart synthesis that uncovers the why behind buyer decisions - not just the what. The result is research that is faster, more actionable, and more affordable than anything available from traditional firms.
What Is Included
Each AICR project delivers a branded, content-ready report that doubles as both a strategic insight tool and a marketable asset. Deliverables can be repurposed for campaigns, ABM, PR, board decks, sales enablement, and social content. Optional add-ons include video content, international recruitment, and presentation capabilities.
For custom pricing, EULA, or a private contract, please contact aws-marketplace@g2.com , for a private offer.
Highlights
- Tailored insights at the speed of AI - custom buyer and market research delivered in 2-6 weeks, combining G2 proprietary data with direct customer voice from persona-driven respondent panels.
- Content-ready deliverables - every report doubles as a strategic asset, repurposable for campaigns, PR, sales enablement, and ABM. Available as SMART, Standard, or Custom report formats.
- A budget-friendly alternative to analyst firms - starting at $15K vs. $50K-$500K for legacy research, with subscription discounts of 10-25% for recurring report cadences.
Details
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
Case Study | A professionally written case study built on G2 data, ideal for one-off tactical use cases. | $5,000.00 |
Synthetic Report | An AI-generated market research report built exclusively on G2 data. No paneling required. | $10,000.00 |
Custom Report | Fully customized research to your specifications, paneling included, with up to 2 iterations on look and feel. | $35,000.00 |
Growth Package | Annual subscription including 4 custom research reports, monthly synthetic reports, and 24 case studies - built for continuous AI visibility and category leadership. | $185,000.00 |
Dimensions summary
You buy this research service as separate units, each priced on its own. The Case Study unit covers a single, one-off deliverable. The Synthetic Report unit is built only from existing data, so it needs no interviewing. The Custom Report unit is scoped to your specifications and includes participant recruiting plus up to 2 design iterations. These three are standalone purchases. The Growth Package is a yearly subscription that bundles multiple deliverables together: 4 custom reports, monthly synthetic reports, and 24 case studies. Choose single units for one-time needs, or the annual package for ongoing output.
Top-of-mind questions for buyers
A Synthetic Report is generated only from existing G2 data, so no interviews are run and it delivers within one working day. A Custom Report is scoped to your objectives, includes recruiting and AI-led buyer interviews, and typically delivers in 3-4 weeks. Custom Reports also include up to 2 iterations on look and feel.
One Case Study unit is a single, professionally written deliverable built on G2 data. It suits a one-off tactical need. You buy each Case Study separately unless it comes bundled in the Growth Package, which includes 24 case studies over the annual term.
Single units bill per deliverable for one-time needs. The Growth Package is one annual subscription that bundles 4 custom reports, monthly synthetic reports, and 24 case studies together. You pay for the yearly subscription rather than each item, giving a steady output cadence over the contract term.
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Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Customers have access to a full range of product support resources provided by G2, along with a dedicated account team that specializes in the Custom Research offering.
For assistance, customers can reach the G2 support team by email at support@g2.com .
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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