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G2 Marketing Solutions
G2 is the largest and most trusted data source for B2B software in the world, helping businesses reach their peak potential by enabling confident buying and go-to-market decisions. Offering trusted data, authentic peer reviews, and real-time market intelligence, the G2 ecosystem, which includes Capterra, Software Advice, and GetApp, serves more than 200 million annual buyers, representing teams at every Fortune 500 company.
As buyers increasingly shift from traditional search to AI search platforms, G2 has become the most-cited B2B software source across those AI-first channels where software discovery happens. Leading software and services companies like Salesforce, IBM, SAP, Adobe, and Clay also trust G2 to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue growth.
Reviews (5828)
Computer Software
Feature-Rich Platform with a Collaborative, Strategically Savvy Account Team
Reviewed on Oct 08, 2026
Review provided by G2
What do you like best about the product?
I really appreciate the depth and breadth of their features, the collaborative spirit the Account Team brings to our regular engagements, and their strong understanding of our User Review strategy.
What do you dislike about the product?
I'm nitpicking here a bit but I think the "Tagging" reviews for specific keywords and content could be automated better.
What problems is the product solving and how is that benefiting you?
It's helping us source genuine customer proof points for our Marketing efforts, and helps us position our brand above our competitors.
Jennifer J.
Easy and quick to use
Reviewed on Oct 06, 2026
Review provided by G2
What do you like best about the product?
With the rise of AEO, they make it easy for a small business to start future-proofing to show up in AEO responses. When thinking of ways to improve our AEO, G2 is an affordable and easy way to start working toward that goal.
What do you dislike about the product?
One thing I'd change is that when you're building a reviews campaign for the first time, it's a bit confusing. It'd be nice to see the preview emails and understand WHEN they will each go out before you click to review the campaign. Or even a note on the page that says like your email previews will be on the next page, before you start the campaign would also ease my worry.
What problems is the product solving and how is that benefiting you?
Helping us create social proof that can be shared across our sales/marketing materials and helping us with AEO.
Samantha S.
Easy to use
Reviewed on Oct 06, 2026
Review provided by G2
What do you like best about the product?
It is easy to use and schedule a review campaign.
What do you dislike about the product?
Sometimes it is difficult to find what you are looking for, but for the most part, it's pretty self-explanatory.
What problems is the product solving and how is that benefiting you?
Easy to do review campaigns and advertising. It is benefiting us by not having to manage them on our own.
Megan A.
Easiest Solution for Product and Customer Reviews!
Reviewed on Oct 06, 2026
Review provided by G2
What do you like best about the product?
G2 Marketing Solutions has made running review campaigns easy and fast. We've been able to keep multiple targeted campaigns running simultaneously with ease.
What do you dislike about the product?
Occasionally a dashboard change means I have to relearn where features are, but overall I'm very happy with the product and UI.
What problems is the product solving and how is that benefiting you?
G2 is the most logical choice when it comes to customer and product reviews and Market intelligence. Having an "all in one" solution that seamlessly connects to HubSpot means we get better insight into marketing initiatives. The G2 <> Claude MCP Connector makes creating campaigns even easier.
Sarah K.
A helpful part of our strategy
Reviewed on Oct 05, 2026
Review provided by G2
What do you like best about the product?
I like that G2 gives us a credible way to showcase real customer feedback while also helping prospects evaluate us against other solutions in the market. The review data and buyer insights are especially useful for understanding how customers perceive our product and where we stand competitively.
What do you dislike about the product?
Some of the reporting and features can take a little time to learn, and it isn’t always immediately clear which tools or insights will have the biggest impact. I’d also like to see more transparency around how certain rankings and visibility opportunities are calculated.
What problems is the product solving and how is that benefiting you?
G2 helps us build trust with prospective customers by giving them access to verified feedback from real users. It also helps us strengthen our competitive positioning, understand how buyers are evaluating us, and use customer reviews as social proof across our marketing. The biggest benefit is having a credible third-party source that supports our brand and helps prospects feel more confident in their decision-making.
Consumer Services
G2 - don't waste your time giving reviews with them for any rewards
Reviewed on Oct 02, 2026
Review provided by G2
What do you like best about the product?
I was glad to have the opportunity to review a company I use and to leave them a positive review.
What do you dislike about the product?
I don’t like it at all. The process is long and drawn out, and they make promises that feel false just to get your review.
What problems is the product solving and how is that benefiting you?
They haven't solved anything for me. I even tried using their customer support to no avail.
Dovile M.
Great review campaigns
Reviewed on Oct 02, 2026
Review provided by G2
What do you like best about the product?
I primarily use the G2 review campaigns to ensure our product is well represented online. I really like the straightforward setup and clear caps on billing so it is easy to ensure I meet my goals.
What do you dislike about the product?
The UX can feel a little clunky, but I think a lot of issues may have been fixed with the latest update.
What problems is the product solving and how is that benefiting you?
We use G2 to gather customer reviews, see what issues they may have with our product. At the same time the reviews gives us more visibility online and creates brand trust.
Petr P.
Great alternative to Gartner Peer Insights, very customizable
Reviewed on Oct 01, 2026
Review provided by G2
What do you like best about the product?
It is better than Gartner Peer Insights, more flexible, easier to setup and maintaing.
What do you dislike about the product?
Some rough edges here and there, but overall decent review platform.
What problems is the product solving and how is that benefiting you?
LLM exposure, we want to get more exposed with reviews for LLMs to pick up our category
Rafael S.
Super user friendly!
Reviewed on Oct 01, 2026
Review provided by G2
What do you like best about the product?
How user-friendly and easy to use the platform is. I have no marketing background, and I had no problem navigating and finding what I needed. Additionally, whenever we needed support, the team was fast to respond and very helpful.
What do you dislike about the product?
The pricing tiers. The starter plan is awesome, but the next tier is a huge step up, and I wish they had a wider range of plans/pricing tiers.
What problems is the product solving and how is that benefiting you?
Social proof - User reviews and online presence (SEO and AEO)
Karthik L.
Impressed by Their Product Surveys and Professional Handling
Reviewed on Oct 01, 2026
Review provided by G2
What do you like best about the product?
I like the way they promote, the way they collect survey from the each single product and I really appreciate the way they deal the things
What do you dislike about the product?
Honestly, I don’t have any major complaints about G2 Marketing Solutions. Like any company, there are areas that could be improved, especially around communication and workload management, but overall I’ve had a good experience.
What problems is the product solving and how is that benefiting you?
Compared with traditional campaigns, G2 Marketing Solutions makes marketing more targeted and organized. It helps with things like reaching the right audience, managing campaigns, and tracking results. For me, this makes the work more efficient and also helps me understand marketing better through hands-on experience.