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G2 Marketing Solutions
G2 is the largest and most trusted data source for B2B software in the world, helping businesses reach their peak potential by enabling confident buying and go-to-market decisions. Offering trusted data, authentic peer reviews, and real-time market intelligence, the G2 ecosystem, which includes Capterra, Software Advice, and GetApp, serves more than 200 million annual buyers, representing teams at every Fortune 500 company.
As buyers increasingly shift from traditional search to AI search platforms, G2 has become the most-cited B2B software source across those AI-first channels where software discovery happens. Leading software and services companies like Salesforce, IBM, SAP, Adobe, and Clay also trust G2 to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue growth.
Reviews (5854)
Anonymous
Easy-to-Use Market Insights, Though Content Studio Needs Polish
Reviewed on Oct 27, 2026
Review provided by G2
What do you like best about the product?
I use G2.com to track customer sentiment about our product and competitors, and for marketable moments in my product marketing work. I like that it’s easy to use and has a clean interface. I also value Buyer Intent, Buyer Activity, and Reviews.
What do you dislike about the product?
I think G2.com’s Content Studio has potential, but its outputs feel fairly generic. The brand assets don’t really pop and feel too much like they were generated via AI. I have to spiff them up as a marketer, so it’d be helpful if it had a higher output floor.
What problems is the product solving and how is that benefiting you?
I use G2.com mostly for brand recognition.
Information Technology and Services
Boosts AI Visibility with Actionable Customer & Competitive Insights
Reviewed on Oct 27, 2026
Review provided by G2
What do you like best about the product?
It directly impacts our AI Visibility and gives us customer and competitive insights that influence our growth and GTM Strategy
What do you dislike about the product?
Not much to dislike. I think some of the third-party integrations like crunchbasen Zoominfo, etc.could be more real-time as they influence Market Presence.
What problems is the product solving and how is that benefiting you?
Mostly it is a great channel for voice of our customers, GTM insights, and AI Visibility.
Anna F.
A useful platform for collecting customer feedback
Reviewed on Oct 22, 2026
Review provided by G2
What do you like best about the product?
G2 is a useful platform for gathering customer reviews and building credibility through real user feedback. I like that it gives customers a dedicated place to share their experiences and helps businesses showcase what they're doing well. Overall, it's fairly straightforward to use and serves its purpose. The process could be a little more intuitive, particularly when it comes to encouraging customers to leave reviews. There is some friction in getting people to complete the process, and I think there's room to make the overall experience simpler and more seamless.
What do you dislike about the product?
The process could be a little more intuitive, particularly when it comes to encouraging customers to leave reviews. There is some friction in getting people to complete the process, and I think there's room to make the overall experience simpler and more seamless.
What problems is the product solving and how is that benefiting you?
G2 helps us collect and centralize customer feedback, build trust with prospective customers, and strengthen our online presence through independent reviews. It's another way to understand how customers perceive our product and highlight their experiences.
Léa R.
A well known, efficient platform for reviews
Reviewed on Oct 22, 2026
Review provided by G2
What do you like best about the product?
Easy reviews to collect, implementing campaigns, and customizing the experience
What do you dislike about the product?
I would like to suggest some keywords or responses
What problems is the product solving and how is that benefiting you?
Credibility proof points in the market
Liza M.
Putting the customer voice at the center of your brand
Reviewed on Oct 21, 2026
Review provided by G2
What do you like best about the product?
It's very nice how we receive reports. It makes all of the time you spend driving reviews worth it if you place well. We have used these reports in all of our competitive marketing materials.
What do you dislike about the product?
My main critique is the reliability of G2's scoring methodology. Market Presence figures are frequently off, requiring ongoing intervention with our representative to fix. On top of that, the pressure to generate thousands of reviews feels misaligned with actual buyer behavior, since decision-makers rarely read more than a few.
What problems is the product solving and how is that benefiting you?
Putting customer-centricity at the center of our priorities! I love G2's badges and marketing reports.
Shaun .
It's Alright for gaining user trust, Ads are very expensive, ROI not very clear
Reviewed on Oct 21, 2026
Review provided by G2
What do you like best about the product?
Like the badges and user insight I gain from it
What do you dislike about the product?
Seems focused on selling their own services, lack of localized pricing, very expensive
What problems is the product solving and how is that benefiting you?
Provides a trust signal for first-time customers
Emanuel O.
G2, excellent platform for reviews and audience engagement!
Reviewed on Oct 21, 2026
Review provided by G2
What do you like best about the product?
Something innovative and easy to better leverage customer engagement and gather information and compete!
What do you dislike about the product?
There could be more incentives in the competitions of the season reviews.
What problems is the product solving and how is that benefiting you?
Improves customer engagement and that's already fantastic!
Melanie R.
G2 Supports Customer Storytelling
Reviewed on Oct 19, 2026
Review provided by G2
What do you like best about the product?
Our customers want to share their experiences and G2 makes it easy to leave a review.
What do you dislike about the product?
It takes a bit of time to learn and execute against successfully.
What problems is the product solving and how is that benefiting you?
G2 keeps us competitive in the marketplace and helps us understand when our customers need support/are considering an alternative solution.
Sarah B.
Potential is there, but not user friendly
Reviewed on Oct 19, 2026
Review provided by G2
What do you like best about the product?
The ability to create individual links for reviews and track clicks and approved reviews is highly beneficial for us.
What do you dislike about the product?
The platform is not overly intuitive or user friendly. I have a hard time identifying where to go to see activities etc. It's unclear why a review may have rejected as well.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions is helping us build credibility and trust with prospective clients through authentic reviews from our existing customers. In a competitive market, having real client experiences available helps validate the value we provide and gives potential buyers more confidence in choosing us.
Annie M.
Great way to provide third party validation to prospects and connect with existing customers
Reviewed on Oct 19, 2026
Review provided by G2
What do you like best about the product?
Lots of content options and resources that can be used across channels and materials - reviews, quotes, reports, badges, etc. Have been super helpful with prospects.
What do you dislike about the product?
More customization and flexibility would always be great.
What problems is the product solving and how is that benefiting you?
Showing customer proof and validation, has been helpful getting those insights from customers for us internally and making them visible to externals.