G2 Marketing Solutions

What do you like best about the product?

So far, the onboarding team has been great. They have given us a lot of details, and I feel comfortable using the platform so far for review generation.

What do you dislike about the product?

The biggest downside is needing to have a paid solution to do pretty much anything. Hoping to see some good ROI once we start getting reviews.

What problems is the product solving and how is that benefiting you?

Helping our company get more reviews and hopefully lead generation as well. We need more exposure as a company, and we are testing G2 to see if it is the right option.

What do you like best about the product?

I like the sidebar with its different views and analytics, and I also like the idea that it’s going to become more harmonised with Capterra.

What do you dislike about the product?

The functionality is quite advanced, so the admin menus on the left-hand bar can feel pretty complicated. I’d suggest adding a simple checklist somewhere that helps confirm you’re covering all the bases.

What problems is the product solving and how is that benefiting you?

We enjoy hearing from our satisfied customers and would love to help improve brand awareness and consideration.

What do you like best about the product?

G2 gives us strong third-party channel for building credibility through customer reviews and social proof. We're able to use that presence across our broader marketing efforts and campaigns.

What do you dislike about the product?

I'd be more flexible in how we can use and customize our G2 presence and review content across different marketing campaigns and channels.

What problems is the product solving and how is that benefiting you?

G2 helps us strengthen third party credibility and turn customer advocacy into a measurable marketing channel. Reviews and our G2 presence give prospects independent validation of our capabilities while providing assets we can use across campaigns and sales enablement.

What do you like best about the product?

I really like how streamlined and effortless G2 makes the review collection process. There are so many different ways to capture reviews, including event campaigns, G2-led campaigns and incentive management, Pendo integration, and website and LinkedIn integrations. Having multiple options makes it easy to find an approach that works for different audiences and campaigns. Overall, the platform has been very easy to use and makes review collection feel much more manageable.

What do you dislike about the product?

One thing I think G2 could improve is how paid features are presented to customers with limited access. I would have loved to see all of the available features within the platform from the beginning, even if they were blurred out, locked, or otherwise unavailable to click until we upgraded.

Before upgrading, one of the biggest questions our team had was, “What exactly are we getting if we pay for this?” While our rep walked us through the offering, it could sometimes feel a little abstract rather than giving us a clear, tangible picture of everything we would unlock.

Now that we've upgraded and those features are populated, the backend looks night and day different from what I had access to before! Seeing that full experience earlier would have made the value much easier to understand and communicate internally. I could have simply shared my screen with our leadership team and said, “Look at everything we could be using—we just need the key to unlock it!”

I think making locked premium features visible to limited-access users would do a much better job of demonstrating the value of upgrading and could potentially help teams like ours make that decision sooner.

What problems is the product solving and how is that benefiting you?

The biggest problem G2 is helping us solve is simply getting more customers to leave reviews. Collecting reviews can be surprisingly difficult, especially when you're relying on customers to go out of their way to find the right page, complete the process, and follow through.

G2 gives us multiple tools to make that process easier and meet customers where they already are. We can create dedicated campaigns for events and other outreach, use G2-led review campaigns and incentive management, integrate review requests into Pendo, and incorporate G2 into our website and LinkedIn presence. Instead of relying on one method and hoping it works, we now have several different ways to consistently put review opportunities in front of customers.

It's also helping us solve some of the operational challenges around review collection. Incentives, campaign links, integrations, and review generation tools are housed within the platform rather than requiring us to build and manage every piece ourselves.

Ultimately, we're benefiting from having a much more intentional and scalable way to generate customer reviews.

What do you like best about the product?

G2 gives us a credible, third-party way to amplify our customers' voices. The reviews, ratings, Grid placement, and badges provide valuable social proof that we can use across campaigns, sales enablement, and customer advocacy. I also appreciate being able to analyze customer feedback and compare how Cymulate is perceived relative to competitors.

What do you dislike about the product?

The platform can feel overly dependent on review volume and recency, which creates pressure to run frequent review campaigns rather than focusing solely on the quality of the feedback. The reporting does not always make it easy to translate the data into clear, actionable insights, and some capabilities are tied to paid packages. I’d also like more transparency and control around category placement, scoring, and how changes affect Grid positioning.

What problems is the product solving and how is that benefiting you?

G2 helps us capture and amplify authentic customer feedback, strengthen our credibility in a competitive market, and better understand how customers perceive us relative to other vendors. The reviews, Grid placement, badges, and customer insights provide trusted third-party validation we can use across marketing campaigns, sales enablement, and customer advocacy. This helps increase brand visibility, build buyer confidence, and turn the voice of our customers into reusable proof of Cymulate’s value.

What do you like best about the product?

G2 is best for our company. They give clients to trust us in B2B business as well, best for testing websites and very useful for understanding analytics of competitors. So we make improvement in our business. It helps to improve our website, client base for others and which we gain clients and make the customers happy.

What do you dislike about the product?

It is useful but it is quite expensive, it is time-consuming like managing the data, maintaining the profile, my company is getting most from LinkedIn than G2 is limited.

What problems is the product solving and how is that benefiting you?

With the help of G2, code counsel is trustworthy and makes customers believe in it.

What do you like best about the product?

It helps me manage my short term rental business by managing from listing, reservations, to financial reporting and correspondence.

What do you dislike about the product?

Its all very helpful, Guess the one thing is I wish they had a website development team.

What problems is the product solving and how is that benefiting you?

It has solved listing me on all booking platforms, while also originizing follow ups, and managing reservations on 6 different booking platforms.

What do you like best about the product?

The MCP integration has been so helpful, it makes it so easy to pull buyer intent data in to our workflows. Our Ad visibility on G2 has also been strong. On top of that our account managers have been excellent, super responsive and proactive. And they are genuinely invested in helping us get the most out of the platform.

What do you dislike about the product?

Nothing to note so far, it's worked better than expected

What problems is the product solving and how is that benefiting you?

It's helping us reach revenue teams while they're actively evaluating conversation intelligence platforms, rather than guessing who to target. The intent data points us at the right accounts, and the account management support means we're not figuring it out alone.

What do you like best about the product?

There are many features that we can use for our products. The product is constantly developing, the team is very open and collaborative

What do you dislike about the product?

Just one thing to keep in mind - the team we work with changes almost every year. So, as soon as we build a good relationship with one team, a new team comes in and needs to be onboarded on our product, meaning we usually need to have an introductory call with them.

What problems is the product solving and how is that benefiting you?

Collecting reviews from our customers, getting AI citations, and building the brand with the customer voice behind it.

What do you like best about the product?

how it brings customer proof, market visibility, and buyer insights together in one place. The ability to generate and showcase authentic customer reviews is especially valuable because it gives prospects third-party validation they can trust. I also like that the platform provides insight into buyer activity and competitive positioning, which can help marketing and sales teams better understand where there is active interest and focus their efforts accordingly.

What do you dislike about the product?

One challenge with G2 Marketing Solutions is that there can be a bit of a learning curve when it comes to getting the most value out of all of the available features and data. Some of the reporting and buyer intent insights can take time to fully understand and incorporate into existing marketing and sales workflows. I also think the platform could make certain areas of reporting and customization a little more intuitive.

What problems is the product solving and how is that benefiting you?

G2 Marketing Solutions helps solve the challenge of building trust with prospects and understanding where buyers are in their research process. The customer reviews give us credible third-party validation that we can use across marketing and sales, while the buyer intent and competitive insights help us better understand which accounts are showing interest. That makes it easier to prioritize outreach, strengthen our messaging, and support prospects with the right information at the right time.