Overview
Agility, speed and security are vital to powerful digital experiences. Adobe Experience Manager delivers automation with Cloud Manager capabilities, gives organisations all three. Improve time to market and streamline operations so you can quickly make user experience updates and handle unpredictable user traffic. Launch innovations quickly, deliver updates frequently and easily scale with your demand, all while maintaining the highest security. Brands rely on Experience Manager because it encompasses several functions that work together to create a streamlined, simplified experience. Experience Manager allows you to manage content fragments, create responsive web designs, and more. Adobe Experience Manager Sites is a marketer - and developer-friendly content management system. With Experience Manager Sites, you can quickly build a website using templates and ready-to-use components. Developers can also customize the site with minimal code. Adobe Experience Manager Assets is a digital asset management system which is a cloud-based system that stores and organizes all of your digital files. Instead of trying to locate files between your employees separate computers and accounts, a DAM makes it easy for your team to access assets like images, videos, and even 3D models in a shared environment. Experience Manager includes digital enrollment and forms, which helps you build a smooth digital enrollment and onboarding journey from start to finish. This feature removes the need for paper, helping your business easily embrace digital transformation - all while speeding up your workflows. Digital Screens is a digital signage solution that gives marketers the ability to create and manage digital signage for stores and venues. With this feature, you can communicate with digital signs displayed in store, which makes Digital Screens ideal for omnichannel businesses.
Highlights
- Adobe Experience Manager Sites is the industry-leading content management system that empowers any marketer or developer to create high-performance pages across any digital property - from web to mobile to apps. Increase productivity with flexible authoring tools for different types of content contributors. Leverage familiar tools like Microsoft Word or Google Docs to create and edit pages without specialised application knowledge.
- Adobe Experience Manager Assets is a cloud-native DAM built for today content needs, letting you easily manage millions of assets to create, manage, deliver and optimise personalised experiences at scale. Enable your team to find assets through an intuitive portal or via integrated applications; no downloading or uploading required. Automate workflows and enhance search with AI-based tagging features such as logo detection, alt-text generation and optical character recognition (OCR).
- Make it easy for customers to fill in any and all of your forms with Adobe Experience Manager Forms. Citizens can start on one device and finish on another, without having to start again. Use document-based authoring via familiar tools, like Microsoft Excel and Google Sheets, to streamline form creation and reduce dependencies on technical teams. Convert a batch of outdated PDFs into mobile-friendly, digital-first forms that connect with analytics and themes - all done automatically with AI.
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Dimension | Cost/12 months |
|---|---|
Adobe Cloud Units | $1.00 |
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Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Vendor support
The Expert Success plan - included with all Adobe Experience Cloud licenses - gives you 24X7 access to expert care for technical troubleshooting and guidance on your critical business issues. It also lets you tap into our self-guided resources, exclusive best practices, and an online community of Adobe experts & peers to independently find potential solutions. Every Adobe customer has free access to Experience League for access to a vast library of learning content and courses, personalized recommendations, and to connect with a vibrant community of fellow learners. Every Adobe customer receives an onboarding meeting with the purchase of a license. In that meeting, the customer is guided through all resources and material available to them to assure product adoption and ROI.
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Centralized content management has unified branding and has accelerated global website delivery
What is our primary use case?
Adobe Experience Manager is a very cool platform that allows us to deliver the best and consistent content and design across all our applications very easily in my organization. It also helps in using the same component on all the applications, saves development and testing efforts, and helps to manage the assets very securely.
Adobe Experience Manager helps us to manage traffic very efficiently, ensure security, and achieve scalability in all our applications in my organization.
Adobe Experience Manager enables us to reuse building blocks for creating pages with consistent branding and layout. This helps to reduce development time and allows marketers to build pages quickly.
How has it helped my organization?
Adobe Experience Manager has reduced development and testing time, hence helping in better productivity. It has also increased traffic and user engagement in all our websites.
We have been able to save time and increase our traffic by 75% since using Adobe Experience Manager.
What is most valuable?
I love the Digital Asset Management feature of Adobe Experience Manager. I also love the content management system, editable templates, and components.
I also love the content fragment and experience fragment features of Adobe Experience Manager.
What needs improvement?
One of the major concerns regarding Adobe Experience Manager is pricing. It is a bit higher, especially for those SMEs who are operating under tight budgets. Another thing is that non-tech users need training for using this solution because it has many robust and multiple features.
For how long have I used the solution?
I have been using Adobe Experience Manager for the past four years.
What do I think about the stability of the solution?
It also saves our applications from downtime.
What other advice do I have?
My experience with Adobe Experience Manager has been mind-blowing. It helps us a lot in handling our website across the globe from a single platform.
Adobe Experience Manager is the best DAMÂ or CMS solution. It handles all applications very efficiently, saves time in development, allows quick deployment, reduces manual efforts, and increases productivity in every organization.
Adobe Experience Manager is the best DAM solution. I would give this product a rating of 9 out of 10.
Centralized content has streamlined personalization and now supports faster global campaigns
What is our primary use case?
Adobe Experience Manager is my main headless CMS that helps with creating, managing, and publishing websites and landing pages in my organization.
A specific example of how I use Adobe Experience Manager for websites and landing pages is that it enables our marketers to update content without coding.
How has it helped my organization?
Adobe Experience Manager has positively impacted my organization by allowing us to reduce time to market and enhance personalization, which leads to higher conversion.
Through faster content creation and publishing, this improved our campaign launches. Personalized experiences boost engagement and revenue in my organization.
What is most valuable?
The best features Adobe Experience Manager offers are website and content management, digital asset management, and personalization and experience delivery.
The personalization and experience delivery features have helped my organization by enabling us to deliver personalized content across channels such as web, mobile, and applications.
Adobe Experience Manager increases operational efficiency through centralized assets and reduces time spent searching, editing, and managing files.
I also value the integration with Adobe Target and Adobe Analytics , which makes analysis of our markets very easy so that we can make data-driven decisions.
What needs improvement?
Adobe Experience Manager could be improved in that the cost is higher than expected.
Besides the cost, the complex setup is another area that could be improved with Adobe Experience Manager.
For how long have I used the solution?
I have been using Adobe Experience Manager for three years.
What do I think about the stability of the solution?
Adobe Experience Manager is very stable.
What do I think about the scalability of the solution?
Adobe Experience Manager's scalability is excellent, as it reduces infrastructure and maintenance costs.
How are customer service and support?
The customer support is great, and everything has been good so far.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I previously used Mailchimp as a different solution.
I switched from Mailchimp to Adobe Experience Manager because Adobe is a great platform.
How was the initial setup?
The licensing plus implementation and maintenance cost is very expensive, making it not suitable for small organizations, and the setup is very complex.
What was our ROI?
I have seen a return on investment through reduction in time to market, automation through AI, and the availability of very scalable solutions.
Which other solutions did I evaluate?
Before choosing Adobe Experience Manager, we did not evaluate other options.
What other advice do I have?
Adobe Experience Manager is one of the best enterprise-level content management and digital experience platforms available. My advice to others looking into using Adobe Experience Manager is that this platform will enable all marketers to improve their marketing strategies globally. I rate Adobe Experience Manager a nine out of ten.
Digital document work has become smoother and accurate, but interface still needs simplification
What is our primary use case?
My main use case for Adobe Experience Manager is to share papers with colleagues and to edit PDF files.
I use Adobe Experience Manager to share or edit documents with my colleagues because we work with lawyers and have to create documents, modify these documents, and assemble papers.
I use Adobe Experience Manager because it is the official app of our working environment, so I need to use it.
What is most valuable?
The best features Adobe Experience Manager offers are the capability to modify a document in all of its aspects.
When I say I can modify a document in all its aspects, I mean that signing a document with Adobe is very simple, and certifying the document is also straightforward since we work for the public administration.
Adobe Experience Manager has made document management smoother because many people use Adobe, making it simpler for me to modify and resend PDF documents.
Since I started using Adobe Experience Manager, I have noticed fewer errors.
What needs improvement?
I think Adobe Experience Manager can be improved by making it simpler to use.
I do not have anything specific in mind regarding needed improvements.
I chose seven because if the app were simpler, I could give a nine or a ten.
Adobe Experience Manager is not so simple to use, so others should have some experience with similar programs.
For how long have I used the solution?
I have been working in my current field for almost six years.
What do I think about the stability of the solution?
Adobe Experience Manager is stable in my experience.
How are customer service and support?
I have never needed to reach out for help with customer support.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
I have not used a different solution before Adobe Experience Manager.
How was the initial setup?
Adobe Experience Manager is deployed in my organization simply based on my boss telling us to use it.
What about the implementation team?
I do not know if my company has a business relationship with this vendor other than being a customer.
What was our ROI?
I have not seen a return on investment because I am a simple employee and do not have a return.
What's my experience with pricing, setup cost, and licensing?
I do not have much experience with pricing, setup cost, and licensing.
Which other solutions did I evaluate?
Before choosing Adobe Experience Manager, I did not evaluate other options.
What other advice do I have?
I do not have much experience with pricing, setup cost, and licensing.
I have been working in my current field for almost six years.
I find this interview too long and it should be shorter to make it more brief.
I gave Adobe Experience Manager a rating of seven out of ten.
Have faced challenges with setup and pricing but have found flexibility and support helpful
What is our primary use case?
Adobe Experience Manager is being used for website development and app PWA developments. It is also used in multiple other use cases related to creating internal web solutions and SaaS-based platforms.
DAM , Digital Asset Management , is used in hosting the entire asset collection including images, videos, and everything else. We also have a customized DAM where we upload all internal DBs related to inventories and other items. A few catalog systems are integrated, and the SKUs are typically dumped through the DAM.
Adobe Experience Manager itself is a content management system. Once you develop components, it becomes easy to change any content-related items frequently. It's very efficient in terms of getting changes done. You don't need deployment, and code changes are not required all the time.
What is most valuable?
The best feature is the experience fragment. If you want to replicate content across multiple websites with 1,000 or 20,000 pages, this feature helps accomplish it in a fraction of seconds. Additionally, there are schedulers and custom-made publishers which are handled through the system, and it's easy to integrate with multiple cloud-based platforms such as Akamai .
Regarding the component-based framework and content delivery across different platforms, we make a standard framework. Our design team members create a component library. We maintain the library as a storybook and keep it accessible to prevent creating multiple versions of the same component. We focus on reusability to save costs. If a component costs around 6 to 8 lakhs, we reduce it to approximately five, which can be replicated across multiple pages for cost savings.
Akamai has been implemented so we cannot hit the server directly. The website and pages are cached through Akamai. It hits the cache server first and serves through the cache server. When changes occur, the cache gets flushed, then replicates, and the customer receives the final copy of the page.
What needs improvement?
Adobe Experience Manager needs more optimization. The frequency of components where we have vitals of a page or an app needs to be optimized because these are heavy Java codes along with some AEM developments. The code language should be optimized or they should have some string functions or web plugins to create a lighter version rather than implementing large amounts of code lines. They should start implementing industry best practices which are not currently offered.
We perform our internal development for customization at our own pace. We have multiple frameworks that help us in various ways. We are advancing in terms of AI integration. We have already started our own POCs before Adobe implements these features.
For how long have I used the solution?
I have been working in my current field for 12 years.
How are customer service and support?
The response has been very quick. The resolution time depends on the type of ticket raised. For P1 tickets, the resolution time is approximately four hours. For P2 or P3 tickets, it takes around 8 to 10 hours TAT. The response time is quick, and they provide resolutions. If they don't have an immediate solution, they coordinate with other team members.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I have experience with Drupal and Magento , where the catalog system was used by Amazon, though they don't use it anymore. Magento is used by Flipkart and eBay. I also have experience with other custom-based solutions.
Drupal is a completely different company. While they also provide a content management system, Adobe Experience Manager is more premium, flexible, feature-oriented, and offers different templatization options where custom solutions can be built easily. Drupal has restrictions and requires a longer development process. Drupal developers are not easily available in the market. With Adobe Experience Manager, you can transition from a Java developer to an AEM developer, making resource allocation easier.
How was the initial setup?
The setup process is quite flexible, with complete support from Adobe. Setting up is straightforward, and while cost effectiveness might be lacking, finding developers and implementing custom solutions is easy. You can build whatever you want across Adobe Experience Manager due to its flexibility.
What's my experience with pricing, setup cost, and licensing?
The price is significantly high. It's a solution for enterprise organizations, not for small-medium organizations. Companies that are scalable and can maintain it for a longer period should consider it. These technology decisions require careful consideration because the cost can be significant. The enterprise solution is the best practice for an integrated market for Adobe Experience Manager to integrate and penetrate.
It is not cost-effective and can be expensive to implement.
What other advice do I have?
I have been working with Adobe Experience Manager and other technologies including SaaS-based developments, apps, and web within the last 12 months.
Adobe Experience Manager is primarily customized development, which we handle internally, occasionally seeking Adobe's assistance for specific products or solutions used for IAMÂ development purposes.
We run sanity suits daily across multiple platforms seeking segmentation, using custom tools and harvesting for testing purposes.
We implement content strategy through our internal portal. We have a matrix portal providing complete updates and a dashboard for tracking. We monitor the number of URLs being published, workflow progress, dispatcher status, and issue resolution frameworks. A monitoring framework has been implemented to oversee these aspects.
I rate Adobe Experience Manager a nine out of ten.
Utilize efficient project coordination and asset management through main industry tools while benefiting from metadata automation
What is our primary use case?
I am on the Digital Asset Management team and we coordinate projects through Workfront, tracking assets through Workfront and with Adobe Experience Manager .
My use cases involve migration within Digital Asset Management teams. At a healthcare company, the Digital Asset Management team retail, within marketing and an insurance company that was acquired by the company, their digital asset management team within the insurance company coordinated with us as they were also using Adobe Experience Manager . There was a migration of assets from their system to our DAM system. We had about a thousand customers, most of those internal creatives, but some of those are external vendors and photo studios. Vendors would submit assets in the inbox within Adobe Experience Manager, and then I would approve and publish, work on folder structure, naming conventions, metadata, and metadata fields and forms.
What is most valuable?
The search capability in Adobe Experience Manager is superior, as search capabilities are determined by the metadata. Adobe Experience Manager is the tool for metadata, and it also has metadata automation using AI.
There are some issues with AI in assigning metadata, for example, for stock photos. After some of the AI metadata is assigned, we have to go through and double check to make sure that the AI metadata is correct because sometimes it was not accurate.
The benefits I see from using Adobe Experience Manager are that it's an alternative for a digital asset management system. Adobe Experience Manager tends to be the standard, one of the major options for a DAM tool, and in that way, it's beneficial because it's a mainstream product in the industry.
What needs improvement?
Improvements could be made, though it's difficult to pinpoint because Adobe Experience Manager has been part of my world for the past several years. Many people complain about the price as it's one of the most expensive tools.
I think it might be worth the money for large companies, and I think large companies are going in that direction, but for smaller companies, it would probably not be worth the money.
For how long have I used the solution?
I have been using Workfront for about a year.
What do I think about the stability of the solution?
Regarding stability, there are sometimes bugs, and currently at a beauty products corporation, it seems to be better in general.
What do I think about the scalability of the solution?
The scalability of Adobe Experience Manager is pretty good because we have so many engineers that are knowledgeable about and have experience in altering the Adobe Experience Manager system.
How are customer service and support?
My company has a partnership with Adobe. There are Adobe engineers, sales representatives, and engineers assigned to Sephora North America.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
It's been years since I used a different solution. When I worked with a manufacturer, I used Extensis.
What other advice do I have?
My company has a partnership with Adobe with engineers and sales representatives assigned to a beauty products corporation.
I would recommend it to large companies with a big budget, and I would recommend it to digital asset managers with experience in Adobe Experience Manager because it would be good for their career.
On a scale of one to ten, I would rate Adobe Experience Manager an eight.