HCLTech ADvantage Pega Experience Amplifier packaged service offering provides an end-to-end framework to build and deliver meaningful and contextual experiences for marketers across different digital touch points - resulting in brand marketing, prospect conversion, and retention. The solution - powered by the Pega Infinity platform, Pega Customer Decision Hub, Adobe Experience Cloud, and Adobe Experience Platform - provides enterprises with the ability to build data-driven experiences and AI-led conversations as well as deliver contextualized one-to-one customer engagement.

It enables scalable digital solutions for shaping tomorrow's customer experiences, hyper-personalization, and experiences that touch lives. The key highlight of the solution is the ability to complement the various Adobe components (analytics, targeting, AEM, campaign, etc.) with the Pega Infinity platform and always-on brain of Pega Customer Decision Hub - all to unlock the value of data and amplify the experience.

Why HCLTech ADvantage Pega Experience Amplifier? Enterprises embarking on developing digital marketing capabilities spend a considerable amount of time implementing solutions and identifying the right potential of data to enable next best action, next best offer, cross-sell/upsell, revenue recovery, and know-your-customer driven marketing/proactive outreach. Relevant customer communications are typically crafted through content, data, and process.