RSV Diagnostic Testing Market Outlook & Growth Drivers 2030

The global Respiratory Syncytial Virus (RSV) Diagnostic Testing Market is expected to reach USD 3.05 billion by the end of 2025 and grow to USD 4.80 billion by 2030, registering a compound annual growth rate (CAGR) of 6.49%. A major factor propelling the growth of this market is the growing awareness of the widespread impact of RSV infection across all age groups. Historically viewed as a pediatric concern, especially among infants under two, where it remains a leading cause of hospitalizations due to acute respiratory tract infections, RSV is now increasingly recognized for its substantial health burden on older adults as well.

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The market is also being driven by the development and growing adoption of advanced, more sensitive diagnostic tools. Traditional techniques such as cell culture are steadily being replaced by molecular diagnostic methods, particularly reverse transcription polymerase chain reaction (RT-PCR), which offer superior sensitivity and faster results.

Another notable trend shaping the industry is the shift toward multiplex PCR assays that can simultaneously detect RSV alongside other respiratory pathogens. While these multiplex systems come with challenges regarding sensitivity and specificity, innovations like target-enriched multiplexing amplification are being explored to enhance their performance and reliability.

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Opportunities in the RSV diagnostic testing market are further bolstered by the recent introduction and approval of preventive interventions. These include monoclonal antibodies like nirsevimab for infants and vaccines such as Arexvy and Abrysvo for older adults. The expanded use of these vaccines in at-risk younger adult populations is expected to drive market growth even further.

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Geographically, the market displays varied dynamics. North America stands out as a mature market due to the presence of major industry players and a strong regulatory framework. The U.S. FDA Emergency Use Authorization for combination tests and the launch of advanced multiplex assays highlight the region and its focus on cutting-edge diagnostics. Europe presents a complex but evolving landscape. Ongoing research into the RSV burden, especially among elderly populations, and the rollout of vaccination programs underline the region in its proactive approach. Countries like Denmark, Finland, the Netherlands, and Spain (Valencia) are conducting cost-effectiveness analyses to better evaluate intervention strategies.

Asia-Pacific, led by nations such as India and South Korea, is witnessing rising awareness of RSV in public health significance. India in its regulatory approval for preventive therapies like Palivizumab and the development of globally applicable diagnostic solutions underscore the region and its growing role. Similarly, South Korean introduction of RSV preventive antibodies marks notable progress. Rest of the World (RoW) markets show varying levels of diagnostic infrastructure and surveillance. While global health authorities such as the WHO continue to emphasize RSV and its worldwide burden, localized advancements are limited. Nevertheless, the global relevance of diagnostics developed in Asia-Pacific suggests growing opportunities in these regions.

Key players in the RSV diagnostic testing industry are increasingly focused on enhancing test speed, accuracy, and diagnostic range. These strategic advancements are aimed at gaining a competitive advantage and capturing a greater market share amid rising global demand.

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