Amazon Marketing Cloud (AMC) offers brands a breakthrough clean room solution they can use to enhance targeting and personalization in a private, secure environment for customer data. Actionable insights are key to harnessing this rich data and turning it into tangible business outcomes.

To harness AMC's power, Slalom has created the GenAI Advisor & Smart Dashboard that provides brand marketers and agencies with a user-friendly reporting and analytics environment for Amazon Ads campaigns. The dashboard is powered by a unique GenAI advisor who can answer questions, provide real-time recommendations to help media professionals run effective campaigns and boost Return on Ad Spend (RoAS), and even spin up new dashboards on the fly.