Create, animate & innovate with Luma's AI. Use text, images, or video to generate realistic motion content with Ray3 and Dream Machine for next-gen storytelling.
Luma's mission is to build multimodal general intelligence that can generate, understand, and operate in the physical world. We are building powerful and collaborative products for creatives working on video across media, entertainment, marketing, e-commerce, gaming, and advertising industries. These products are built in concert with Luma's intelligent multimodal video, audio, and reasoning models, making rich and controllable world building accessible.
Highlights
Ray3 is a large-scale video generative model capable of creating realistic visuals with coherent motion.
Create visually stunning results from any image in seconds with Image to Video functionality.
Precise frame-by-frame control for seamless transitions and long-form video durations.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing offers one pricing option: the Dream Machine (Units) plan, billed monthly under a contract. You pay a flat monthly rate for access to the generative video SaaS platform. Since there is a single dimension, pricing does not scale across tiers or instance sizes. You commit to the platform and gain access to text-to-video, image-to-video, and related creative generation capabilities in one workspace.
Top-of-mind questions for buyers
What does one unit cover under the Dream Machine plan?
A unit gives you access to the generative video SaaS platform for a monthly period. It covers text-to-video, image-to-video, and video-to-video generation in one workspace, plus related image and audio creation. Generation activity draws on platform credits that fund each video, image, or audio output.
What drives usage cost within the platform once I have the plan?
Generation consumes credits, and the credit cost varies by output type. Video generation is priced per second or per clip length. Image generation is priced per image. Audio generation is priced per minute or per 1,000 characters. Higher-quality outputs like HDR consume more credits than standard output.
How does credit cost change for higher-quality video output?
Standard (SDR) output uses the base credit rate. HDR output costs about twice the SDR rate. HDR plus EXR export costs about three times the SDR rate. Longer clips also cost more, since video is billed by duration in seconds. Choosing higher quality or longer length raises credit consumption per generation.
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SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
For support, please contact us via our support page at https://lumalabs.ai/learning-hub/contact-us. We offer assistance through our Learning Hub, Discord community, and email inquiry.
AWS infrastructure support
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DreamFactory is a secure, self-hosted enterprise data access platform that provides governed API access to any data source. It enables seamless connectivity between enterprise applications and on-premise LLMs, with built-in role-based access control and identity passthrough for enhanced security and compliance.
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