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Neustar Customer Identity File

Provided By: Neustar

Neustar Customer Identity File

Provided By: Neustar

Build Better Customer Profiles for the Best Outcomes

Product offers

The following offers are available for this product. Choose an offer to view the pricing and access duration options for the offer. Select an offer and continue to subscribe. Your subscription begins on the date that your request is approved by the provider. Additional taxes or fees might apply.

Public offer

Payment schedule: Upfront payment | Offer auto-renewal: Supported
$0 for 12 months

Overview

Overview

Neustar’s Customer Identity File gives you access to the most accurate and complete name, address, phone and email data available. The data is compiled, verified, and enhanced with hundreds of demographic, behavioral, financial, property, segmentation and geographic attributes.

Our industry-leading identity graph, OneID, links fragmented consumer data to a persistent ID using the richest set of both historical and up-to-date customer attributes and identifiers for over 260 million people and their addresses, email addresses and phone numbers. With our authoritative data, you can enhance and maintain a complete, privacy-ensured view of your customers to power personalized customer experiences while eliminating data loss from platform migrations, acquisition, and disparate data sets.

Note: This is an anonymized data set containing fictitious data to show what is available when you license the Customer Identity File. Please contact Neustar for pricing and access to the full Customer Identity File which will be provided via a private offer.


Use Cases

  • Uncover greater insights with a complete consumer profile of all US households.
  • Complete or create customer databases with rich profiles.
  • Analyze your market and build intelligence to identify opportunities for new markets, regions, locations, or products— even for unknown prospects.
  • Enable cross-channel personalization efforts with customer identity data enriched with demographic, psychographic, and behavioral attributes.

Usage Examples

Create a direct mail and email prospecting list containing women with liquid assets over $250,000

Use Gender and Net Asset Value attributes from the Customer Identity File to identify high net worth targets for direct mail and email prospecting.

select LASTNAME, FIRSTNAME, STREET_NUMBER, PRE_DIR, STREET_NAME, STREET_TYPE, POST_DIR, SECONDARY_TYPE, SECONDARY_NUMBER, ZIP, ZIP4, EMAIL from CIF_INDIVIDUAL where GENDER = 'F' AND NAV in ('F', 'G', 'H', 'I', 'J')

Create a direct mail list for customers on my email list

Add direct mail as a channel for customers who have only provided email address.

Select CIF_INDIVIDUAL.FIRSTNAME, CIF_INDIVIDUAL.LASTNAME, CIF_INDIVIDUAL.STREET_NUMBER, CIF_INDIVIDUAL.PRE_DIR, CIF_INDIVIDUAL.STREET_NAME, CIF_INDIVIDUAL.STREET_TYPE, CIF_INDIVIDUAL.POST_DIR, CIF_INDIVIDUAL.SECONDARY_TYPE, CIF_INDIVIDUAL.SECONDARY_NUMBER, CIF_INDIVIDUAL.CITY, CIF_INDIVIDUAL.STATE, CIF_INDIVIDUAL.ZIP from CIF_INDIVIDUAL inner join on CIF_INDIVIDUAL.EMAIL = .EMAIL where CIF_INDIVIDUAL.DO_NOT_MAIL = 'N'

How many people age 25 to 35 moved to Reston Virginia in February 2021?

Use age, city, state, and move date fields to quickly estimate addressable new mover population for Reston Virginia for a target demographic.

select count(CLUSTERID) from CIF_INDIVIDUAL where (AGE between 25 and 35) and CITY = 'Reston' and STATE = 'VA' and NEW_MOVER_MONTH = '202102'


Metadata

Geographic coverageUnited States
Time period coverageCurrent snapshot
Data Set FormatTable
Key FieldsIndividual ID, Household ID, Name, Address, Phone, Email, Demographics, Segmentation, Behaviors, Geolocation
Data ChannelsAddress, Phone, and Email
Number of Individuals267 million

Dataset Specification

The dataset is updated monthly on approximately the 15th of each month. Custom data cuts are available if desired.


Pricing Information

Inquire for custom pricing.


Regulatory and Compliance Information

Neustar’s commitment to privacy and security provides consistent, coherent governance and compliance as well as democratized data and identity. It enables faster time to market and efficient use of resources. With Neustar, you can have confidence in data that complies with CCPA, GDPR, and future regulations.


Contact

Contact Neustar today for a CRM tune-up and get the marketing results you need. To learn more, email solutions@team.neustar, call +1-855-898-0036, or visit home.neustar/customer-intelligence .


About Neustar

As a company built on the foundation of Privacy by Design, for more than 20 years Neustar’s unique capabilities have made us the leader in the field of responsible identity resolution. Neustar enables trusted connections between companies and people at the moments that matter most, with world-class and industry-leading solutions in Marketing, Risk, Communications, and Security services.

Visit our website  for more information.

Provided By
Fulfillment Method
AWS Data Exchange

Data sets (1)

You will receive access to the following data sets

Revision access rules
All historical revisions | All future revisions
Name
Type
Data dictionary
AWS Region
Customer Identity File (CIF)
Not included
US East (Ohio)

Usage information

By subscribing to this product, you agree that your use of this product is subject to the provider's offer terms including pricing information and Data Subscription Agreement . Your use of AWS services remains subject to the AWS Customer Agreement  or other agreement with AWS governing your use of such services.

Support information

Support contact email address
Refund policy
Refunds are not offered for this product.
General AWS Data Exchange support