Neustar Customer Identity File

Neustar’s Customer Identity File gives you access to the most accurate and complete name, address, phone and email data available. The data is compiled, verified, and enhanced with hundreds of demographic, behavioral, financial, property, segmentation and geographic attributes.

Our industry-leading identity graph, OneID, links fragmented consumer data to a persistent ID using the richest set of both historical and up-to-date customer attributes and identifiers for over 260 million people and their addresses, email addresses and phone numbers. With our authoritative data, you can enhance and maintain a complete, privacy-ensured view of your customers to power personalized customer experiences while eliminating data loss from platform migrations, acquisition, and disparate data sets.

Note: This is an anonymized data set containing fictitious data to show what is available when you license the Customer Identity File. Please contact Neustar for pricing and access to the full Customer Identity File which will be provided via a private offer.

• Uncover greater insights with a complete consumer profile of all US households.
• Complete or create customer databases with rich profiles.
• Analyze your market and build intelligence to identify opportunities for new markets, regions, locations, or products— even for unknown prospects.
• Enable cross-channel personalization efforts with customer identity data enriched with demographic, psychographic, and behavioral attributes.

Create a direct mail and email prospecting list containing women with liquid assets over $250,000

Use Gender and Net Asset Value attributes from the Customer Identity File to identify high net worth targets for direct mail and email prospecting.

select LASTNAME, FIRSTNAME, STREET_NUMBER, PRE_DIR, STREET_NAME, STREET_TYPE, POST_DIR, SECONDARY_TYPE, SECONDARY_NUMBER, ZIP, ZIP4, EMAIL from CIF_INDIVIDUAL where GENDER = 'F' AND NAV in ('F', 'G', 'H', 'I', 'J')

Create a direct mail list for customers on my email list

Add direct mail as a channel for customers who have only provided email address.

Select CIF_INDIVIDUAL.FIRSTNAME, CIF_INDIVIDUAL.LASTNAME, CIF_INDIVIDUAL.STREET_NUMBER, CIF_INDIVIDUAL.PRE_DIR, CIF_INDIVIDUAL.STREET_NAME, CIF_INDIVIDUAL.STREET_TYPE, CIF_INDIVIDUAL.POST_DIR, CIF_INDIVIDUAL.SECONDARY_TYPE, CIF_INDIVIDUAL.SECONDARY_NUMBER, CIF_INDIVIDUAL.CITY, CIF_INDIVIDUAL.STATE, CIF_INDIVIDUAL.ZIP from CIF_INDIVIDUAL inner join on CIF_INDIVIDUAL.EMAIL = .EMAIL where CIF_INDIVIDUAL.DO_NOT_MAIL = 'N'

How many people age 25 to 35 moved to Reston Virginia in February 2021?

Use age, city, state, and move date fields to quickly estimate addressable new mover population for Reston Virginia for a target demographic.

select count(CLUSTERID) from CIF_INDIVIDUAL where (AGE between 25 and 35) and CITY = 'Reston' and STATE = 'VA' and NEW_MOVER_MONTH = '202102'

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----|----- Geographic coverage | United States Time period coverage | Current snapshot Data Set Format | Table Key Fields | Individual ID, Household ID, Name, Address, Phone, Email, Demographics, Segmentation, Behaviors, Geolocation Data Channels | Address, Phone, and Email Number of Individuals | 267 million

The dataset is updated monthly on approximately the 15th of each month. Custom data cuts are available if desired.

Inquire for custom pricing.

Neustar’s commitment to privacy and security provides consistent, coherent governance and compliance as well as democratized data and identity. It enables faster time to market and efficient use of resources. With Neustar, you can have confidence in data that complies with CCPA, GDPR, and future regulations.

Contact Neustar today for a CRM tune-up and get the marketing results you need. To learn more, email solutions@team.neustar , call +1-855-898-0036, or visit **[home.neustar/customer-intelligence] (https://www.home.neustar/customer-intelligence)** .

As a company built on the foundation of Privacy by Design, for more than 20 years Neustar’s unique capabilities have made us the leader in the field of responsible identity resolution. Neustar enables trusted connections between companies and people at the moments that matter most, with world-class and industry-leading solutions in Marketing, Risk, Communications, and Security services.

Visit our **[website] (https://www.home.neustar/customer-intelligence)**  for more information.