Overview
Datasets Leveraged:
Point of Interest (POI): Single, unified dataset covering millions of global business locations across 250+ countries and territories Foot Traffic & Mobility: Privacy-safe, aggregated insights into real-world movement and visitation patterns Brands: Standardized brand and chain data covering 15,000+ global brands Trade Areas: Behavior-based maps that show where visitors actually come from, based on real movement data Polygons: Detailed location boundaries that help to better understand space, layout, and on-site activity
Key Capabilities of the Platform:
Interactive Global Map: Navigate markets and sales territories visually to compare performance across places, regions, competitors, and categories. Actionable Market Intelligence: Analyze visit patterns, trade areas, category performance, market momentum, and competitive benchmarks to understand where and why markets are shifting. Robust Reporting & Integration: Generate reports, collaborate across teams, and integrate insights into enterprise systems using a uniform, globally consistent schema. AI-Powered Querying: Use a conversational interface to explore your data and quickly find answers about locations, markets, and customer behavior, making analysis faster and easier without manual workflows. Shareable Exports: Download data sheets and distribute insights directly across teams and workflows.
Data Built for Scale and Consistency:
Dataplor provides a globally standardized, continuously updated foundation for organizations that need to understand how businesses perform in the real world—at scale and with precision.
Global Business Profiles: Verified business records with official names, brand affiliations, ownership details, industry classifications, and unique location IDs. Business Classification & Context: Detailed business categorization by industry, product type, brand, operational status, and parent company relationships. Location Precision: Accurate address data, geographic coordinates, H3 indexing, and polygon boundaries for precise spatial analysis. Operational Intelligence: Business hours, verified openings and closures, and historical status tracking to monitor location changes over time. Foot Traffic & Visitation Metrics: Weekly aggregated visit counts, dwell-time metrics, popularity indices, sentiment indicators, and proprietary performance signals derived from privacy-compliant mobility data. Data Quality & Validation: Continuous quality checks powered by machine learning, human review, and continuous accuracy monitoring.
Use Cases:
We help organizations understand where businesses are, how they operate, and when people interact with them across every market.
Market Entry & Expansion Strategy: Identify underserved regions, evaluate competitive density, and prioritize high-growth territories. Investment & Portfolio Intelligence: Track brand momentum, foot traffic trends, and geographic expansion patterns to support diligence and performance monitoring. Retail & Real Estate Site Selection: Evaluate trade areas, benchmark co-tenancy performance, and optimize new location placement. Competitive Landscape Analysis: Understand where competitors are growing, consolidating, or shifting strategy at a global scale. Economic & Infrastructure Monitoring: Assess business density, industry concentration, and regional economic activity trends. Executive-Level Decision: Support Provide leadership teams with clear, visual insights into global commercial dynamics for faster, more confident decision-making.
Highlights
- Interactive Global Map: Navigate markets and sales territories visually to compare performance across places, regions, competitors, and categories.
- AI-Powered Querying: Use a conversational interface to explore your data and quickly find answers about locations, markets, and customer behavior, making analysis faster and easier without manual workflows.
- Robust Reporting & Integration: Generate reports, collaborate across teams, and integrate insights into enterprise systems using a uniform, globally consistent schema.
Details
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
dataplor POI & Foot Traffic Sample (US) — 170 records | All historical revisions | All future revisions | Not included | Not included |