Sold by: TEKsystems Global ServicesÂ
Transform sensitive customer data into privacy-compliant insights. Enable secure analytics for personalization and inventory optimization while protecting shopper privacy through advanced anonymization on AWS.
Overview
Retail organizations collect vast amounts of customer data across digital channels, point-of-sale systems and loyalty programs. TGS’ data anonymization solution enables retailers to unlock the value of this data while ensuring CCPA and GDPR compliance—protecting customer privacy without sacrificing insights needed for competitive advantage.
Benefits
- Privacy-First Analytics: Maintain customer trust while leveraging behavioral data for personalization and targeted marketing.
- Regulatory Confidence: Ensure compliance with CCPA, GDPR and emerging privacy regulations through automated PII detection.
- Cross-Channel Insights: Safely aggregate data from online, mobile and in-store channels for unified customer analytics.
Solution Details
Our implementation leverages AWS AI services to automatically identify and anonymize sensitive customer information across your data ecosystem. The solution integrates with existing retail systems while building automated anonymization pipelines using Amazon S3, AWS Lambda and Amazon Bedrock. We implement masking, pseudonymization and aggregation techniques tailored to preserve retail analytics utility while ensuring individual privacy protection.
Outcomes
Retailers implementing our anonymization solution typically achieve up to 80% reduction in manual privacy compliance effort while maintaining full analytical capabilities. Organizations report faster time-to-insight for marketing campaigns and improved customer trust through transparent privacy practices.
Why TEKsystems Global Services
As an AWS Premier Tier Services Partner with Security and Data & Analytics competencies, we bring deep retail expertise and proven frameworks aligned to regulatory requirements. Our approach ensures your data anonymization strategy supports both compliance mandates and business innovation.
Request a consultation through AWS Marketplace to get started.
Highlights
- Up to 80% reduction in privacy compliance effort while preserving analytics value
- Automated PII detection across point-of-sale, e-commerce and loyalty data
- CCPA and GDPR compliance with maintained marketing campaign effectiveness
Details
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Delivery method
Deployed on AWS
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Pricing
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