MASS Analytics Managed MMM Consultancy - Marketing Mix Modeling

This professional services offering is delivered in relation to MassTer Mind - Marketing Mix Modeling and Budget Optimization, MASS Analytics' software listed on AWS Marketplace. The consultancy helps customers deploy, adopt, and get maximum value from MassTer Mind across the full MMM lifecycle.

MASS Analytics provides a managed, end-to-end Marketing Mix Modeling (MMM) consultancy that goes well beyond software. We work side by side with your team across the full MMM lifecycle so you can collect and understand your data, apply the right statistical techniques, and turn results into budget, ROI, and market-share decisions - while building the internal capability to sustain MMM over time.

Our service spans three phases. Pre-modeling covers data checking and validation, advice on the right project setup for your data and business goals, hands-on data preparation and automation, an end-to-end pilot model to demonstrate methodology, and guidance on variable transformations that mimic real consumer behavior (carryover, saturation, diminishing returns, and more). Modeling covers advisory on techniques, auto-modeler and constraint-setting support, technical model audits for robustness and statistical accuracy, and model validation through real-time advisory calls. Post-modeling covers custom results workbooks, automated chart and presentation preparation, support presenting results to non-technical stakeholders, optimization guidance, and industry benchmarks to translate insights into action.

Engagements are available as Standard or Flexible packages so you can tap into our expertise at the points where you need it most. The service pairs naturally with the MassTer Mind MMM software and the broader MASS Analytics platform for organizations pursuing in-housing.