Ortto

What do you like best about the product?

I like using Ortto because it allows me to segment data by demographic, behavioral, or budget aspects, making it easier to know what actions to apply in each customer category. This is particularly useful for optimizing our marketing campaigns and attracting new prospects. Additionally, I really appreciate how it allows adding detailed information about each customer and creating invaluable summaries based on their status. I also value Ortto's analytics, which are quite easy to interpret, saving me time in analyzing results.

What do you dislike about the product?

Sometimes I feel that the Ortto portal is mainly intended for companies with several years of experience, which can make it a bit complicated to use for companies like mine that, although we have many years of operation, are just now applying these types of systems and the adaptation is a bit slow. Additionally, the initial setup was complicated since we had never used systems like these and did not have the proper training, which took us weeks to be able to use it correctly.

What problems is the product solving and how is that benefiting you?

I use Ortto to create marketing campaigns, segment data, and easily analyze results, which helps me attract new prospects and save time when studying analytics.

What do you like best about the product?

It helps us build customers profiles from multiple channels into a central place with ease.
It has seamless integration capabilities with other tools such as Zapier, Shopify and Salesforce hence it acts as an all-in-one tool thus leads to great workflow.

What do you dislike about the product?

I have no dislikes with this tool. It has been seamless in all its functions.

What problems is the product solving and how is that benefiting you?

It reduces time wastage as it brings customers data in one place which makes it easy and fast to retrieve and for better insight. This also improves retention of customers engagements.

What do you like best about the product?

It support multiple channels for messaging which ensures all clients are reached with ease. This makes it a perfect tool for campaigns and marketing.
It has great integration capabilities with tools like Shopify and Hubstop seamlessly which promotes a well streamlined workflow.

What do you dislike about the product?

This tool has been exceptional for us. I have no dislikes.

What problems is the product solving and how is that benefiting you?

It helps break barriers of communication occasioned by a wide spread of customers data in different locations as it creates a unified place for customers data.This also helps understand customers interaction journey.

What do you like best about the product?

Ortto is impressive in consolidation of marketing automation platforms and customer data, which includes unified customer profiles
The program offers visual journey of our customers, which helps us in customer analytics
Ortto is versatile in facilitating campaigns and ensuring SMS, emails and notifications are well pushed
The lead scoring is also a significant feature that Ortto provides and this ensures we have a targeted outreach

What do you dislike about the product?

Ortto is not basic in setting up and exploring its full potential, and this calls for multiple orientations and training
The program misses on some integrations, for instance, we lack major eCommerce integrations

What problems is the product solving and how is that benefiting you?

Ortto fetch accurate customer data from emails, CRM, websites and POS and this assist us unify client’s data
The program automatically triggers or supports marketing, through advanced campaigns and social networking
The program focuses on vibrant outreach that involves accurate targeting, and this is from powerful demographic segmentations or behavioral analysis
We fully engage our clients across different space like web, SMS or emails

What do you like best about the product?

I've been using Ortto for email marketing for over a year now and highly rate the tool. The user interface is clean and intuitive - it's easy to find what you're looking for and navigate between the different features. The journey builder is sophisticated in its capabilities yet easy to use. The customer support is excellent - quick to respond and very helpful. The team always follow up with updates on any outstanding issues or questions. We've also received performance tips from the wider Ortto team with regular reports to help us stay on top of performance and identify any issues.

Compared to the previous email marketing tool our company was using, I've been able to create much more complex automations that have increased engagement and give me a clearer view on how our campaigns are performing.

At time of writing this review, the landing page builder has just been released and that's a huge bonus. I've been using Typeform, which came at an additional cost, so having a solution in Ortto will be a cost saving. The available integrations, including Typeform, Salesforce and Meta, is one of the reasons our company chose this software. Implementing these integrations hasn't always been smooth, but that seems to be an issue with the capabilities and reliability of those tools, rather than Ortto.

So overall, I'm a huge fan and would recommend the software to others.

What do you dislike about the product?

Honestly, I can't think of anything. Even when things haven't worked how I thought they would or if there have been bugs, the team have always been so responsive and actioned fixes as quickly as possible that it's hard to find fault.

What problems is the product solving and how is that benefiting you?

Ortto solves the problem of managing customer communication at scale when you also need to rely on personalisation for more effective messaging. It's benefitting us by enabling us to do that while pulling in data from different sources.