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Ortto

Ortto

Reviews from AWS customer

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582 reviews
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External reviews are not included in the AWS star rating for the product.


    Gomez R.

Seamless All-in-One Tool for Effortless Customer Profiling

  • November 21, 2025
  • Review provided by G2

What do you like best about the product?
It helps us build customers profiles from multiple channels into a central place with ease.
It has seamless integration capabilities with other tools such as Zapier, Shopify and Salesforce hence it acts as an all-in-one tool thus leads to great workflow.
What do you dislike about the product?
I have no dislikes with this tool. It has been seamless in all its functions.
What problems is the product solving and how is that benefiting you?
It reduces time wastage as it brings customers data in one place which makes it easy and fast to retrieve and for better insight. This also improves retention of customers engagements.


    Krutika V.

Perfect Tool for Multi-Channel Campaigns and Seamless Integrations

  • November 18, 2025
  • Review provided by G2

What do you like best about the product?
It support multiple channels for messaging which ensures all clients are reached with ease. This makes it a perfect tool for campaigns and marketing.
It has great integration capabilities with tools like Shopify and Hubstop seamlessly which promotes a well streamlined workflow.
What do you dislike about the product?
This tool has been exceptional for us. I have no dislikes.
What problems is the product solving and how is that benefiting you?
It helps break barriers of communication occasioned by a wide spread of customers data in different locations as it creates a unified place for customers data.This also helps understand customers interaction journey.


    Ifeoma E.

Powerful Marketing Automation, But Setup and Integrations Need Improvement

  • October 22, 2025
  • Review provided by G2

What do you like best about the product?
Ortto is impressive in consolidation of marketing automation platforms and customer data, which includes unified customer profiles
The program offers visual journey of our customers, which helps us in customer analytics
Ortto is versatile in facilitating campaigns and ensuring SMS, emails and notifications are well pushed
The lead scoring is also a significant feature that Ortto provides and this ensures we have a targeted outreach
What do you dislike about the product?
Ortto is not basic in setting up and exploring its full potential, and this calls for multiple orientations and training
The program misses on some integrations, for instance, we lack major eCommerce integrations
What problems is the product solving and how is that benefiting you?
Ortto fetch accurate customer data from emails, CRM, websites and POS and this assist us unify client’s data
The program automatically triggers or supports marketing, through advanced campaigns and social networking
The program focuses on vibrant outreach that involves accurate targeting, and this is from powerful demographic segmentations or behavioral analysis
We fully engage our clients across different space like web, SMS or emails


    Hollie Y.

Ortto: Intuitive Email Marketing with Powerful Automation and Excellent Support

  • October 17, 2025
  • Review provided by G2

What do you like best about the product?
I've been using Ortto for email marketing for over a year now and highly rate the tool. The user interface is clean and intuitive - it's easy to find what you're looking for and navigate between the different features. The journey builder is sophisticated in its capabilities yet easy to use. The customer support is excellent - quick to respond and very helpful. The team always follow up with updates on any outstanding issues or questions. We've also received performance tips from the wider Ortto team with regular reports to help us stay on top of performance and identify any issues.

Compared to the previous email marketing tool our company was using, I've been able to create much more complex automations that have increased engagement and give me a clearer view on how our campaigns are performing.

At time of writing this review, the landing page builder has just been released and that's a huge bonus. I've been using Typeform, which came at an additional cost, so having a solution in Ortto will be a cost saving. The available integrations, including Typeform, Salesforce and Meta, is one of the reasons our company chose this software. Implementing these integrations hasn't always been smooth, but that seems to be an issue with the capabilities and reliability of those tools, rather than Ortto.

So overall, I'm a huge fan and would recommend the software to others.
What do you dislike about the product?
Honestly, I can't think of anything. Even when things haven't worked how I thought they would or if there have been bugs, the team have always been so responsive and actioned fixes as quickly as possible that it's hard to find fault.
What problems is the product solving and how is that benefiting you?
Ortto solves the problem of managing customer communication at scale when you also need to rely on personalisation for more effective messaging. It's benefitting us by enabling us to do that while pulling in data from different sources.


    Cameron W.

Powerful Yet Intuitive System

  • October 16, 2025
  • Review provided by G2

What do you like best about the product?
It's a perfect combination of a system that is extremely powerful but also very intuitive and easy to use.

It works extremely well with Salesforce.

The support team is very knowledgeable, responsive and proactive in helping to solve any questions or issues we have.

The support during implementation was fantastic.
What do you dislike about the product?
Honestly there is nothing I dislike. There are some features I'm keen to see added like conversational messaging, but that's about it.
What problems is the product solving and how is that benefiting you?
Ortto has allowed us to bring all our data into one system and link salesforce with our website and event forms so that we have a clear view over supporter engagement and flows. The integrations and API has allowed us to basically achieve everything we need.


    Dr.S M.

Seamless Automation and Insightful Analytics in One Platform

  • October 10, 2025
  • Review provided by G2

What do you like best about the product?
Ortto provides an excellent combination of marketing automation, customer journey mapping, and analytics in a single platform. Its visual campaign builder and intuitive interface make it easy to design workflows, segment audiences, and track performance in real time.

The best part about Ortto is its ability to integrate data from multiple sources and present it through clear, actionable dashboards. It gives a complete view of customer behavior, helping us make data-driven marketing decisions with confidence.
What do you dislike about the product?
While Ortto is powerful, it can take some time to explore all its features and understand the full potential. A few advanced settings could be made more intuitive for first-time users.
What problems is the product solving and how is that benefiting you?
Ortto helps us automate customer communication, manage email campaigns, and track user engagement in one place. This has reduced manual effort, improved lead nurturing, and increased overall marketing efficiency.


    Marketing and Advertising

easy to use

  • October 08, 2025
  • Review provided by G2

What do you like best about the product?
lots of options to tag clients, good ui.
What do you dislike about the product?
can be hard to find specific users in the data base
What problems is the product solving and how is that benefiting you?
client organization and tagging


    Robin W.

Great Product, But Not Ideal for Smaller Businesses

  • October 01, 2025
  • Review provided by G2

What do you like best about the product?
I enjoyed the 'Visual Journey' aspect of the product as well as the way it offers multiple avenues to reach patients— text, in-app, and email!
What do you dislike about the product?
The price point isn't ideal for a business our size.
What problems is the product solving and how is that benefiting you?
The variety of ways that are offered to reach our patients is very beneficial. It's a nicely customizable product to tailor to certain patient demographics/behaviors. It's helped when promoting whitening specials or Invisalign events.


    Bernardo V.

The new autopilot now combines customer data, automation, and reporting in1 interface.

  • October 01, 2025
  • Review provided by G2

What do you like best about the product?
The visual journey builder makes automation feel intuitive and accessible. Advanced segmentation options allow for targeting based on both user behavior and demographic data. With support for multiple channels, including email, SMS, and in-app messaging, communication can be managed seamlessly. Real-time analytics and customizable reporting provide valuable insights, and integration with Salesforce adds to its versatility.
What do you dislike about the product?
The pricing feels quite steep, and there are some limitations when it comes to reporting. Additionally, the support could be improved, as it is not the best.
What problems is the product solving and how is that benefiting you?
Automating campaigns in editorial sites and small brands that we want to keep apart of our big portfolio


    Cristian C.

Great customer data and marketing automation platform

  • October 01, 2025
  • Review provided by G2

What do you like best about the product?
Ortto combines customer data management, email marketing, and automation in a single platform. I like how easy it is to build customer journeys and segment audiences based on behavior and demographics. The dashboards are very clear, making it simple to track conversions, engagement, and campaign success.
What do you dislike about the product?
The learning curve can be steep at first, especially when setting up more advanced automations. Also, while integrations are strong, a few more native options with niche tools would make it even better.
What problems is the product solving and how is that benefiting you?
Ortto helps centralize customer data and connect it directly to marketing automation. This solves the problem of fragmented systems and makes it easier to understand customer behavior, personalize communication, and improve retention. It has helped me save time on manual tasks while boosting overall campaign performance.