This post-pandemic Propensity Model determines the probability that a US adult uses Video Conferencing for School. Lift over Random 2.78. This post-pandemic Propensity model is one of a series of consumer classification models based on data from over 17,000 US adults surveyed in 2021 from Prosper's US Media Behaviors & Influence study. Survey data was collected 9 months after the National Covid-19 Coronavirus Emergency was declared, capturing consumer behavior changes and preferences. The survey is anonymous. Zero PII. CCPA and HIPAA Compliant.
Highlights
Enhances digital and offline targeting by identifying an individual’s probability to engage in a specific behavior. Model is based on data from over 17,000 US adults surveyed in 2021 from Prosper's US Media Behaviors & Influence study.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
This product bills by usage. Five dimensions charge by host hours for batch inference, each tied to a specific instance size. You pick the instance type that fits your workload, from the smaller ml.m4.xlarge up through ml.m5.24xlarge. Larger instances offer more compute per hour. You pay only for the hours you run. A sixth dimension charges by request count under inference.count.m.i.c Inference Pricing. This lets you pay per inference call instead of per host hour. Choose the model that matches how you want costs to scale.
Top-of-mind questions for buyers
What counts as one host hour for the batch inference dimensions?
A host hour is one hour of runtime on the instance type you select, running in batch mode. Batch mode processes a set of records in one job rather than serving live requests. You pay for each hour the instance runs during the job, per instance type.
How does the request-based dimension differ from the host-hour dimensions?
The five host-hour dimensions meter running time on a chosen instance size in batch mode. The inference.count.m.i.c dimension meters individual inference calls instead. Host-hour billing suits large batch jobs run on a schedule. Request-based billing suits variable, per-call inference where you pay for each request made.
Am I charged when a batch inference instance is not running?
The host-hour dimensions meter runtime only. You accrue software charges while the instance runs a batch job. When the job finishes and the instance stops, software charges stop. Underlying AWS infrastructure fees may still apply separately depending on your setup.
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An Amazon SageMaker model package is a pre-trained machine learning model ready to use without additional training. Use the model package to create a model on Amazon SageMaker for real-time inference or batch processing. Amazon SageMaker is a fully managed platform for building, training, and deploying machine learning models at scale.
Deploy the model on Amazon SageMaker AI using the following options:
Real-time inference
Deploy the model as an API endpoint for your applications. When you send data to the endpoint, SageMaker processes it and returns results by API response. The endpoint runs continuously until you delete it. You're billed for software and SageMaker infrastructure costs while the endpoint runs. AWS Marketplace models don't support Amazon SageMaker Asynchronous Inference. For more information, see Deploy models for real-time inference .
Batch transform
Deploy the model to process batches of data stored in Amazon Simple Storage Service (Amazon S3). SageMaker runs the job, processes your data, and returns results to Amazon S3. When complete, SageMaker stops the model. You're billed for software and SageMaker infrastructure costs only during the batch job. Duration depends on your model, instance type, and dataset size. AWS Marketplace models don't support Amazon SageMaker Asynchronous Inference. For more information, see Batch transform for inference with Amazon SageMaker AI .
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Usage instructions
Sample notebooks
Inputs
Summary
The model provides propensity estimates based on gender, age range, income range, and zip code. See the sample notebook for details concerning input variables and mappings.
Five digit zip code as integer.
The model requires that the zip code be replaced by a set of 25 binary variables that represent special information regarding the zip. Prosper provides a file that maps every zip code into two integer values (division and cluster). These values are then converted into a set of binary values in a manner similar to one-hot encoding. The mapping file as well as the conversion routines are provided with the sample notebook.
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