Sold by: Tackle.io
Deployed on AWS
The AWS ISV Accelerate (ISVA) Program helps ISVs drive new business and accelerate sales cycles by connecting them with AWS sellers to drive co-sell.
Tackle's Accelerate program helps ISVs speed up the process of qualifying for and joining AWS ISVA.
From first transactions to multi-million-dollar deals, Tackle helps ISVs to unlock a new path to buyers through pre-existing cloud budgets and contracts. The Tackle Platform helps software sellers align their business with AWS Marketplace to drive significant revenue through powerful Cloud Marketplace connections, ACE-integrated co-selling, buyer insights attached to Salesforce opportunities, and so much more.
As your Cloud GTM strategy takes off, Tackle will be there to share best practices and key learnings that can only be gained through years of first-hand experience. Marketplace and Cloud Partnerships are how we do business, and we eagerly open our playbook to help our customers reach that same level of proficiency.
Overview
Tackle customers who have seen the most success partnering with AWS have product positioning that complements their infrastructure, a well-established co-sell discipline, and transactable listings on AWS Marketplace. But not every ISV starts their Cloud GTM in the same way. That's why Tackle offers three different solutions that meet you where you are in that journey.
Go all in with a Tackle Cloud GTM Platform subscription that includes all Tackle features, or start with Tackle Co-Sell to build momentum for your program. If you are evaluating Cloud Marketplace as a channel, start with Tackle Prospect for a data-driven approach to building your Cloud GTM strategy.
- Tackle Cloud GTM Platform - The Tackle Cloud GTM Platform is the only solution on the market built to accelerate revenue generation through the clouds. Our zero-engineering approach and unique set of features enable and optimize your experience, allowing you to list on AWS Marketplace, co-sell with the Cloud Providers, and transact quickly, easily, and cost-effectively - in record time.
A Tackle Cloud GTM Platform subscription provides unlimited use of all features, including Smart Onboarding, Tackle Offers, real-time order notifications, metering APIs, reporting, pre-built integrations, and unlimited pipeline scoring in Tackle Prospect. Additionally, Tackle customers can scale their Cloud GTM with an automated ACE-integrated co-sell solution and an optional Salesforce application to automate seller workflows.
Annual and usage-based pricing below varies based on the package chosen and revenue generated through the AWS Marketplace. This all-in Cloud GTM solution starts at $22,500 plus implementation services per listing.
- Tackle Prospect - Knowing who to sell to and sell with helps GTM teams adopt this new motion and leads to faster and larger transactions via the Cloud Marketplaces. Tackle Prospect offers a data-driven approach to Cloud GTM by scoring your pipeline for their likelihood to buy from AWS Marketplace. Tackle Prospect is a simple, low-risk way to evaluate your pipeline, quantify your Cloud GTM plans, and gain internal alignment with GTM leaders. Tackle Prospect data is available to download from the Tackle application or in the Tackle Salesforce application for a direct link to the seller's opportunity data.
Tackle Prospect supports the success of your entire GTM team:
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Sellers know when to engage a customer in a Marketplace deal, and users of the Salesforce app will benefit from in-app guidance associated with their opportunities. If your sellers have been hesitant to explore Marketplace, Tackle Prospect gives them a new reason to consider this channel in their sales approach.
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Revenue leaders are more equipped to enable sellers on the Marketplace opportunity and focus their energy on prospects with the highest probability of closing.
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Marketing can use this buyer intelligence data to target the right accounts with the right message.
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Alliances can better quantify the Marketplace opportunity for their leadership team.
- Tackle Co-Sell - Scale your Cloud GTM with less overhead, build strong Cloud Partner relationships, and meet your goals for partner-originated and influenced revenue with a Co-Sell automation solution from Tackle. We remove the friction from the co-selling process with an end-to-end solution that integrates with ACE and AWS Marketplace for easy, private offer transactions from a single application. Take advantage of Tackle's Salesforce application to further automate Co-Selling by integrating your CRM.
Learn more about each solution at https://tackle.io . To talk with a Tackle sales representative, reach out to hello@tackle.io .
Highlights
- Transact with ease - Tackle supports private offers, agreement-based offers (ABO), and channel partner private offers (CPPO) with real-time notifications, heightened visibility, and a great buyer experience.
- Keep sellers in Salesforce - Increase adoption and quickly enable new Marketplace sellers with a Salesforce app that presents Tackle features in their familiar environment.
- Enjoy unmatched expertise - Marketplace and Cloud Partnerships are how we do business and we eagerly open our playbook to help our customers reach that same level of proficiency.
Details
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Tackle Foundation (required) | 500 Prospect scans & 30 Co-sell subs / month, $500k Gross sales/year | $11,250.00 |
Gross Sales per year | Additional $500k of yearly gross sales across all listings | $2,500.00 |
Co-Sell Submissions per month | Additional 30 co-sell submissions per month | $4,410.00 |
Prospect Scans per month | Additional 100 Tackle Prospect scans per month | $1,000.00 |
Dimension | Cost/unit |
|---|---|
Additional usage as defined in the contract. | $0.01 |
Additional prospect scan of one domain | $2.00 |
Dimensions summary
You start with Tackle Foundation, the required base contract. It includes set monthly allowances: 500 prospect scans, 30 co-sell submissions, and up to $500k in yearly gross sales across your listings. The other dimensions are add-ons that expand these allowances as you grow. You can add yearly gross sales in $500k increments, co-sell submissions in blocks of 30 per month, and prospect scans in blocks of 100 per month. Single prospect scans of one domain and other contract-defined usage are also available. Pricing scales by adding capacity on top of the Foundation base.
Top-of-mind questions for buyers
A prospect scan analyzes one domain to score its likelihood of purchasing through a cloud marketplace. You upload domains or score opportunities, and each domain evaluated uses one scan. Your Foundation base includes 500 scans monthly. You can add blocks of 100 scans, or buy single-domain scans as needed.
You expand capacity by adding the matching dimension. Prospect scans grow in blocks of 100 per month, co-sell submissions in blocks of 30 per month, and gross sales in $500k yearly increments. Single-domain scans cover one-off needs. Other overage is handled through contract-defined additional usage.
The Foundation base is required and sets your starting allowances. Beyond that, cost depends on which activity grows fastest. Heavy prospecting adds scan blocks, active co-selling adds submission blocks, and higher revenue adds gross sales increments. These add-ons bill on top of Foundation and combine independently on one contract.
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Support
Vendor support
Standard Support is offered M-F from 9a-5pm Pacific Time support@tackle.io
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products
From first transactions to multi-million-dollar deals, Tackle helps ISVs to unlock a new path to buyers through pre-existing cloud budgets and contracts. The Tackle Platform helps software sellers align their business with AWS Marketplace to drive significant revenue through powerful Cloud Marketplace connections, ACE-integrated co-selling, buyer insights attached to Salesforce opportunities, and so much more. As your Cloud GTM strategy takes off, Tackle will be there to share best practices and key learnings that can only be gained through years of first-hand experience. Marketplace and Cloud Partnerships are how we do business, and we eagerly open our playbook to help our customers reach that same level of proficiency.
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