Sold by: Tackle.ioÂ
Deployed on AWS
Vendor Insights
From first transactions to multi-million-dollar deals, Tackle helps ISVs to unlock a new path to buyers through pre-existing cloud budgets and contracts. The Tackle Platform helps software sellers align their business with AWS Marketplace to drive significant revenue through powerful Cloud Marketplace connections, ACE-integrated co-selling, buyer insights attached to Salesforce opportunities, and so much more. As your Cloud GTM strategy takes off, Tackle will be there to share best practices and key learnings that can only be gained through years of first-hand experience. Marketplace and Cloud Partnerships are how we do business, and we eagerly open our playbook to help our customers reach that same level of proficiency.
Overview
Tackle customers who have seen the most success partnering with AWS have product positioning that complements their infrastructure, a well-established co-sell discipline, and transactable listings on AWS Marketplace. But not every ISV starts their Cloud GTM in the same way. That's why Tackle offers three different solutions that meet you where you are in that journey.
Go all in with a Tackle Cloud GTM Platform subscription that includes all Tackle features, or start with Tackle Co-Sell to build momentum for your program. If you are evaluating Cloud Marketplace as a channel, start with Tackle Prospect for a data-driven approach to building your Cloud GTM strategy.
- Tackle Cloud GTM Platform - The Tackle Cloud GTM Platform is the only solution on the market built to accelerate revenue generation through the clouds. Our zero-engineering approach and unique set of features enable and optimize your experience, allowing you to list on AWS Marketplace, co-sell with the Cloud Providers, and transact quickly, easily, and cost-effectively -- in record time.
A Tackle Cloud GTM Platform subscription provides unlimited use of all features, including Smart Onboarding, Tackle Offers, real-time order notifications, metering APIs, reporting, pre-built integrations, and unlimited pipeline scoring in Tackle Prospect. Additionally, Tackle customers can scale their Cloud GTM with an automated ACE-integrated co-sell solution and an optional Salesforce application to automate seller workflows.
Annual and usage-based pricing below varies based on the package chosen and revenue generated through the AWS Marketplace. This all-in Cloud GTM solution starts at $22,500 plus implementation services per listing.
- Tackle Prospect - Knowing who to sell to and sell with helps GTM teams adopt this new motion and leads to faster and larger transactions via the Cloud Marketplaces. Tackle Prospect offers a data--driven approach to Cloud GTM by scoring your pipeline for their likelihood to buy from AWS Marketplace. Tackle Prospect is a simple, low-risk way to evaluate your pipeline, quantify your Cloud GTM plans, and gain internal alignment with GTM leaders. Tackle Prospect data is available to download from the Tackle application or in the Tackle Salesforce application for a direct link to the seller's opportunity data.
Tackle Prospect supports the success of your entire GTM team:
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Sellers know when to engage a customer in a Marketplace deal, and users of the Salesforce app will benefit from in-app guidance associated with their opportunities. If your sellers have been hesitant to explore Marketplace, Tackle Prospect gives them a new reason to consider this channel in their sales approach.
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Revenue leaders are more equipped to enable sellers on the Marketplace opportunity and focus their energy on prospects with the highest probability of closing.
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Marketing can use this buyer intelligence data to target the right accounts with the right message.
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Alliances can better quantify the Marketplace opportunity for their leadership team.
Starting at $12,750 as a stand-alone solution or included with the Tackle Cloud GTM Platform.
- Tackle Co-Sell - Scale your Cloud GTM with less overhead, build strong Cloud Partner relationships, and meet your goals for partner-originated and influenced revenue with a Co-Sell automation solution from Tackle. We remove the friction from the co-selling process with an end-to-end solution that integrates with ACE and AWS Marketplace for easy, private offer transactions from a single application. Take advantage of Tackle's Salesforce application to further automate Co-Selling by integrating your CRM.
Starting at $20,000 per cloud as a stand-alone solution or included with the Tackle Cloud GTM Platform.
Learn more about each solution at https://tackle.io . To talk with a Tackle sales representative, reach out to hello@tackle.io .
Highlights
- Transact with ease - Tackle supports private offers, agreement-based offers (ABO), channel partner private offers (CPPO) and pay-go products with real-time notifications, heightened visibility, and a great buyer experience.
- Keep sellers in Salesforce - Increase adoption and quickly enable new Marketplace sellers with a Salesforce app that presents Tackle features in their familiar environment.
- Enjoy unmatched expertise - Marketplace and Cloud Partnerships are how we do business and we eagerly open our playbook to help our customers reach that same level of proficiency.
Details
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Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Tackle Platform | Go all in with the Tackle Platform. Starting at $22,500 plus services. | $22,500.00 |
Tackle Co-Sell | Automate co-selling for a stronger partnership. Starting at $20,000. | $20,000.00 |
Tackle Prospect | Qualify opportunities by scoring your pipeline. Starting at $12,750. | $12,750.00 |
Dimension | Cost/unit |
|---|---|
Additional usage as defined in the contract. | $0.01 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Custom pricing options
Request a private offer to receive a custom quote.
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Delivery details
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Support
Vendor support
Standard Support is offered M-F from 9a-5pm Pacific Time support@tackle.ioÂ
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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By Tackle.io
By WorkSpan
By Spektra Systems
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
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AI generated from product descriptions
Cloud Marketplace Integration
Supports multiple transaction types including private offers, agreement-based offers, channel partner private offers, and pay-go products with real-time notifications
Sales Pipeline Analytics
Provides data-driven pipeline scoring to evaluate likelihood of cloud marketplace transactions and quantify cloud go-to-market opportunities
CRM Automation
Offers pre-built Salesforce application integration to automate seller workflows and provide in-app marketplace transaction guidance
Co-Selling Automation
Enables end-to-end co-selling solution that integrates with AWS Marketplace and ACE for streamlined partner transactions
Buyer Intelligence
Generates actionable insights for sales, marketing, and alliance teams to target and engage potential cloud marketplace customers
CRM Integration
Bi-directional synchronization between CRM platforms and AWS ACE with automated opportunity creation and real-time data updates
Performance Analytics
Real-time KPI reporting and visualization dashboards tracking deal velocity, pipeline health, and revenue trends
Data Security
Configurable security policies with granular access controls for shared data management
Marketplace Listing Management
Expert support for launching product types on AWS Marketplace with streamlined listing complexities
Co-Sell Automation
Automated workflows for opportunity sharing, referral tracking, and partner-sourced revenue management
Cloud Marketplace Management
Single integrated platform for managing complete SaaS product lifecycle on cloud marketplace
SaaS Account Provisioning
Automatic provisioning of SaaS accounts in ISV-owned or customer-owned cloud subscriptions
Usage Tracking
Smart metering with manual or API integration for detecting and reporting usage records
Offer Management
Seamless management of public and private offers with pricing strategy recommendations
Enterprise Integrations
Native integrations with CRM, communication, and marketing platforms like Salesforce, Microsoft Teams, Slack
Validated by AWS Marketplace
FedRAMP
GDPR
HIPAA
ISO/IEC 27001
PCI DSS
SOC 2 Type 2
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Standard contract
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Customer reviews
5
9 ratings
9 AWS reviews
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67 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Computer Software
Constantly innovating
Reviewed on Sep 04, 2025
Review provided by G2
What do you like best about the product?
Tackle is easy to use and solves many problems that co-selling on a large scale can create. The account propensity scoring is helpful for giving insight to sales teams on which opps are best to submit. The account teams are awesome and I've been really happy with their product at the two companies I worked with.
What do you dislike about the product?
No complaints! I know that there are many competitors but they are frequently coming out with new features.
What problems is the product solving and how is that benefiting you?
Tackle helps us to manage our co-sell program
Jason B.
Tackle Makes GTM with Hyperscalers Efficient and Scalable
Reviewed on Sep 04, 2025
Review provided by G2
What do you like best about the product?
I have spent the past five years working on go-to-market strategies and co-selling initiatives with the major hyperscalers—AWS, Microsoft, and Google. Throughout that time, Tackle has greatly streamlined the process and saved me a considerable amount of time. Having the ability to manage the entire workflow within a single platform, rather than navigating multiple tools, has been invaluable. The added capability to manage most, if not all, of the process directly within Salesforce has been a true game changer in my day-to-day work.
What do you dislike about the product?
I believe this is less an issue with Tackle and more a reflection of the varying capabilities offered by the hyperscalers themselves. There is not always complete parity across the different marketplaces. However, it appears that when new features are introduced by the hyperscalers, Tackle makes them available either immediately or shortly thereafter.
What problems is the product solving and how is that benefiting you?
The primary challenge Tackle has solved for me is providing a single platform to manage the entire co-sell and go-to-market process with the hyperscalers. I can now oversee every stage in one place—from deal registration and scheduling co-sell interactions to creating private offers and closing out deals.
Patrick R.
A Must-Have for any B2B SaaS Company with a Cloud GTM Strategy
Reviewed on Sep 03, 2025
Review provided by G2
What do you like best about the product?
As a cybersecurity company, our sales process can be complex. Tackle has been instrumental in simplifying our cloud go-to-market strategy. The platform's integration with Salesforce is seamless and has been a game-changer for our sales team. We can manage our prospects propensity to buy (Tackle Prospect) in Marketplace and co-sell opportunities all within the familiar Salesforce environment. Setup was easy in the Tackle Platform where all the mappings took place and I can manage all my marketplace listings, users, settings and integrations. This has significantly reduced the learning curve and increased adoption across the team.
The co-sell automation is another standout feature. It has streamlined how we share and track opportunities with our cloud partners, saving us a tremendous amount of manual effort on a 1 person team. The "Likelihood to Procure" scores in Tackle Prospect have also been incredibly valuable, allowing us to focus our efforts on the leads that are most likely to convert through the marketplace.
Finally, the customer support from Tackle has been top-notch. They are responsive, knowledgeable, and have been a true partner in our success.
The co-sell automation is another standout feature. It has streamlined how we share and track opportunities with our cloud partners, saving us a tremendous amount of manual effort on a 1 person team. The "Likelihood to Procure" scores in Tackle Prospect have also been incredibly valuable, allowing us to focus our efforts on the leads that are most likely to convert through the marketplace.
Finally, the customer support from Tackle has been top-notch. They are responsive, knowledgeable, and have been a true partner in our success.
What do you dislike about the product?
While the platform is generally very intuitive, the initial setup and configuration of the Salesforce integration required a bit of a learning curve since we were new to Salesforce and had to setup our Salesforce instance first. It's a powerful integration, and once we had our side figured out the Tackle piece was plug-and-play, but it's something to be aware of if you need to setup your salesforce first. In all this was a challenge on our side and not on theirs. The only thing better would be if SFDC helped us get aligned for Cloud GTM from the onset with Tackle in mind.
What problems is the product solving and how is that benefiting you?
Tackle is solving several key problems for us:
Sales Process Friction: Before Tackle, managing marketplace and co-sell opportunities was a manual and time-consuming process that lived outside of our CRM. Then we used the ACE native integration from AWS which required us to hire a consultancy to set everything up and that took time and a learning curve, not to mention it was a terrible mess to undo so that SFDC could function with any changes we had to make to it. Everytime we changed fields something broke. Now, it's all integrated into our new and clean Salesforce, which has created a much more efficient workflow for our sales team.
Lack of Insight into Cloud Buyers: We didn't have a clear way to identify which of our prospects were most likely to purchase our solutions through the cloud marketplaces. Tackle Prospect has given us that visibility, allowing us to be much more strategic in our sales outreach.
Co-sell Complexity: The process of sharing and tracking co-sell opportunities with our cloud partners was cumbersome and prone to error. Tackle has automated this process, which has not only saved us time but has also strengthened our relationships with our partners.
Overall, Tackle has helped us accelerate our cloud sales, improve our sales efficiency, and strengthen our partner relationships. It's a critical part of our cloud GTM strategy, and I would highly recommend it to any B2B SaaS company that is serious about selling through the cloud as easy as possible.
Sales Process Friction: Before Tackle, managing marketplace and co-sell opportunities was a manual and time-consuming process that lived outside of our CRM. Then we used the ACE native integration from AWS which required us to hire a consultancy to set everything up and that took time and a learning curve, not to mention it was a terrible mess to undo so that SFDC could function with any changes we had to make to it. Everytime we changed fields something broke. Now, it's all integrated into our new and clean Salesforce, which has created a much more efficient workflow for our sales team.
Lack of Insight into Cloud Buyers: We didn't have a clear way to identify which of our prospects were most likely to purchase our solutions through the cloud marketplaces. Tackle Prospect has given us that visibility, allowing us to be much more strategic in our sales outreach.
Co-sell Complexity: The process of sharing and tracking co-sell opportunities with our cloud partners was cumbersome and prone to error. Tackle has automated this process, which has not only saved us time but has also strengthened our relationships with our partners.
Overall, Tackle has helped us accelerate our cloud sales, improve our sales efficiency, and strengthen our partner relationships. It's a critical part of our cloud GTM strategy, and I would highly recommend it to any B2B SaaS company that is serious about selling through the cloud as easy as possible.
Valeria P.
Tackle platform helps operationalize rev ops and accelerate deals
Reviewed on Sep 03, 2025
Review provided by G2
What do you like best about the product?
The Tackle team takes customer feedback and uses it to improve the platform, helping users work more effectively. I really like that I can create private offers straight from Salesforce. This not only makes the process more efficient but also ensures a smoother, more logical end-to-end journey for the user, all while minimizing mistakes.
As co-selling with AWS, GCP, and Azure continues to grow, so does Tackle's support for it. The auto-create and close feature will be a huge benefit for any customer, helping them maintain a clean pipeline with the hyperscalers. Overall, the platform is intuitive, and Tackle makes sure its customers are enabled for success.
As co-selling with AWS, GCP, and Azure continues to grow, so does Tackle's support for it. The auto-create and close feature will be a huge benefit for any customer, helping them maintain a clean pipeline with the hyperscalers. Overall, the platform is intuitive, and Tackle makes sure its customers are enabled for success.
What do you dislike about the product?
Looking forward to the reporting we can get from the new T4SF and co-sell support for GCP.
What problems is the product solving and how is that benefiting you?
Creating, extending and tracking private offers
Karan R.
Seamless Cloud Marketplace Selling with Tackle
Reviewed on Sep 03, 2025
Review provided by G2
What do you like best about the product?
Tackle makes it incredibly easy to launch, scale, and manage our cloud marketplace presence without requiring heavy engineering resources. The platform streamlines the listing process, simplifies co-selling with cloud providers, and provides excellent insights that help accelerate deals. The onboarding support and customer success team are also fantastic, they’ve been true partners in our cloud GTM journey. I can always count on them to support new feature requests, strategic best practices and overall adoption.
What do you dislike about the product?
Overall, the experience has been very positive. If I had to point out one area, it would be that there’s a bit of a learning curve in understanding all of the reporting and dashboards and reconciliation needs. That said, once you get familiar with it, the insights are valuable.
What problems is the product solving and how is that benefiting you?
Tackle removes the complexity of selling through cloud marketplaces. Without it, setting up listings, managing transactions, and keeping up with cloud provider requirements would be time consuming and resource heavy. With Tackle, we can get to market quickly, reach new customers, and close deals faster. It has also helped us strengthen relationships with the cloud providers, which drives bigger opportunities and higher visibility.