
Overview

Product video
Tackle customers who have seen the most success partnering with AWS have product positioning that complements their infrastructure, a well-established co-sell discipline, and transactable listings on AWS Marketplace. But not every ISV starts their Cloud GTM in the same way. That's why Tackle offers three different solutions that meet you where you are in that journey.
Go all in with a Tackle Cloud GTM Platform subscription that includes all Tackle features, or start with Tackle Co-Sell to build momentum for your program. If you are evaluating Cloud Marketplace as a channel, start with Tackle Prospect for a data-driven approach to building your Cloud GTM strategy.
- Tackle Cloud GTM Platform - The Tackle Cloud GTM Platform is the only solution on the market built to accelerate revenue generation through the clouds. Our zero-engineering approach and unique set of features enable and optimize your experience, allowing you to list on AWS Marketplace, co-sell with the Cloud Providers, and transact quickly, easily, and cost-effectively -- in record time.
A Tackle Cloud GTM Platform subscription provides unlimited use of all features, including Smart Onboarding, Tackle Offers, real-time order notifications, metering APIs, reporting, pre-built integrations, and unlimited pipeline scoring in Tackle Prospect. Additionally, Tackle customers can scale their Cloud GTM with an automated ACE-integrated co-sell solution and an optional Salesforce application to automate seller workflows.
Annual and usage-based pricing below varies based on the package chosen and revenue generated through the AWS Marketplace. This all-in Cloud GTM solution starts at $22,500 plus implementation services per listing.
- Tackle Prospect - Knowing who to sell to and sell with helps GTM teams adopt this new motion and leads to faster and larger transactions via the Cloud Marketplaces. Tackle Prospect offers a data--driven approach to Cloud GTM by scoring your pipeline for their likelihood to buy from AWS Marketplace. Tackle Prospect is a simple, low-risk way to evaluate your pipeline, quantify your Cloud GTM plans, and gain internal alignment with GTM leaders. Tackle Prospect data is available to download from the Tackle application or in the Tackle Salesforce application for a direct link to the seller's opportunity data.
Tackle Prospect supports the success of your entire GTM team:
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Sellers know when to engage a customer in a Marketplace deal, and users of the Salesforce app will benefit from in-app guidance associated with their opportunities. If your sellers have been hesitant to explore Marketplace, Tackle Prospect gives them a new reason to consider this channel in their sales approach.
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Revenue leaders are more equipped to enable sellers on the Marketplace opportunity and focus their energy on prospects with the highest probability of closing.
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Marketing can use this buyer intelligence data to target the right accounts with the right message.
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Alliances can better quantify the Marketplace opportunity for their leadership team.
Starting at $12,750 as a stand-alone solution or included with the Tackle Cloud GTM Platform.
- Tackle Co-Sell - Scale your Cloud GTM with less overhead, build strong Cloud Partner relationships, and meet your goals for partner-originated and influenced revenue with a Co-Sell automation solution from Tackle. We remove the friction from the co-selling process with an end-to-end solution that integrates with ACE and AWS Marketplace for easy, private offer transactions from a single application. Take advantage of Tackle's Salesforce application to further automate Co-Selling by integrating your CRM.
Starting at $20,000 per cloud as a stand-alone solution or included with the Tackle Cloud GTM Platform.
Learn more about each solution at https://tackle.io . To talk with a Tackle sales representative, reach out to hello@tackle.io .
Highlights
- Transact with ease - Tackle supports private offers, agreement-based offers (ABO), channel partner private offers (CPPO) and pay-go products with real-time notifications, heightened visibility, and a great buyer experience.
- Keep sellers in Salesforce - Increase adoption and quickly enable new Marketplace sellers with a Salesforce app that presents Tackle features in their familiar environment.
- Enjoy unmatched expertise - Marketplace and Cloud Partnerships are how we do business and we eagerly open our playbook to help our customers reach that same level of proficiency.
Details
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Trust center
Financing for AWS Marketplace purchases
Pricing
Dimension | Description | Cost/12 months |
|---|---|---|
Tackle Platform | Go all in with the Tackle Platform. Starting at $22,500 plus services. | $22,500.00 |
Tackle Co-Sell | Automate co-selling for a stronger partnership. Starting at $20,000. | $20,000.00 |
Tackle Prospect | Qualify opportunities by scoring your pipeline. Starting at $12,750. | $12,750.00 |
The following dimensions are not included in the contract terms, which will be charged based on your usage.
Dimension | Cost/unit |
|---|---|
Additional usage as defined in the contract. | $0.01 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Custom pricing options
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
Vendor support
Standard Support is offered M-F from 9a-5pm Pacific Time support@tackle.io
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.


Standard contract
Customer reviews
Streamlined lead generation has boosted daily prospecting efficiency and saved team time
What is our primary use case?
I mainly use Tackle Platform for sales and marketing activities, finding potential customers, managing leads, and identifying new business opportunities. It helps make our prospecting work easier and more organized.
Recently, we used Tackle Platform to find potential companies and the right decision makers for our sales campaign. It helped us identify relevant prospects and organize their information in one place. This saved our team time and made it easier to focus on the right leads instead of doing everything manually.
Tackle Platform fits well into our daily sales and marketing workflow. It helps us save time, manage prospect data, and keep our lead generation process organized. Overall, it makes our work easier and helps the team work more efficiently.
How has it helped my organization?
Tackle Platform has helped our team save time on daily sales and marketing activities. It has made lead generation and prospect management more organized. We can now find potential customers more easily and spend more time on actual sales activities. Overall, it has improved our team's productivity.
We have noticed around 20 to 25% time saving in our daily prospecting and lead management work. Earlier, our team spent more time on research and organizing data. Now we can complete these tasks faster and focus more on other important sales activities.
What is most valuable?
The best features Tackle Platform offers are lead management, prospecting, and the contact research capability. I also appreciate how easy it is to find relevant information and manage leads in one place. The simple interface makes it easy for our team to use in daily life.
We find ourselves using the lead generation and prospecting features the most. These help us find relevant companies and decision makers based on our target audience. This makes our daily work easier, saves research time, and helps the team focus on potential customers.
Overall, the features are useful and easy to understand. I appreciate that most of the important sales and marketing activities can be managed in one place. It would be even better if Tackle Platform continues adding more features and improving the existing ones.
What needs improvement?
Tackle Platform can improve by adding more data sources and making the contact information more accurate. It would also be helpful to have better filtering options and more automation features. Regular updates and improvements in the platform will make the overall experience even better.
A helpful addition would be better data enrichment and email verification. Sometimes finding updated contact details takes extra effort. It would also be great to have more advanced filters to find the right decision makers based on job title, company size, industry, and location. This would make our prospecting process even smoother.
For how long have I used the solution?
I've been using Tackle Platform for one year.
What do I think about the stability of the solution?
Tackle Platform is stable.
What do I think about the scalability of the solution?
Tackle Platform has been working well for our current needs, and it is easy for our team to use. We can manage our daily activities without major issues. I feel it has good potential to support a growing team and to handle more work as our business expands.
How are customer service and support?
Customer support is pretty good.
Based on my experience, I rate customer support around 10.
Which solution did I use previously and why did I switch?
We were not using any other platform before Tackle Platform.
What was our ROI?
We have seen a positive return mainly through time savings and better team productivity. We estimated around 20 to 25% less time spent on prospecting and lead management tasks. This helps our existing team handle more work without needing additional resources. It has also reduced some manual effort and improved our workflow.
What's my experience with pricing, setup cost, and licensing?
The pricing and setup process were reasonable. Getting started was quite simple, and we didn't face any major issues during setup. The licensing was also easy to understand. Overall, I feel the platform offers good value for the features it provides.
Which other solutions did I evaluate?
We did not consider any alternate solutions before choosing Tackle Platform.
What other advice do I have?
I rate Tackle Platform overall as a nine.
The reason I have given nine out of 10 is that Tackle Platform is useful, easy to use, and has helped our team improve daily sales and marketing work. The only reason I didn't give it 10 is that there is still some scope for improvement in data accuracy, enrichment, and filtering options. Overall, I'm happy with the platform.
Regarding Tackle Platform's AI capabilities, governance and security are important when using AI features, especially when handling company and customer data. I feel these areas should always be a priority. Clear data privacy policies, secure data handling, and proper control over AI generated results help build trust in the platform.
The AI output is generally useful and saves time in daily work. However, I feel it still needs some improvement in accuracy, especially regarding contact details and company information. We usually review important data before using it, but overall the results are helpful and reliable for our workflow.
We use Tackle Platform as a cloud-based platform. Our team accesses it through a web browser, so there is no need for any local installation. It is easy for team members to access and use in their daily life.
We use AWS for Tackle Platform.
My advice for others is to give Tackle Platform a try if you are looking to improve your sales and marketing workflow. It is easy to use, saves time, and helps with lead generation and prospect management. I suggest exploring its features first and checking how well they fit your business needs.
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Simple UI, Strong ROI, and First-Class Support
Tackle.io Simplifies AWS Marketplace Co-Sell With Centralized, Actionable Deal Management
The team guides you through every step of the process with clear, easy-to-understand workflows. What stands out most is the support. Whenever we've had questions or needed a refresher on something we hadn't done in a while, the Tackle team has been incredibly responsive and helpful. Instead of feeling like you're figuring things out on your own, you have experts there to guide you every step of the way.
If you're looking to accelerate your cloud marketplace journey without building a dedicated internal team, I highly recommend Tackle.io. Tackle.io has been well worth the investment for our team. For organizations that are just getting started with cloud marketplaces—especially those without in-house marketplace expertise—it provides tremendous value.
The team guides you through every step of the process with clear, easy-to-understand workflows. What stands out most is the support. Whenever we've had questions or needed a refresher on something we hadn't done in a while, the Tackle team has been incredibly responsive and helpful. Instead of feeling like you're figuring things out on your own, you have experts there to guide you every step of the way.
If you're looking to accelerate your cloud marketplace journey without building a dedicated internal team, I highly recommend Tackle.io.
For me, that means less time spent managing process (and logging into systems...) and more time focused on driving partner engagement. It creates consistency, improves visibility into deal progress, and helps ensure we don’t miss opportunities tied to Marketplace or co-sell motions. Ultimately, it makes scaling our partner and AWS strategy much more efficient and predictable.
Tackle’s Simplifies Cloud Marketplace Ops
The feature list is ever growing and the Tackle team are always happy to receive feedback and I've had feature requests turn into live features in the app in double quick time.
1. Security. The cloud marketplace platforms offer sledgehammer security. You either grant all access or no access - almost anyway. Tackle offers an extraction layer with security roles which allow you to grant users access only to the data they need.
2. Finance. The finance reporting offered by the cloud platforms offer some nice UI features for consolidated reporting but to get to specific data, you need to download CSV files and be a wiz in Excel. Tackle brings contracts, payments, and analysis into the UI and makes it easier to drill into specific transactions