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    Clazar

     Info
    Deployed on AWS
    List, Manage, and Co-Sell on cloud marketplaces with minimal engineering effort.

    Overview

    Streamline and automate your cloud sales cycle, enhance operational efficiency, and capitalize on marketplace opportunities with the Clazar Cloud Sales Acceleration Platform.

    Clazar helps ISVs to list on cloud marketplaces within days with minimal technical and zero operational efforts. Send Private Offers within minutes directly from your CRM- Salesforce or HubSpot and charge customers for additional usage with our simplified metering - manual, bulk upload, APIs, or integration with your metering tool. Get a complete picture of your buyers with a Buyer 360 view, end-to-end contract management, and actionable insights with powerful visualizations in our Analytics dashboards.

    Our Salesforce and HubSpot connectors allow you to run Co-Sell and Marketplace operations directly from your CRM. AEs can create and manage opportunities & private offers with a click of a button and get real-time updates with bi-directional sync between your CRM and cloud partner portals.

    Clazar offers robust governance controls and complies fully with industry-leading security standards so that revenue teams can efficiently scale operations with complete peace of mind.

    Highlights

    • List on cloud marketplaces within days with zero operational effort.
    • Run Co-Sell directly from your CRM - Salesforce and HubSpot.
    • No revenue sharing or cap on marketplace revenue in any plan.

    Details

    Unlock automation with AI agent solutions

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (4)

     Info
    Dimension
    Description
    Cost/12 months
    Starter ( Deprecated )
    Deprecated dimension
    $250,000.00
    QuickStart
    Please see clazar.io/pricing for the package inclusions
    $250,000.00
    Growth
    Please see clazar.io/pricing for the package inclusions
    $250,000.00
    Scale ( Deprecated )
    Deprecated dimension
    $250,000.00

    Additional usage costs (3)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional platform utilization
    $1.00
    Additional Listing (Same Marketplace)
    $3,000.00
    Additional Marketplace
    $6,000.00

    Vendor refund policy

    All fees are non-cancellable and non-refundable except as required by law

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

     Info

    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    QuickStart - Mon-Fri, 9 AM-5 PM PST - Slack and Email Growth - Mon-Fri, 9 AM-5 PM PST - Slack and Email Scale - 24 X 5 - Slack and Email Enterprise - 24 X 7 - Slack, Email, and Meeting

    Please email support@clazar.io  with all your requests or reach out to the Clazar team on the shared Slack channel we have created with your team.

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

     Info
    Updated weekly

    Accolades

     Info
    Top
    10
    In Agile Lifecycle Management, Business Intelligence & Advanced Analytics, IT Business Management
    Top
    10
    In Operations Management, Business Intelligence & Advanced Analytics, IT Business Management

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    29 reviews
    Insufficient data
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    CRM Integration
    Seamless connectors for Salesforce and HubSpot with bi-directional synchronization capabilities
    Sales Automation
    Automated opportunity and private offer management with one-click generation and real-time updates
    Marketplace Onboarding
    Rapid deployment mechanism for cloud marketplace listing with minimal technical configuration
    Metering Flexibility
    Multiple usage metering options including manual entry, bulk upload, API integration, and external tool compatibility
    Security Compliance
    Robust governance controls adhering to industry-leading security standards with comprehensive operational protection
    Marketplace Integration
    Supports seamless integration with multiple marketplace channels using minimal engineering resources
    Product Listing Management
    Enables customization of product listings with support for private offers, agreement-based offers, and channel partner private offers
    Usage Reporting
    Provides unified usage reporting mechanism through console UI and API interfaces
    Multi-Channel Notification
    Supports real-time notifications across multiple communication platforms including Slack, Teams, and email
    Onboarding Mechanism
    Offers rapid integration process with AWS marketplace account for quick product listing setup
    CRM Integration
    Bi-directional synchronization between CRM platforms and AWS ACE with automated opportunity creation and real-time data updates
    Performance Analytics
    Real-time KPI reporting and visualization dashboards tracking deal velocity, pipeline health, and revenue trends
    Data Security
    Configurable security policies with granular access controls for shared data management
    Marketplace Listing Management
    Expert support for launching product types on AWS Marketplace with streamlined listing complexities
    Co-Sell Automation
    Automated workflows for opportunity sharing, referral tracking, and partner-sourced revenue management

    Security credentials

     Info
    Validated by AWS Marketplace
    FedRAMP
    GDPR
    HIPAA
    ISO/IEC 27001
    PCI DSS
    SOC 2 Type 2
    No security profile
    -
    -
    -
    -
    -
    No security profile

    Contract

     Info
    Standard contract
    No

    Customer reviews

    Ratings and reviews

     Info
    0 ratings
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    0 AWS reviews
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    75 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Information Technology and Services

    Intuitive Platform That Gets You Listed Fast

    Reviewed on Nov 17, 2025
    Review provided by G2
    What do you like best about the product?
    Intuitive platform. Helped us list in less than 10 days on AWS. The team is superb and really invested in our success.
    What do you dislike about the product?
    Nothing as such to dislike about Clazar as of now.
    What problems is the product solving and how is that benefiting you?
    Getting listed on AWS marketplace.
    Information Technology and Services

    Seamless Listing and Workflow Automation with Outstanding Support

    Reviewed on Nov 10, 2025
    Review provided by G2
    What do you like best about the product?
    Clazar helped us get listed in less than 2 weeks. We have streamlined our offer management and co-sell workflows using Clazar and its in-built automation features like notifications, auto-create and auto-update.

    The platform is top notch but what makes it sweeter is its support and implementation services.
    What do you dislike about the product?
    Nothing so far. I would love the ability to make listing edits on the fly.
    What problems is the product solving and how is that benefiting you?
    - Helped getting listed
    - Drive adoption of cloud sales with SFDC integration
    - 2 click offer creation
    - Co-sell automation
    Andrew M.

    Clazar Streamlines AWS Co-Sell, Minor Customization Hurdles Remain

    Reviewed on Oct 31, 2025
    Review provided by G2
    What do you like best about the product?
    Clazar has made it significantly easier to operationalize our AWS co-sell motion by providing a seamless connection between our CRM and ACE.The automatic synchronization of opportunities, partner metadata, and pipeline updates has saved our team hours of manual work and improved accuracy in reporting.

    The dashboards and workflow visibility are particularly helpful — they allow both Sales, Partner and deal desk teams to track AWS opportunity progression and funding eligibility in real time. The onboarding support was responsive, and the platform continues to evolve quickly based on user feedback.

    Overall, Clazar has streamlined our marketplace and ACE engagement, reduced administrative overhead, and accelerated how we align with AWS co-sell programs — a clear upside for any ISV with an active AWS motion.
    What do you dislike about the product?
    While the platform offers robust capabilities, I have encountered some friction when trying to customize fields or map unique CRM data models, especially when dealing with a complex CRM schema. Occasionally, there is noticeable sync latency between SFDC and ACE, which can delay the visibility of opportunity status updates.

    Reporting features are on the rise, but the addition of more advanced analytics and configurable alerts would further enhance the experience. Overall, these issues feel like minor growing pains for a rapidly evolving platform. However, increased flexibility and greater transparency in configuration would make Clazar even more valuable.
    What problems is the product solving and how is that benefiting you?
    Before using Clazar, managing AWS co-sell opportunities meant we had to constantly update information manually between our CRM and ACE. This often resulted in data mismatches, reduced visibility, and missed chances for funding.

    With Clazar, that entire process is now fully automated. Opportunities, partner information, and status updates are synced in real time, removing the need for manual intervention.

    This automation has eliminated redundant work across our Sales, Alliances, and Operations teams, and we now have confidence that every qualifying deal is submitted to AWS accurately and on schedule. As a result, our co-sell process has become faster, our partnership with AWS has grown stronger, and both sides benefit from clearer pipeline visibility.

    Overall, Clazar has transformed what was once a tedious and error-prone administrative burden into a workflow that is scalable, compliant, and auditable, directly contributing to increased joint revenue.
    Ĺževval H.

    Clazar is a great partner in managing our Hyperscaler marketplace operations

    Reviewed on Oct 31, 2025
    Review provided by G2
    What do you like best about the product?
    What I like best about Clazar is their deep knowledge and best-practice sharing in managing marketplace operations. The platform has made it incredibly easy to list and manage our AWS Marketplace offerings. With Clazar, we were able to get listed on AWS Marketplace within a week, which saved us a huge amount of time.

    Their support team is also outstanding, always available, responsive, and helpful with integrations and co-sell pipeline management, and best practices with private and public offers via Marketplace.

    One of the most impactful features for us is the ability to automatically submit our desired selection of pipeline to AWS Marketplace, which eliminates a lot of manual work and streamlines the whole process of Co-Selling through AWS.
    What do you dislike about the product?
    There is no downside of using Clazar for us, it has always been contributing to our goals.
    What problems is the product solving and how is that benefiting you?
    Clazar simplifies the complexity of managing cloud marketplace operations by reducing manual work. It helps us keep our offers managed, and streamline co-sell pipeline management, which saves time and drives more efficiency in our marketplace sales process.
    Computer Software

    Expert Guidance and Streamlined Processes, Limited by CSP Portals

    Reviewed on Oct 28, 2025
    Review provided by G2
    What do you like best about the product?
    Tools are meant to make complex processes easier. Clazar does exactly that. One piece that I was not expecting to get as much value from is the continued expertise from the team around the Cloud Platforms and they not only provide the tool to make the private offer process easier, they are experts with recommendations around how offers work in each platform.
    What do you dislike about the product?
    For our business, there are some limitations to what the platform can handle due to CSP portal limitations. But to combat this the team is extremely helpful when it comes to guidance around these deals that are not done via the Clazar tool.
    What problems is the product solving and how is that benefiting you?
    We use the platform for Private Offer management and creation (except for those that are limited by the CSP providers).
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