Sold by: Clazar, Inc.Â
Deployed on AWS
List, Manage, and Co-Sell on cloud marketplaces with minimal engineering effort.
Overview
Streamline and automate your cloud sales cycle, enhance operational efficiency, and capitalize on marketplace opportunities with the Clazar Cloud Sales Acceleration Platform.
Clazar helps ISVs to list on cloud marketplaces within days with minimal technical and zero operational efforts. Send Private Offers within minutes directly from your CRM- Salesforce or HubSpot and charge customers for additional usage with our simplified metering - manual, bulk upload, APIs, or integration with your metering tool. Get a complete picture of your buyers with a Buyer 360 view, end-to-end contract management, and actionable insights with powerful visualizations in our Analytics dashboards.
Our Salesforce and HubSpot connectors allow you to run Co-Sell and Marketplace operations directly from your CRM. AEs can create and manage opportunities & private offers with a click of a button and get real-time updates with bi-directional sync between your CRM and cloud partner portals.
Clazar offers robust governance controls and complies fully with industry-leading security standards so that revenue teams can efficiently scale operations with complete peace of mind.
Highlights
- List on cloud marketplaces within days with zero operational effort.
- Run Co-Sell directly from your CRM - Salesforce and HubSpot.
- No revenue sharing or cap on marketplace revenue in any plan.
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Starter ( Deprecated ) | Deprecated dimension | $250,000.00 |
QuickStart | Please see clazar.io/pricing for the package inclusions | $250,000.00 |
Growth | Please see clazar.io/pricing for the package inclusions | $250,000.00 |
Scale ( Deprecated ) | Deprecated dimension | $250,000.00 |
Dimension | Cost/unit |
|---|---|
Additional platform utilization | $1.00 |
Additional Listing (Same Marketplace) | $3,000.00 |
Additional Marketplace | $6,000.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
QuickStart - Mon-Fri, 9 AM-5 PM PST - Slack and Email Growth - Mon-Fri, 9 AM-5 PM PST - Slack and Email Scale - 24 X 5 - Slack and Email Enterprise - 24 X 7 - Slack, Email, and Meeting
Please email support@clazar.io with all your requests or reach out to the Clazar team on the shared Slack channel we have created with your team.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Clazar, Inc.
By Suger Inc
By WorkSpan
Top
10
In Agile Lifecycle Management, Business Intelligence & Advanced Analytics, IT Business Management
Top
10
In Operations Management, Business Intelligence & Advanced Analytics, IT Business Management
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
CRM Integration
Seamless connectors for Salesforce and HubSpot with bi-directional synchronization capabilities
Sales Automation
Automated opportunity and private offer management with one-click generation and real-time updates
Marketplace Onboarding
Rapid deployment mechanism for cloud marketplace listing with minimal technical configuration
Metering Flexibility
Multiple usage metering options including manual entry, bulk upload, API integration, and external tool compatibility
Security Compliance
Robust governance controls adhering to industry-leading security standards with comprehensive operational protection
Marketplace Integration
Supports seamless integration with multiple marketplace channels using minimal engineering resources
Product Listing Management
Enables customization of product listings with support for private offers, agreement-based offers, and channel partner private offers
Usage Reporting
Provides unified usage reporting mechanism through console UI and API interfaces
Multi-Channel Notification
Supports real-time notifications across multiple communication platforms including Slack, Teams, and email
Onboarding Mechanism
Offers rapid integration process with AWS marketplace account for quick product listing setup
CRM Integration
Bi-directional synchronization between CRM platforms and AWS ACE with automated opportunity creation and real-time data updates
Performance Analytics
Real-time KPI reporting and visualization dashboards tracking deal velocity, pipeline health, and revenue trends
Data Security
Configurable security policies with granular access controls for shared data management
Marketplace Listing Management
Expert support for launching product types on AWS Marketplace with streamlined listing complexities
Co-Sell Automation
Automated workflows for opportunity sharing, referral tracking, and partner-sourced revenue management
Validated by AWS Marketplace
FedRAMP
GDPR
HIPAA
ISO/IEC 27001
PCI DSS
SOC 2 Type 2
No security profile
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No security profile
Standard contract
No
Customer reviews
0 ratings
0 AWS reviews
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72 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Andrew M.
Clazar Streamlines AWS Co-Sell, Minor Customization Hurdles Remain
Reviewed on Oct 31, 2025
Review provided by G2
What do you like best about the product?
Clazar has made it significantly easier to operationalize our AWS co-sell motion by providing a seamless connection between our CRM and ACE.The automatic synchronization of opportunities, partner metadata, and pipeline updates has saved our team hours of manual work and improved accuracy in reporting.
The dashboards and workflow visibility are particularly helpful — they allow both Sales, Partner and deal desk teams to track AWS opportunity progression and funding eligibility in real time. The onboarding support was responsive, and the platform continues to evolve quickly based on user feedback.
Overall, Clazar has streamlined our marketplace and ACE engagement, reduced administrative overhead, and accelerated how we align with AWS co-sell programs — a clear upside for any ISV with an active AWS motion.
The dashboards and workflow visibility are particularly helpful — they allow both Sales, Partner and deal desk teams to track AWS opportunity progression and funding eligibility in real time. The onboarding support was responsive, and the platform continues to evolve quickly based on user feedback.
Overall, Clazar has streamlined our marketplace and ACE engagement, reduced administrative overhead, and accelerated how we align with AWS co-sell programs — a clear upside for any ISV with an active AWS motion.
What do you dislike about the product?
While the platform offers robust capabilities, I have encountered some friction when trying to customize fields or map unique CRM data models, especially when dealing with a complex CRM schema. Occasionally, there is noticeable sync latency between SFDC and ACE, which can delay the visibility of opportunity status updates.
Reporting features are on the rise, but the addition of more advanced analytics and configurable alerts would further enhance the experience. Overall, these issues feel like minor growing pains for a rapidly evolving platform. However, increased flexibility and greater transparency in configuration would make Clazar even more valuable.
Reporting features are on the rise, but the addition of more advanced analytics and configurable alerts would further enhance the experience. Overall, these issues feel like minor growing pains for a rapidly evolving platform. However, increased flexibility and greater transparency in configuration would make Clazar even more valuable.
What problems is the product solving and how is that benefiting you?
Before using Clazar, managing AWS co-sell opportunities meant we had to constantly update information manually between our CRM and ACE. This often resulted in data mismatches, reduced visibility, and missed chances for funding.
With Clazar, that entire process is now fully automated. Opportunities, partner information, and status updates are synced in real time, removing the need for manual intervention.
This automation has eliminated redundant work across our Sales, Alliances, and Operations teams, and we now have confidence that every qualifying deal is submitted to AWS accurately and on schedule. As a result, our co-sell process has become faster, our partnership with AWS has grown stronger, and both sides benefit from clearer pipeline visibility.
Overall, Clazar has transformed what was once a tedious and error-prone administrative burden into a workflow that is scalable, compliant, and auditable, directly contributing to increased joint revenue.
With Clazar, that entire process is now fully automated. Opportunities, partner information, and status updates are synced in real time, removing the need for manual intervention.
This automation has eliminated redundant work across our Sales, Alliances, and Operations teams, and we now have confidence that every qualifying deal is submitted to AWS accurately and on schedule. As a result, our co-sell process has become faster, our partnership with AWS has grown stronger, and both sides benefit from clearer pipeline visibility.
Overall, Clazar has transformed what was once a tedious and error-prone administrative burden into a workflow that is scalable, compliant, and auditable, directly contributing to increased joint revenue.
Ĺževval H.
Clazar is a great partner in managing our Hyperscaler marketplace operations
Reviewed on Oct 31, 2025
Review provided by G2
What do you like best about the product?
What I like best about Clazar is their deep knowledge and best-practice sharing in managing marketplace operations. The platform has made it incredibly easy to list and manage our AWS Marketplace offerings. With Clazar, we were able to get listed on AWS Marketplace within a week, which saved us a huge amount of time.
Their support team is also outstanding, always available, responsive, and helpful with integrations and co-sell pipeline management, and best practices with private and public offers via Marketplace.
One of the most impactful features for us is the ability to automatically submit our desired selection of pipeline to AWS Marketplace, which eliminates a lot of manual work and streamlines the whole process of Co-Selling through AWS.
Their support team is also outstanding, always available, responsive, and helpful with integrations and co-sell pipeline management, and best practices with private and public offers via Marketplace.
One of the most impactful features for us is the ability to automatically submit our desired selection of pipeline to AWS Marketplace, which eliminates a lot of manual work and streamlines the whole process of Co-Selling through AWS.
What do you dislike about the product?
There is no downside of using Clazar for us, it has always been contributing to our goals.
What problems is the product solving and how is that benefiting you?
Clazar simplifies the complexity of managing cloud marketplace operations by reducing manual work. It helps us keep our offers managed, and streamline co-sell pipeline management, which saves time and drives more efficiency in our marketplace sales process.
Computer Software
Expert Guidance and Streamlined Processes, Limited by CSP Portals
Reviewed on Oct 28, 2025
Review provided by G2
What do you like best about the product?
Tools are meant to make complex processes easier. Clazar does exactly that. One piece that I was not expecting to get as much value from is the continued expertise from the team around the Cloud Platforms and they not only provide the tool to make the private offer process easier, they are experts with recommendations around how offers work in each platform.
What do you dislike about the product?
For our business, there are some limitations to what the platform can handle due to CSP portal limitations. But to combat this the team is extremely helpful when it comes to guidance around these deals that are not done via the Clazar tool.
What problems is the product solving and how is that benefiting you?
We use the platform for Private Offer management and creation (except for those that are limited by the CSP providers).
Computer Software
Clazar makes CSP Co-Selling Faster and Easier
Reviewed on Oct 03, 2025
Review provided by G2
What do you like best about the product?
Previous Response: The sales process was clear and not full of pressure to 'buy today.' The platform handles two aspects of a CSP relationship: hosting of the marketplace listing, as well as the co-sell features that integrate easily with Salesforce. The implementation was fast and quite easy - the documentation and guidance from the Clazar team helped us go live in a couple of 45 minute calls. - The sales team now can easily self-serve deal registrations with CSPs - The interface to build Sales Offers is clean and easy to use for Sales Ops and Alliances Moving forward with Clazar was an easy decision based on the feature-set, the cost, and the support the team offers to customers throughout the whole process. Support has also been very helpful, and easily accessible via Slack.
What do you dislike about the product?
The pricing options were a bit confusing at first.
What problems is the product solving and how is that benefiting you?
Cloud Marketplace interfaces and programs are typically accessed and used by alliance professionals and/or sales operations teams. Prior to Clazar, we manually entered deal registrations, one-by-one, which makes scaling a co-sell motion impossible. Clazar's automation saves a ridiculous amount of time - in fact, probably one headcount - as every seller in our organization can register opps for co-sell with. one simple click of a button in SFDC.
Nina K.
AWS Marketplace expertise we needed (and fast)
Reviewed on Sep 30, 2025
Review provided by G2
What do you like best about the product?
We had an excellent experience with the team at Clazar. I can't speak highly enough of Deepshika. My company is an AWS partner, and we've done the AWS Marketplace setup a few times for various products. This time we used Clazar, and it completely changed the experience. For context, my team is in the voice agents space. The space is developing rapidly, and we're focused on engineering and maintaining the product. Working with Clazar made it possible to get up and running in the Marketplace quickly. They had clear steps, and also specific recommendations on best practices. Deepshika is one of the best customer success / architects I've ever worked with, at any vendor. Fast response, excellent insight. Also no drama — she was very easy to work with when we collaborated on copy, and requested edits (since we know our product better than anyone!). Not only did they get us live much faster than I thought possible, our listing is much higher quality, and optimized for best practices. I would not hesitate to work with them again and recommend them to any startup founder.
What do you dislike about the product?
Honestly, I don't have much to say here, in terms of dislikes or cons. It was an all around great experience. I have to give credit again to Deepshika.
What problems is the product solving and how is that benefiting you?
Clazar Cloud helped us go live on the AWS Marketplace. This is a key step in our partnership with AWS.