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    Clazar

     Info
    Deployed on AWS
    List, Manage, and Co-Sell on cloud marketplaces with minimal engineering effort.

    Overview

    Streamline and automate your cloud sales cycle, enhance operational efficiency, and capitalize on marketplace opportunities with the Clazar Cloud Sales Acceleration Platform.

    Clazar helps ISVs to list on cloud marketplaces within days with minimal technical and zero operational efforts. Send Private Offers within minutes directly from your CRM- Salesforce or HubSpot and charge customers for additional usage with our simplified metering - manual, bulk upload, APIs, or integration with your metering tool. Get a complete picture of your buyers with a Buyer 360 view, end-to-end contract management, and actionable insights with powerful visualizations in our Analytics dashboards.

    Our Salesforce and HubSpot connectors allow you to run Co-Sell and Marketplace operations directly from your CRM. AEs can create and manage opportunities & private offers with a click of a button and get real-time updates with bi-directional sync between your CRM and cloud partner portals.

    Clazar offers robust governance controls and complies fully with industry-leading security standards so that revenue teams can efficiently scale operations with complete peace of mind.

    Highlights

    • List on cloud marketplaces within days with zero operational effort.
    • Run Co-Sell directly from your CRM - Salesforce and HubSpot.
    • No revenue sharing or cap on marketplace revenue in any plan.

    Details

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (4)

     Info
    Dimension
    Description
    Cost/12 months
    Starter ( Deprecated )
    Deprecated dimension
    $250,000.00
    QuickStart
    Please see clazar.io/pricing for the package inclusions
    $250,000.00
    Growth
    Please see clazar.io/pricing for the package inclusions
    $250,000.00
    Scale ( Deprecated )
    Deprecated dimension
    $250,000.00

    Additional usage costs (3)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional platform utilization
    $1.00
    Additional Listing (Same Marketplace)
    $3,000.00
    Additional Marketplace
    $6,000.00

    Vendor refund policy

    All fees are non-cancellable and non-refundable except as required by law

    Custom pricing options

    Request a private offer to receive a custom quote.

    How can we make this page better?

    We'd like to hear your feedback and ideas on how to improve this page.
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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

     Info

    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    QuickStart - Mon-Fri, 9 AM-5 PM PST - Slack and Email Growth - Mon-Fri, 9 AM-5 PM PST - Slack and Email Scale - 24 X 5 - Slack and Email Enterprise - 24 X 7 - Slack, Email, and Meeting

    Please email support@clazar.io  with all your requests or reach out to the Clazar team on the shared Slack channel we have created with your team.

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

     Info
    Updated weekly

    Accolades

     Info
    Top
    10
    In Agile Lifecycle Management, Business Intelligence & Advanced Analytics, IT Business Management
    Top
    10
    In Operations Management, Business Intelligence & Advanced Analytics, IT Business Management

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    29 reviews
    Insufficient data
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    CRM Integration
    Seamless connectors for Salesforce and HubSpot with bi-directional synchronization capabilities
    Sales Automation
    Automated opportunity and private offer management with one-click generation and real-time updates
    Marketplace Onboarding
    Rapid deployment mechanism for cloud marketplace listing with minimal technical configuration
    Metering Flexibility
    Multiple usage metering options including manual entry, bulk upload, API integration, and external tool compatibility
    Security Compliance
    Robust governance controls adhering to industry-leading security standards with comprehensive operational protection
    Marketplace Integration
    Supports seamless integration with multiple marketplace channels using minimal engineering resources
    Product Listing Management
    Enables customization of product listings with support for private offers, agreement-based offers, and channel partner private offers
    Usage Reporting
    Provides unified usage reporting mechanism through console UI and API interfaces
    Multi-Channel Notification
    Supports real-time notifications across multiple communication platforms including Slack, Teams, and email
    Onboarding Mechanism
    Offers rapid integration process with AWS marketplace account for quick product listing setup
    CRM Integration
    Bi-directional synchronization between CRM platforms and AWS ACE with automated opportunity creation and real-time data updates
    Performance Analytics
    Real-time KPI reporting and visualization dashboards tracking deal velocity, pipeline health, and revenue trends
    Data Security
    Configurable security policies with granular access controls for shared data management
    Marketplace Listing Management
    Expert support for launching product types on AWS Marketplace with streamlined listing complexities
    Co-Sell Automation
    Automated workflows for opportunity sharing, referral tracking, and partner-sourced revenue management

    Contract

     Info
    Standard contract
    No

    Customer reviews

    Ratings and reviews

     Info
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    0 AWS reviews
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    50 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Information Technology and Services

    Easy to Use and Well Supported

    Reviewed on Sep 02, 2025
    Review provided by G2
    What do you like best about the product?
    Exceptional Support Team: One of the standout aspects of Clazar is their support. Every time we’ve had a question or needed help, their team has been incredibly responsive and helpful. It’s clear they care about their customers and are invested in our success.

    Easy-to-Use API: Integration was straightforward. Their API is well-documented and easy to implement, which made the technical setup smooth and quick.

    User-Friendly Interface: The UI is clean and intuitive. I can easily find what I’m looking for—whether it's details about buyers, contracts, metering, or anything else. It saves time and reduces friction, especially when managing multiple deals or listings.
    What do you dislike about the product?
    One area that could use improvement is error reporting for failed metering submissions. We recently ran into an issue with AWS where a buyer’s contract showed as “Active,” but metering submissions failed with a vague CustomerNotSubscribed error. There were no further details, and we had to log a ticket with AWS—which took nearly a week—to find out that the customer was considered "unbillable." It would be extremely helpful if Clazar could surface more diagnostic information or context in such cases to reduce the troubleshooting time.
    What problems is the product solving and how is that benefiting you?
    Clazar acts as a critical bridge between our internal billing system and the invoices sent to our customers through cloud marketplaces like AWS, GCP, and Azure. It handles the complexity of translating our billing events into the format required by each cloud provider, automating the submission process and ensuring accurate and timely reporting.
    Mykolas C.

    Easy to use platform, Very responsive team

    Reviewed on Aug 15, 2025
    Review provided by G2
    What do you like best about the product?
    The team at Clazar is super responsive and helpful. I was at the signature stage of a late-stage sales deal when the client requested to transact via the AWS Marketplace. My company doesn't have a marketplace/partnerships manager, so I leaned heavily on the Clazar team to walk me through the AWS Marketplace private offer process. Clazar saved my butt and we were able to sign the contract and make the customer happy by transacting through AWS Marketplace. Ankit Roy from Clazar supports my company, Collate, specifically and he's a rockstar - very happy to work with him.

    The platform itself is intuitive and is able to handle our somewhat complex multi-year quoting requirements. The UI itself is snappy and auto-saves. I created a private offer for a client via Clazar and was able to revisit it days later with my work saved.
    What do you dislike about the product?
    I haven't encountered anything worth calling out. My role is on the sales side, not the backend setup, so I can't speak to the setup process.
    What problems is the product solving and how is that benefiting you?
    Easily transact via AWS Marketplace & Azure marketplace
    Teaching our sales team how to use the tool
    Enabling my company to support various transaction methods outside of ACH
    Computer Software

    Clazar has made marketplace platforms simple to understand and use

    Reviewed on Aug 13, 2025
    Review provided by G2
    What do you like best about the product?
    Clazar consolidates orders across separate marketplace platforms that makes it easy to navigate, track, and issue orders in one place. Additionally our Customer Support Team from Clazar is extremely helpful and responsive!
    What do you dislike about the product?
    I do not have any complaints about the Clazar platform.
    What problems is the product solving and how is that benefiting you?
    Traditional marketplaces are difficult to navigate and understand. Clazar makes the order issuance and tracking process very easy.
    Shekhar P.

    Finally, a unified solution for multi-cloud marketplace management!

    Reviewed on Aug 13, 2025
    Review provided by G2
    What do you like best about the product?
    Clazar brings AWS, GCP, and Azure marketplaces into one simple dashboard. No more jumping between different accounts, links, and confusing workflows for each cloud provider.

    The best part is how easy it makes everything - creating private offers, understanding invoices, and managing marketplace activities without digging through complex documentation. Everything that used to take hours across multiple platforms now happens in minutes.
    What do you dislike about the product?
    Nothing major. It does exactly what it promises. Maybe more reporting features would be nice, but that's just a wish list item.
    What problems is the product solving and how is that benefiting you?
    Before Clazar: Managing separate AWS, GCP, and Azure marketplace accounts was a mess. Different workflows, confusing billing, scattered documentation.

    With Clazar: One platform handles everything. Simple invoices, easy private offer management, clear visibility across all cloud marketplaces.

    Bottom line: Saves time, reduces errors, and makes multi-cloud marketplace management actually manageable.
    Information Technology and Services

    Great partner with excellent support, evolving features, and strong UI

    Reviewed on Aug 12, 2025
    Review provided by G2
    What do you like best about the product?
    Clazar has been a true partner for us. I use their platform daily — for everything marketplace-related, to customers' MP data, and more. Our use case is quite unique, and they’ve been extremely collaborative in building the features, reports, filters, views, and integrations we need. The UI is intuitive and continuously improving — many of the enhancements we see are ones we specifically requested, such as new filters and customized views. For example, they helped us connect our internal customer IDs with their corresponding marketplace IDs, which was critical for accurate reconciliation. Their support is also outstanding — we can open a ticket via Slack, get immediate acknowledgment, and receive regular updates on progress. They even handle marketplace-related tickets on our behalf, saving us significant time and effort.
    What do you dislike about the product?
    In the early days, it took some time for the team to fully understand our needs and get up to speed, so progress felt slow at first. Additionally, the website occasionally freezes or runs slowly, though this has been happening less and less recently. Overall, the pace, quality of delivery, and platform performance have improved significantly over time.
    What problems is the product solving and how is that benefiting you?
    Clazar centralizes and streamlines everything related to cloud marketplaces, which saves me significant time and manual work. They send metering data to the marketplaces — which is their core purpose — and ensure it’s accurate and timely. The platform helps us reconcile customer usage and billing across multiple marketplaces, map internal customer IDs to marketplace IDs, and easily track the data we need to create and manage annual commitments. Instead of managing multiple spreadsheets, manual lookups, and separate marketplace portals, I can handle it all in one place. Their proactive support — including handling marketplace tickets on our behalf — means I can focus on higher-value work while still staying informed on progress.
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