Clazar
Clazar, Inc.Reviews from AWS customer
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Easy to use platform, Very responsive team
What do you like best about the product?
The team at Clazar is super responsive and helpful. I was at the signature stage of a late-stage sales deal when the client requested to transact via the AWS Marketplace. My company doesn't have a marketplace/partnerships manager, so I leaned heavily on the Clazar team to walk me through the AWS Marketplace private offer process. Clazar saved my butt and we were able to sign the contract and make the customer happy by transacting through AWS Marketplace. Ankit Roy from Clazar supports my company, Collate, specifically and he's a rockstar - very happy to work with him.
The platform itself is intuitive and is able to handle our somewhat complex multi-year quoting requirements. The UI itself is snappy and auto-saves. I created a private offer for a client via Clazar and was able to revisit it days later with my work saved.
The platform itself is intuitive and is able to handle our somewhat complex multi-year quoting requirements. The UI itself is snappy and auto-saves. I created a private offer for a client via Clazar and was able to revisit it days later with my work saved.
What do you dislike about the product?
I haven't encountered anything worth calling out. My role is on the sales side, not the backend setup, so I can't speak to the setup process.
What problems is the product solving and how is that benefiting you?
Easily transact via AWS Marketplace & Azure marketplace
Teaching our sales team how to use the tool
Enabling my company to support various transaction methods outside of ACH
Teaching our sales team how to use the tool
Enabling my company to support various transaction methods outside of ACH
Clazar has made marketplace platforms simple to understand and use
What do you like best about the product?
Clazar consolidates orders across separate marketplace platforms that makes it easy to navigate, track, and issue orders in one place. Additionally our Customer Support Team from Clazar is extremely helpful and responsive!
What do you dislike about the product?
I do not have any complaints about the Clazar platform.
What problems is the product solving and how is that benefiting you?
Traditional marketplaces are difficult to navigate and understand. Clazar makes the order issuance and tracking process very easy.
Finally, a unified solution for multi-cloud marketplace management!
What do you like best about the product?
Clazar brings AWS, GCP, and Azure marketplaces into one simple dashboard. No more jumping between different accounts, links, and confusing workflows for each cloud provider.
The best part is how easy it makes everything - creating private offers, understanding invoices, and managing marketplace activities without digging through complex documentation. Everything that used to take hours across multiple platforms now happens in minutes.
The best part is how easy it makes everything - creating private offers, understanding invoices, and managing marketplace activities without digging through complex documentation. Everything that used to take hours across multiple platforms now happens in minutes.
What do you dislike about the product?
Nothing major. It does exactly what it promises. Maybe more reporting features would be nice, but that's just a wish list item.
What problems is the product solving and how is that benefiting you?
Before Clazar: Managing separate AWS, GCP, and Azure marketplace accounts was a mess. Different workflows, confusing billing, scattered documentation.
With Clazar: One platform handles everything. Simple invoices, easy private offer management, clear visibility across all cloud marketplaces.
Bottom line: Saves time, reduces errors, and makes multi-cloud marketplace management actually manageable.
With Clazar: One platform handles everything. Simple invoices, easy private offer management, clear visibility across all cloud marketplaces.
Bottom line: Saves time, reduces errors, and makes multi-cloud marketplace management actually manageable.
Great partner with excellent support, evolving features, and strong UI
What do you like best about the product?
Clazar has been a true partner for us. I use their platform daily — for everything marketplace-related, to customers' MP data, and more. Our use case is quite unique, and they’ve been extremely collaborative in building the features, reports, filters, views, and integrations we need. The UI is intuitive and continuously improving — many of the enhancements we see are ones we specifically requested, such as new filters and customized views. For example, they helped us connect our internal customer IDs with their corresponding marketplace IDs, which was critical for accurate reconciliation. Their support is also outstanding — we can open a ticket via Slack, get immediate acknowledgment, and receive regular updates on progress. They even handle marketplace-related tickets on our behalf, saving us significant time and effort.
What do you dislike about the product?
In the early days, it took some time for the team to fully understand our needs and get up to speed, so progress felt slow at first. Additionally, the website occasionally freezes or runs slowly, though this has been happening less and less recently. Overall, the pace, quality of delivery, and platform performance have improved significantly over time.
What problems is the product solving and how is that benefiting you?
Clazar centralizes and streamlines everything related to cloud marketplaces, which saves me significant time and manual work. They send metering data to the marketplaces — which is their core purpose — and ensure it’s accurate and timely. The platform helps us reconcile customer usage and billing across multiple marketplaces, map internal customer IDs to marketplace IDs, and easily track the data we need to create and manage annual commitments. Instead of managing multiple spreadsheets, manual lookups, and separate marketplace portals, I can handle it all in one place. Their proactive support — including handling marketplace tickets on our behalf — means I can focus on higher-value work while still staying informed on progress.
Great product, great team to work with
What do you like best about the product?
The Clazar product was easy to deploy and is easy to use. The customer success team is very capable and lovely to work with.
What do you dislike about the product?
We have not encountered any downsides yet.
What problems is the product solving and how is that benefiting you?
We are using Clazar to manage our cloud marketplace listings and integration of the cloud portals with our CRM system.
Exceptional support for LucidLink's integration into the AWS Marketplace
What do you like best about the product?
What I liked best about the Clazar platform was how easy it was to navigate and set up. The team has been a pleasure to work with—always quick to respond and eager to help. Deepshikha and Adi guided me and the team at LucidLink through every step of our AWS Marketplace integration, turning what could have been a complex process into a smooth and straightforward experience. Their expertise, clear communication, and proactive support helped us avoid roadblocks and stay on track from start to finish.
What do you dislike about the product?
Some steps or instructions could have been clearer—particularly regarding the differences between a 'Public' and 'Private' listing. Certain details felt a bit skimmed over, especially around the co-sell motion and the need to add an 'Enterprise' public listing, which was intended to be our primary source for quoting and selling. That said, these points were minor and not something we could adjust or fix, so they didn’t significantly impact the overall process.
What problems is the product solving and how is that benefiting you?
Clazar helped us launch on the AWS Marketplace much faster than we could have achieved in-house, and their dashboard is exceptionally user-friendly.
Exceptional customer support and seamless
What do you like best about the product?
We recently moved to Clazar, and the migration process was both smooth and efficient.
Post-migration to the Clazar platform, we are happy with the exceptional level of customer support provided. The Clazar team has demonstrated outstanding responsiveness and dedication. I would like to extend my sincere appreciation to Adi Patil and Deepshikha for their assistance and commitment.
Clazar portal has an intuitive interface, easy simple onboarding and also provides out of the box integrations with support tools. One of the most valuable features we are looking forward to leveraging is the automation of the cloud sales process. We anticipate this functionality will significantly enhance the onboarding experience for our public marketplace customers.
Post-migration to the Clazar platform, we are happy with the exceptional level of customer support provided. The Clazar team has demonstrated outstanding responsiveness and dedication. I would like to extend my sincere appreciation to Adi Patil and Deepshikha for their assistance and commitment.
Clazar portal has an intuitive interface, easy simple onboarding and also provides out of the box integrations with support tools. One of the most valuable features we are looking forward to leveraging is the automation of the cloud sales process. We anticipate this functionality will significantly enhance the onboarding experience for our public marketplace customers.
What do you dislike about the product?
At the moment I cannot think of anything.
What problems is the product solving and how is that benefiting you?
Clazar helps us manage our cloud marketplace listing.
A game-changer for managing our AWS co-sell pipeline
What do you like best about the product?
Clazar has been a game-changer for our AWS co-sell strategy. As we began to scale our efforts with hyperscalers, we needed a way to manage our AWS ACE opportunity pipeline directly within HubSpot, and Clazar delivered exactly that.
What I like best is the platform's simplicity and ease of use. Onboarding our team was incredibly straightforward, and everyone was able to get up and running quickly. The HubSpot integration is seamless and has saved our team a significant amount of time by eliminating the need for duplicate data entry when managing our co-sell pipeline with AWS. This improved efficiency has not only streamlined our internal processes but has also helped strengthen our relationship with AWS by allowing us to manage our joint pipeline more effectively.
What truly sets Clazar apart, however, is their customer success and support team. They are incredibly responsive, acting with a sense of urgency on all of our requests. Their support has had a direct and measurable impact on our pipeline and efficiency.
I would highly recommend Clazar to any company looking to streamline their co-sell operations and improve their partnership with cloud providers like AWS.
What I like best is the platform's simplicity and ease of use. Onboarding our team was incredibly straightforward, and everyone was able to get up and running quickly. The HubSpot integration is seamless and has saved our team a significant amount of time by eliminating the need for duplicate data entry when managing our co-sell pipeline with AWS. This improved efficiency has not only streamlined our internal processes but has also helped strengthen our relationship with AWS by allowing us to manage our joint pipeline more effectively.
What truly sets Clazar apart, however, is their customer success and support team. They are incredibly responsive, acting with a sense of urgency on all of our requests. Their support has had a direct and measurable impact on our pipeline and efficiency.
I would highly recommend Clazar to any company looking to streamline their co-sell operations and improve their partnership with cloud providers like AWS.
What do you dislike about the product?
While the platform is great once it's running, the initial setup required a significant amount of manual work to ensure everything was configured correctly. We've also run into a few instances where Clazar's automations seem to conflict with our existing HubSpot workflows. When this happens, it can be difficult to troubleshoot and understand the root cause of the issue.
What problems is the product solving and how is that benefiting you?
Our primary challenge was the inefficiency of managing our AWS co-sell pipeline across two separate systems: HubSpot and the AWS ACE portal. This friction meant our sales team often struggled to log opportunities correctly or maintain their pipeline, as it required constant, manual data entry.
Clazar solves this fundamental problem by creating a seamless, two-way sync between both platforms. This has directly benefited us by boosting team efficiency, as it eliminates duplicate work and saves our sales team significant time to focus on selling. Our team now manages the entire co-sell motion from within HubSpot, which has drastically improved pipeline hygiene and the accuracy of our forecasting. This streamlined process has also strengthened our strategic relationship with AWS, leading to a more effective co-sell motion and a measurable improvement in our pipeline's performance.
Clazar solves this fundamental problem by creating a seamless, two-way sync between both platforms. This has directly benefited us by boosting team efficiency, as it eliminates duplicate work and saves our sales team significant time to focus on selling. Our team now manages the entire co-sell motion from within HubSpot, which has drastically improved pipeline hygiene and the accuracy of our forecasting. This streamlined process has also strengthened our strategic relationship with AWS, leading to a more effective co-sell motion and a measurable improvement in our pipeline's performance.
Professional, Clear, and True Partner Throughout the Process
What do you like best about the product?
I loved how from start to launch we have had a Partner every step of the way. This was a new channel for us and the Clazar team helped us see the market opportunity with a simple easy to use and best in breed solution to get launched.
What do you dislike about the product?
Loving the experience so far as we get launched.
What problems is the product solving and how is that benefiting you?
We needed a way to set up our brand on the AWS Marketplace. This has opened up a whole new way of engaging with our customers and expands the realm of customers that we can serve.
Takes the pain out of launching on AWS Marketplace
What do you like best about the product?
Clazar made it incredibly easy for us to list on AWS Marketplace without having to deal with all the technical and billing complexities ourselves. Their platform is clean, intuitive, and does exactly what we need it to do , no fluff!! But honestly, what stood out most was the support: their team was proactive, responsive, and super knowledgeable about everything from private offers to how to qualify for AWS credits. It’s a no-brainer if you want to launch fast and do it right.
What do you dislike about the product?
There’s not much to dislike. If anything, I’d say some of the configuration flexibility could be expanded (e.g. around advanced usage tiers) or some more information sharing on companies with multiple offices or HQs and how that affects the AWS country account, but it hasn’t been a blocker for us. And to be fair, they’ve already iterated quickly when we’ve raised requests
What problems is the product solving and how is that benefiting you?
Clazar helped us solve the biggest challenge we faced: getting listed on AWS Marketplace without pulling in heavy dev, finance, or legal resources. Managing billing models, usage dimensions, compliance, and private offers manually would’ve taken us months. With Clazar, we launched in weeks — and their team walked us through every step.
It’s also enabled us to open a new GTM channel with minimal lift, streamline procurement for our enterprise customers, and unlock access to AWS committed spend — all of which is helping us accelerate deal cycles and close more business.
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It’s also enabled us to open a new GTM channel with minimal lift, streamline procurement for our enterprise customers, and unlock access to AWS committed spend — all of which is helping us accelerate deal cycles and close more business.
Ask ChatGPT
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