Clazar
Clazar, Inc.Reviews from AWS customer
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Clazar Streamlines AWS Co-Sell, Minor Customization Hurdles Remain
What do you like best about the product?
Clazar has made it significantly easier to operationalize our AWS co-sell motion by providing a seamless connection between our CRM and ACE.The automatic synchronization of opportunities, partner metadata, and pipeline updates has saved our team hours of manual work and improved accuracy in reporting.
The dashboards and workflow visibility are particularly helpful — they allow both Sales, Partner and deal desk teams to track AWS opportunity progression and funding eligibility in real time. The onboarding support was responsive, and the platform continues to evolve quickly based on user feedback.
Overall, Clazar has streamlined our marketplace and ACE engagement, reduced administrative overhead, and accelerated how we align with AWS co-sell programs — a clear upside for any ISV with an active AWS motion.
The dashboards and workflow visibility are particularly helpful — they allow both Sales, Partner and deal desk teams to track AWS opportunity progression and funding eligibility in real time. The onboarding support was responsive, and the platform continues to evolve quickly based on user feedback.
Overall, Clazar has streamlined our marketplace and ACE engagement, reduced administrative overhead, and accelerated how we align with AWS co-sell programs — a clear upside for any ISV with an active AWS motion.
What do you dislike about the product?
While the platform offers robust capabilities, I have encountered some friction when trying to customize fields or map unique CRM data models, especially when dealing with a complex CRM schema. Occasionally, there is noticeable sync latency between SFDC and ACE, which can delay the visibility of opportunity status updates.
Reporting features are on the rise, but the addition of more advanced analytics and configurable alerts would further enhance the experience. Overall, these issues feel like minor growing pains for a rapidly evolving platform. However, increased flexibility and greater transparency in configuration would make Clazar even more valuable.
Reporting features are on the rise, but the addition of more advanced analytics and configurable alerts would further enhance the experience. Overall, these issues feel like minor growing pains for a rapidly evolving platform. However, increased flexibility and greater transparency in configuration would make Clazar even more valuable.
What problems is the product solving and how is that benefiting you?
Before using Clazar, managing AWS co-sell opportunities meant we had to constantly update information manually between our CRM and ACE. This often resulted in data mismatches, reduced visibility, and missed chances for funding.
With Clazar, that entire process is now fully automated. Opportunities, partner information, and status updates are synced in real time, removing the need for manual intervention.
This automation has eliminated redundant work across our Sales, Alliances, and Operations teams, and we now have confidence that every qualifying deal is submitted to AWS accurately and on schedule. As a result, our co-sell process has become faster, our partnership with AWS has grown stronger, and both sides benefit from clearer pipeline visibility.
Overall, Clazar has transformed what was once a tedious and error-prone administrative burden into a workflow that is scalable, compliant, and auditable, directly contributing to increased joint revenue.
With Clazar, that entire process is now fully automated. Opportunities, partner information, and status updates are synced in real time, removing the need for manual intervention.
This automation has eliminated redundant work across our Sales, Alliances, and Operations teams, and we now have confidence that every qualifying deal is submitted to AWS accurately and on schedule. As a result, our co-sell process has become faster, our partnership with AWS has grown stronger, and both sides benefit from clearer pipeline visibility.
Overall, Clazar has transformed what was once a tedious and error-prone administrative burden into a workflow that is scalable, compliant, and auditable, directly contributing to increased joint revenue.
Clazar is a great partner in managing our Hyperscaler marketplace operations
What do you like best about the product?
What I like best about Clazar is their deep knowledge and best-practice sharing in managing marketplace operations. The platform has made it incredibly easy to list and manage our AWS Marketplace offerings. With Clazar, we were able to get listed on AWS Marketplace within a week, which saved us a huge amount of time.
Their support team is also outstanding, always available, responsive, and helpful with integrations and co-sell pipeline management, and best practices with private and public offers via Marketplace.
One of the most impactful features for us is the ability to automatically submit our desired selection of pipeline to AWS Marketplace, which eliminates a lot of manual work and streamlines the whole process of Co-Selling through AWS.
Their support team is also outstanding, always available, responsive, and helpful with integrations and co-sell pipeline management, and best practices with private and public offers via Marketplace.
One of the most impactful features for us is the ability to automatically submit our desired selection of pipeline to AWS Marketplace, which eliminates a lot of manual work and streamlines the whole process of Co-Selling through AWS.
What do you dislike about the product?
There is no downside of using Clazar for us, it has always been contributing to our goals.
What problems is the product solving and how is that benefiting you?
Clazar simplifies the complexity of managing cloud marketplace operations by reducing manual work. It helps us keep our offers managed, and streamline co-sell pipeline management, which saves time and drives more efficiency in our marketplace sales process.
Expert Guidance and Streamlined Processes, Limited by CSP Portals
What do you like best about the product?
Tools are meant to make complex processes easier. Clazar does exactly that. One piece that I was not expecting to get as much value from is the continued expertise from the team around the Cloud Platforms and they not only provide the tool to make the private offer process easier, they are experts with recommendations around how offers work in each platform.
What do you dislike about the product?
For our business, there are some limitations to what the platform can handle due to CSP portal limitations. But to combat this the team is extremely helpful when it comes to guidance around these deals that are not done via the Clazar tool.
What problems is the product solving and how is that benefiting you?
We use the platform for Private Offer management and creation (except for those that are limited by the CSP providers).
Clazar makes CSP Co-Selling Faster and Easier
What do you like best about the product?
Previous Response: The sales process was clear and not full of pressure to 'buy today.' The platform handles two aspects of a CSP relationship: hosting of the marketplace listing, as well as the co-sell features that integrate easily with Salesforce. The implementation was fast and quite easy - the documentation and guidance from the Clazar team helped us go live in a couple of 45 minute calls. - The sales team now can easily self-serve deal registrations with CSPs - The interface to build Sales Offers is clean and easy to use for Sales Ops and Alliances Moving forward with Clazar was an easy decision based on the feature-set, the cost, and the support the team offers to customers throughout the whole process. Support has also been very helpful, and easily accessible via Slack.
What do you dislike about the product?
The pricing options were a bit confusing at first.
What problems is the product solving and how is that benefiting you?
Cloud Marketplace interfaces and programs are typically accessed and used by alliance professionals and/or sales operations teams. Prior to Clazar, we manually entered deal registrations, one-by-one, which makes scaling a co-sell motion impossible. Clazar's automation saves a ridiculous amount of time - in fact, probably one headcount - as every seller in our organization can register opps for co-sell with. one simple click of a button in SFDC.
AWS Marketplace expertise we needed (and fast)
What do you like best about the product?
We had an excellent experience with the team at Clazar. I can't speak highly enough of Deepshika. My company is an AWS partner, and we've done the AWS Marketplace setup a few times for various products. This time we used Clazar, and it completely changed the experience. For context, my team is in the voice agents space. The space is developing rapidly, and we're focused on engineering and maintaining the product. Working with Clazar made it possible to get up and running in the Marketplace quickly. They had clear steps, and also specific recommendations on best practices. Deepshika is one of the best customer success / architects I've ever worked with, at any vendor. Fast response, excellent insight. Also no drama — she was very easy to work with when we collaborated on copy, and requested edits (since we know our product better than anyone!). Not only did they get us live much faster than I thought possible, our listing is much higher quality, and optimized for best practices. I would not hesitate to work with them again and recommend them to any startup founder.
What do you dislike about the product?
Honestly, I don't have much to say here, in terms of dislikes or cons. It was an all around great experience. I have to give credit again to Deepshika.
What problems is the product solving and how is that benefiting you?
Clazar Cloud helped us go live on the AWS Marketplace. This is a key step in our partnership with AWS.
Incredible support - an awesome partner
What do you like best about the product?
My experience with Clazar has been outstanding, particularly thanks to their customer success and support team. When we sent out our first Azure offer, our customer success specialist, Dixit, provided exceptional support. He was knowledgeable, highly responsive, and willing to join calls with us and our client on very short notice to ensure everything was handled properly. He truly went the extra mile to make sure we had everything we need, and I can't express how much we appreciate it! Additionally, I find Clazar itself to be a user-friendly tool.
What do you dislike about the product?
It would be awesome if there was an ability to export signed offers as PDFs, and to generate reminder notifications to clients from within Clazar (for an offer expiring soon, for example), but aside from those two - Clazar has been an incredible tool to use!
What problems is the product solving and how is that benefiting you?
Clazar allows us to send Marketplace, Azure and GCP offers with ease.
Excellent support
What do you like best about the product?
Working with Clazar’s team was an excellent experience. They guided us through setting up our Salesforce–AWS integration, enabling seamless co-selling with AWS without the burden of manual effort. Our implementation specialist, Deepshika, was incredibly knowledgeable and supportive throughout the process, ensuring we were fully set up and able to maximize the value of Clazar’s platform.
What do you dislike about the product?
I haven’t encountered any issues at this time.
What problems is the product solving and how is that benefiting you?
Clazar Cloud Sales Platform has streamlined our co-selling process with AWS by eliminating the need for manual data entry and coordination. By integrating directly with Salesforce, it ensures that opportunities flow seamlessly, reducing administrative overhead and minimizing errors. This has not only saved our team time but also allowed us to focus more on driving revenue and strengthening our partnership with AWS.
very helpful team! marketplace was hard to navigate and Clazar was very responsive
What do you like best about the product?
helpful docs, clear user guidelines for setup
What do you dislike about the product?
pricing page to list product was confusing - didn't understand the different dimensions and needed help
What problems is the product solving and how is that benefiting you?
listing on marketplaces like AWS
Amazing service
What do you like best about the product?
Enables fast listing and selling on AWS, Azure, and GCP marketplaces with minimal engineering effort.
What do you dislike about the product?
Some integrations with CRMs could offer more flexibility so they fit a wider range of existing workflows.
What problems is the product solving and how is that benefiting you?
Clazar removes the heavy engineering work of listing and managing offers on AWS marketplaces, allowing us to launch and scale much faster.
Marketplace listing in weeks not months
What do you like best about the product?
Stellar customer service, technical implementation is superb, and delivery is fast.
What do you dislike about the product?
The Clazar platform itself is not super useful for me as a user, but the support the team provides is the main draw.
What problems is the product solving and how is that benefiting you?
Time to marketplace listing and technical integration.
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