Audience Profiling, Segmentation & Personalization Engine

Publicis Sapient's Personalization Super App leverages cutting-edge AWS AI services to develop accurate customer personas, enabling unique personalized journeys and driving engagement while ensuring strict data privacy. Built on AWS for robust security, this solution empowers businesses to transform marketing strategies by offering tailored experiences at every touchpoint, boosting ROI and compliance. Features include zero-copy data sharing, pre-built AI models, local data residency, encryption, seamless cross-department collaboration, and AI-driven recommendation ranking for enhanced customer insights and marketing activation.