Storylane

What do you like best about the product?

I create marketing videos to showcase our SaaS product with Storylane. It saves me time when creating product videos that are innovative. I like that it's very simple to use and quick. I appreciate the suggested text in the comment boxes, as it really helps with the speed of creating videos since I don't need to come up with a script from scratch; I can just tweak the suggestions. Also, the initial setup is very simple.

What do you dislike about the product?

Sometimes the videos can be a bit tricky to edit

What problems is the product solving and how is that benefiting you?

I create marketing videos with Storylane, which saves me time and supports innovation. It's simple and quick to use, and I love the suggested text feature in comment boxes that speeds up video creation.

What do you like best about the product?

I find the seamlessness of the capture and edit cycle in Storylane to be the most valuable part. The browser extension makes the initial capture incredibly simple, but the real power lies in the post-capture editor. Being able to add or remove screens on the fly as the product evolves is a massive time saver for us. Once we're happy with the flow, the one-click publish feature ensures the live demo is updated across the client's site. This agility allows us to be much more responsive to our clients' needs, and we can provide them with a functional, interactive asset in a fraction of the time it would take to edit a video file.

What do you dislike about the product?

While the tool is excellent, there are a few areas where I'd like to see more flexibility. For instance, while they recently added GIF support, I feel like the ability to simulate a natural scroll on the page during a demo would be a significant UX improvement for our more long-form product pages. I'd also love to see even more granular ways to edit the captured pages directly within the tool. Sometimes we need to tweak specific UI elements or hide certain data points more aggressively, and having more robust on-page editing capabilities would prevent us from having to do multiple recaptures if a single pixel is out of place.

What problems is the product solving and how is that benefiting you?

Storylane solves the obsolescence issue with video production by allowing us to create high-quality interactive walkthroughs quickly and cost-effectively. It bridges the gap between static and live environments, providing a modern, polished way to showcase our clients' products.

What do you like best about the product?

Storylane makes it very easy to create interactive product demos without heavy technical effort. The UI is intuitive, demo flows are smooth, and sharing via links or embeds is seamless. It’s especially helpful for marketing and sales teams to showcase product features in a guided, self-serve way, which improves engagement and reduces dependency on live demos.

What do you dislike about the product?

Customization options can sometimes feel limited for more complex or highly branded demo experiences. Certain advanced interactions and conditional flows require workarounds, and performance may vary with large demos. More flexibility in design control and deeper analytics would make the platform even stronger.

What problems is the product solving and how is that benefiting you?

Storylane helps us guide users inside the product dashboard without needing live support or training sessions. We use it to build interactive walkthroughs that show users exactly how to perform actions—such as creating templates, using key features, and navigating the platform step by step.

Rather than reading documentation or reaching out to support, users can learn how the dashboard works, understand feature flows visually, follow guided steps to complete tasks (like template creation), and get onboarded faster.

As a result, it improves overall user understanding of the product, increases feature adoption, strengthens the onboarding experience, and reduces basic “how-to” support queries.

In short, Storylane helps us teach users how to use the product interface in a practical, hands-on way.

What do you like best about the product?

Storylane has completely transformed how we showcase our solutions to prospects. The platform is incredibly intuitive—we were able to create our first interactive demo within hours, not days. The ability to capture our product screens and add guided tooltips, hotspots, and branching paths makes our demos feel truly personalized for each use case.
What really stands out is how easy it is for non-technical team members to create and update demos independently. Our sales and marketing teams now have full autonomy to build tailored experiences without bothering our product team.

What do you dislike about the product?

Honestly, very little. The learning curve is minimal, though I'd love to see even more advanced analytics features in future updates.

What problems is the product solving and how is that benefiting you?

Before Storylane, scheduling live demos was a bottleneck in our sales process. Now prospects can experience our product on their own time, which has significantly shortened our sales cycle. We've seen a noticeable increase in qualified leads since embedding interactive demos on our website and in our outreach campaigns.

What do you like best about the product?

Storylane has been a game-changer for creating interactive demos. It’s quick to set up, easy to edit, and the finished demos look polished and on-brand. The ability to guide users through a product flow (without needing live calls for everything) has improved our lead engagement and made it simpler for prospects to understand value fast. Overall, it’s saved time for our team and made our demos more consistent.

What do you dislike about the product?

Absolutely nothing! Honestly couldn't say a bad word about it

What problems is the product solving and how is that benefiting you?

Storylane is solving the problem of showing a product clearly and consistently without relying on live demos every time. Instead of explaining features over calls (or sending static screenshots), it lets you create interactive, guided product experiences that prospects can explore on their own.

How it benefits me:

It saves time by reducing repetitive demo calls and back-and-forth.

It improves lead engagement because prospects can “click through” the value, not just read about it.

It keeps messaging consistent—everyone sees the same polished story and key differentiators.

It’s reusable across channels (website, email, outbound, ads), so one demo asset supports multiple campaigns.