Overview
Why Cloudinary Video?
Leverage AI powered Video APIs to automate management, editing, optimization and delivery of high-performing videos to any endpoint. Boost conversions with fast-loading videos dynamically transcoded to optimal format, resolution based on end-user's device and network condition. Adaptive bitrate streaming for buffer-free long-form videos - on-demand or live. Eliminate mundane video editing tasks for branded or user-generated videos with AI-powered tagging, moderation, cropping, previews, subtitles, translations, chapters and more. Fully customizable and WCAG 2.1 AA compliant Video Player lets you deliver personalized video experiences to all types of audiences to boost reach. Cloudinary customers have reported
- Up to 45% boost in video-enabled conversions for ecommerce
- 50% faster delivery of video experiences
- Ability to launch new video experiences in days vs months
- Cloudinary can be combined with your AWS Cloudfront CDN to deliver lightning fast visual experiences - at global scale and with unmatched ease.
For more information please contact awsmarketplace@cloudinary.comÂ
Highlights
- Generative AI / MCP: We've applied AI since 2012 to automate visual asset lifecycle and we continue to innovate with Generative AI capabilities that offer practical and scalable solutions based on customer feedback. Our latest MCP Servers will give developers and AI agents OpenAPI-standard access to our image and video APIs, enabling rapid testing, automation, asset management and powerful cross-system workflows without writing code
- One Platform for Images and Video: Use the same API-first platform to optimize images for faster load times, adapt and customize for different endpoints using Generative AI-powered automation.
- Native Digital Asset Management: Includes AI-based video content analysis, search and tagging, creative review/approval workflows, brand portal for internal/external collaboration and more.
Details
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
Pricing
Dimension | Description | Cost/month |
|---|---|---|
Plus | 225 Monthly credits, 1 user | $99.00 |
Advanced | 600 Monthly credits, 5 users | $249.00 |
Advanced Extra | 1350 Monthly credits, 5 users | $549.00 |
Vendor refund policy
Please visit https://cloudinary.com/tos for our terms of service.
Custom pricing options
How can we make this page better?
Legal
Vendor terms and conditions
Content disclaimer
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
You can visit https://support.cloudinary.com to participate in our community forums, access knowledge base articles, tips & tricks, and best practices for your visual media needs. Our Customer Success team provides the technical and operational expertise to help you plan, implement, deploy, and manage Cloudinary as your solution evolves. You can open a support ticket using https://support.cloudinary.com/hc/en-us/requests/new , or you can email us at support@cloudinary.com .
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products

Customer reviews
Reliable image hosting and storage improve organization but setup complexity challenges new users
What is our primary use case?
What is most valuable?
What needs improvement?
For how long have I used the solution?
What do I think about the stability of the solution?
How are customer service and support?
How would you rate customer service and support?
Neutral
How was the initial setup?
What's my experience with pricing, setup cost, and licensing?
What other advice do I have?
A comprehensive API for easily uploading media files from server-side code
What is our primary use case?
Cloudinary is a cloud hosting platform for images and videos. It provides APIs for developers to host their images on the platform. I use it to build applications where images are hosted in the cloud rather than on local storage. This helps with optimizing and managing images efficiently.
How has it helped my organization?
For digital asset management, I store all my images on Cloudinary instead of on my phone or laptop. This allows me to optimize the images, reduce their file sizes, and use them across various social media platforms. Depending on the use case, Cloudinary offers different options to manage and utilize images effectively.
What is most valuable?
As a developer, I find Cloudinary valuable because it provides many opportunities for building applications. For example, I recently created an AI application that can read images and automatically generate captions, which helps in describing images or videos without manual input. Cloudinary's APIs support this functionality and enhance my development process.
One of the most beneficial features of Cloudinary is its asset management capabilities. I can tag and categorize images and videos based on their content, such as tagging videos where a person is wearing glasses. This helps in organizing and managing media effectively.
I have experimented with Cloudinary's automation capabilities, but I am still learning and haven't fully explored its potential. Currently, I want to use Cloudinary to improve user engagement with my videos, such as tracking who is viewing and interacting with my media. This is a feature I plan to explore more in the future.
What needs improvement?
I haven't really thought about what improvements I’d like to see in Cloudinary recently. One thing that comes to mind is the capability for hosting very large video files, similar to platforms like YouTube. Cloudinary is not as widely known for video uploads as other platforms, and it would be great if it had a larger user base for this purpose.
Apart from marketing and video uploading, I haven't identified specific features or functionalities that need improvement. It’s been a while since I actively used Cloudinary, and I’m just starting to get back into it. Once I’m more familiar with it again, I’ll have a better idea of any gaps or areas for enhancement. I’ll need to think more about this and might provide feedback later.
For how long have I used the solution?
What do I think about the stability of the solution?
I find Cloudinary to be stable. Since it's a cloud-based solution hosted on various servers, it manages downtime effectively. The only minor issue I've encountered is occasional delays in generating responses, which might be due to slow internet. However, overall, I haven’t experienced significant downtime or stability issues.
How are customer service and support?
I’ve used several support channels for Cloudinary. They have a community forum and a Discord channel where you can ask questions and get help. The Discord channel is particularly active, with many Cloudinary experts and technical folks available to assist. There’s also Twitter for reaching out with any issues. Depending on where you ask, you might get support directly from the Cloudinary team or from other users.
I mostly use Discord for support since that’s where the whole team and other professionals are. They also host webinars to answer questions and demonstrate product features.
Which solution did I use previously and why did I switch?
Before Cloudinary, I worked with other digital asset management solutions. Many of them required payment for accessing full features, which I found less appealing. Cloudinary’s free version offers a lot, and I preferred its UI and functionality, so I stuck with it.
How was the initial setup?
For deployment and initial setup, it was straightforward. You simply need to visit the Cloudinary website, create an account, and sign up using your Google or GitHub account, or with your email to generate a password. The signup process is easy, and I didn't encounter any difficulties. After creating an account, you can access and start using the platform immediately.
You can interact with the platform through its documentation and explore what it offers even before gaining full access.
What about the implementation team?
What's my experience with pricing, setup cost, and licensing?
I’m using the free version of Cloudinary.
What other advice do I have?
I would definitely recommend Cloudinary to others. It’s user-friendly and doesn’t require you to be technical to use it. The UI and landing page are clear and provide all the information you need to get started, so you don’t have to learn programming to make it work. Overall, I’d rate Cloudinary a nine out of ten. It’s a great platform.
Easy-to-use product with efficient documentation
What is our primary use case?
I use the product for all of my web development projects. For instance, I used it to create a photo-sharing website.
How has it helped my organization?
Cloudinary's AI features, like ad copy and image transformation, have significantly streamlined my projects.
What is most valuable?
The platform is very easy to use. The documentation is excellent, and the implementation involves only a few simple steps. It is accessible to users with varying levels of expertise.
What needs improvement?
The platform's API features need enhancement.
For how long have I used the solution?
I have been using Cloudinary for about a year.
What do I think about the stability of the solution?
I rate the product stability an eight.
What do I think about the scalability of the solution?
The product is scalable.
What's my experience with pricing, setup cost, and licensing?
I have not used the product's paid subscription, as the free tier is sufficient for most users.
What other advice do I have?
I recommend Cloudinary to others and rate it a nine.
An online platform to manage images and ffers a free-tier to benefit beginners
What is our primary use case?
I use Cloudinary to create an online platform to manage images. I’ve handled over a thousand images. Additionally, I use Cloudinary to store similar components, treating them as object storage.
What is most valuable?
A developer who wants to work with an automated demo project might typically store images as blobs in the database or an external folder. However, this approach can lead to issues with managing and retrieving the images. Cloudinary offers a solution by providing an easy-to-use platform for managing media files. It’s user-friendly and accessible, making it a good choice for new and experienced developers.
Unlike other object storage platforms like Google Cloud Storage or IBM Cloud Object Storage, Cloudinary offers a more straightforward and often more affordable solution. While other platforms can have a steep learning curve and may charge based on the number of requests or storage used, Cloudinary provides a free tier that is quite generous.
For instance, I worked with a client to set up an online auction platform and uploaded many files. Despite the substantial data, I received no issues or notifications from Cloudinary about overuse, highlighting their effective and scalable service.
What needs improvement?
It blocked our account, prevented us from uploading files, and showed a message about file adjustments. It wasn't well integrated with the project's storage and didn't streamline the application.
For how long have I used the solution?
I have been using Cloudinary for over a year.
What do I think about the stability of the solution?
I rate the solution’s stability an eight out of ten.
What do I think about the scalability of the solution?
While developing my application, I was able to easily scale to multiple instances, and this scaling did not negatively affect my Cloudinary account. I can effectively store and manage my application’s media. However, when integrating the Cloudinary API, I must ensure proper installation and configuration.
I rate the solution’s scalability a ten out of ten.
What's my experience with pricing, setup cost, and licensing?
Cloudinary provides a free plan for developers wanting to get started or explore its capabilities. The free plan includes access to the app's API, which is useful for developers looking to experiment and understand the platform's potential.
What other advice do I have?
Cloudinary provides an API that can be integrated into server- and client-side applications. You can connect the API to your server-side application for backend operations, and for front-end developers, Cloudinary also offers a way to integrate directly into client-side applications. You don't need to create a new website or backend system to use Cloudinary; you can seamlessly incorporate it into your existing client-side code.
I recommend using Cloudinary. For one, it offers a generous free tier that can benefit beginners and small projects. Cloudinary's free plan provides ample resources for managing and optimizing media, which can be ideal when working with a low budget.
Overall, I rate the solution a ten out of ten.
Easy for beginners but comes at a high price
What is our primary use case?
I use the solution in my company while developing an app. I use it as a way to store our company's images for the websites that I made.
What is most valuable?
The most valuable feature of the solution stems from the fact that I like that the tool takes care of transforming the images. For example, you can have an image that is 15 MB in size, and Cloudinary can take that image, upload it to the servers, and compress it. When developing the websites, I can get the images stored in Cloudinary in any format that I want and resize them as I wish.
What needs improvement?
The high price of the tool is an area of concern where improvements are required.
Cloudinary's documentation part has certain shortcomings when compared to the ones provided by the other tools on the market, so I think it needs to be improved. The documentation part is not that easy to follow, especially for beginners.
For how long have I used the solution?
I have been using Cloudinary for a year. I am a customer of the tool.
What do I think about the stability of the solution?
I haven't faced any stability issues with the product over the year that I have used it. Stability-wise, I rate the solution a nine out of ten.
What do I think about the scalability of the solution?
I don't remember about the product's scalability part, but I think the tool has limits. When you go through the tool's plans, you will see that the solution has plans like 250 credits, which accounts for 250 GB or something. After that, you have to contact the tool's support to scale more. I am not sure about the tool's scaling ability. If one day, my business had 600 GB of storage, and I needed to scale it up, then it wouldn't be easy for me. I have to contact the solution team and figure it out. Scalability-wise, I rate the solution a seven out of ten.
Around six people in my company use the product.
How are customer service and support?
The tool's support team is very prompt. When I gave the tool's support team a clear description of my problem, they gave me the help I wanted and directed me to the solution to my issue. The team is good when it comes to response time and knowledge. I rate the tool's support a ten out of ten.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I have used AWS, but it was not focused on specializing in images. It is just a storage tool.
What's my experience with pricing, setup cost, and licensing?
The tool's pricing is very high. If you are an established company, I think it is worth the money since getting images on the web with the highest quality is very hard, but Cloudinary is good at handling such areas.
What other advice do I have?
To use the integration capabilities of the product, I use the product's documentation to integrate it with my other tools, like Node.js.
I have not used or integrated with the AI capabilities of the product.
I would recommend the tool to people who are starting out because Cloudinary has initial plans in which it gives you 25 GB of storage, which is very good for someone who is just starting out and needs to assess their business.
Considering the expensive nature of the product, I rate the tool a seven out of ten.