Sold by: MAD Services
Prospect is an AI-powered cognitive analytics solution designed for trade marketing and sales teams implementing Point Of Sale materials (POSm). It leverages AWS predictive models trained on real shopper behavior to forecast visual impact and engagement for various in-store communication touchpoint before launch. It opens the way for data-driven insights for all sort of POS materials, that often go unevaluated. Prospect helps brands optimize designs and maximize POSm ROI—all with the scalability, security of AWS cloud services.
Overview
Prospect is an AWS-powered AI solution that transforms how brands create POS materials. Instead of sending designs to retail untested or relying on slow, costly post-store research, Prospect enables fast, affordable, and scalable pre-testing. This enables to shift the paradigm how the Producers approach this important in-store touchpoint and allows to increase impact of budgets spent for POS materials. Using AWS services like SageMaker and Bedrock, Prospect predicts shelf impact by simulating shopper attention in real retail contexts. Brands receive clear metrics—visibility, clarity, engagement, and brand fit—plus actionable recommendations to choose the design that wins in-store.
Prospect empowers all brands—including “challengers” with limited budget —to unlock growth, strengthen in-store presence, and gain a competitive edge, backed by the reliability and scalability of AWS.
Highlights
- Prospect redefines Point Of Sale materials designing with AI models trained on real eye-tracking data. It predicts shopper attention and delivers actionable insights before production, so client and agency can iterate to improve the communication and ROI. Following universal perception patterns built into AI algorithm, Prospect replaces costly, time-consuming eye-tracking studies with fast, secure visual analytics—helping brands cut redesign costs and speed time-to-market.
- Powered by AWS services like Amazon SageMaker, AWS Lambda, and Amazon S3, PROSPECT combines speed, scalability, and security to process visual analyses in seconds. Businesses receive predictive heatmaps, performance scores, and tailored recommendations to optimize design strategies. With enterprise-grade reliability and compliance, PROSPECT transforms packaging testing into a fast, data-driven process—helping brands reduce waste, improve engagement, and boost conversion.
- Prospect empowers all brands—including “challengers” with limited budget —to unlock growth, strengthen in-store presence, and gain a competitive edge, backed by the reliability and scalability of AWS.
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Vendor support
Learn how PROSPECT speeds up Innovation Wheel for your brand(s) and marketing activity. Allure Product Page at https://www.madresear.ch/product-prospect – learn more how it works.
See our POV for tech driven in-store communication testing: https://www.madresear.ch/post/prospect-automated-visual-impact-prediction
Case studies and benchmarks available upon request via research@madresear.ch