Sold by: TransUnion
Deployed on AWS
AdAdvisor by TransUnion's Propensity & Interests audiences cover everything from purchase behaviors to household net worth, beauty and personal care, pets, real estate, education, apparel, media consumption, and more. Reach your omnichannel consumers with thousands of propensity audiences spanning all verticals.
Overview
AdAdvisor by TransUnion's Propensity & Interests audiences cover everything from purchase behaviors to household net worth, beauty and personal care, pets, real estate, education, apparel, media consumption, and more. Reach your omnichannel consumers with thousands of propensity audiences spanning all verticals.
Audiences may be sourced from a combination of:
- Customer-level purchase data from retailers
- Transaction data
- Self-reported data, from nationally recognized surveys and panels
- Warranty & registration data
- Self-reported viewership & website visitation data
- Market research
Audience Groups
- Apparel
- Beauty & Personal Care
- Consumer Electronics
- Entertainment
- Grocery
- Healthcare Products
- Hobbies & Interests
- Home Appliances
- Home Improvement
- Household Products
- Lifestyle
- Personal Finance
- Pets
- Restaurants
- Retail
- Shopper Segments
- Travel
- Web Browsing
Regulatory and Compliance Info
As a credit bureau, TransUnion is held to the highest levels of compliance as required by law. As such, we hold our organization and our partners to high standards of compliance in terms of data collection, audience creation, and distribution. As legal requirements may change or be added, such as those provided in health laws, state comprehensive privacy laws, AI laws, marketing laws, and more, we may make ongoing changes to our solutions, audiences, and attributes to help comply with our legal obligations.
TransUnion's identity graph maintained for TruAudience marketing solutions houses data permissioned for marketing use cases and is separate from TransUnion's credit data. TruAudience AdAdvisor audiences are sourced from a combination of public and private sources, self-reported data, and modeled data.
About AdAdvisor
Using the most authoritative consumer data available, TruAudience AdAdvisor enables you to reach 220 million US adults in more than 120 million households - over 98% of all households in the US. Built from TransUnion's identity assets, TruAudience AdAdvisor helps publishers and platforms serve audiences most predisposed to a brand, products, or service. With over 5,600 AdAdvisor audiences across 8 data categories, you can increase your yield and monetization rates with audience insights for the consumers connected to your properties. TruAudience AdAdvisor can help propel your audience definition beyond ZIP code, age, and gender - giving you information on consumer brand preferences, product affinities, and behavioral variables. And since we also work with many of the largest brands and agencies, you can transact on the same audience currency as your advertisers.
About TransUnion
TransUnion is a global information and insights company with over 12,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® - and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.
For more information on pricing and audience availability, please reach out to AudienceHelp@TransUnion.com .
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Dimensions summary
This listing uses a single pricing dimension called Product Access (Units). It is offered at no cost and grants subscribers access to the product. There are no tiers, instance sizes, or usage add-ons to compare. You subscribe to the one access dimension to use the product's propensity and interests data for identity-driven marketing. Pricing does not scale across multiple options, so your choice is limited to this one access grant.
Top-of-mind questions for buyers
It grants subscribers access to the product's US propensity and interests data. This data supports identity-driven marketing, including audience targeting, data enrichment, and campaign personalization across marketing channels. Access is granted through the single dimension, with no separate usage add-ons to purchase.
No. This listing has one access dimension offered at no cost. There are no tiers, usage meters, or overage thresholds that trigger a cost change. Growing your audience volume or data usage does not add charges under this pricing structure.
www.transunion.com
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Refunds on Data delivered to Buyers are not available. Buyers may terminate the Subscription or this Agreement.
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Transunion - Auto (Trial) | All historical revisions | All future revisions | Not included | Not included |
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AdAdvisor by TransUnion's advantage in demographic data centers on our ability to resolve a persistent view of individuals over time, and we endeavor for our age and gender data to be comprehensive and stable. TruAudience AdAdvisor Demographics are divided into Household and Individual level audiences. Individual audience groups include Age, Education, Gender, Marital Status, and Military Status. Household audience groups include Employment Status, Household Composition, and Household Income.