AdAdvisor by TransUnion Automotive Audiences can help you find current automotive owners and lessees and households likely to be in the market for a new vehicle.

• Auto & Vehicle Financing audiences are based upon offline financial information for consumers with active auto loans and leases and are aggregated and depersonalized for marketing use cases.

• Covering more than 300 leading manufacturers and models, Auto & Vehicle Ownership audiences are compiled from aftermarket sources like third-party service records including oil changes, dealer service centers, and body shops.

• Auto Insurance audiences capture policyholders from prominent auto insurance providers.

• Auto Parts & Auto Repair audiences utilize transaction data to identify households who have bought car parts or accessories, or shopped at many of the largest auto maintenance chains in the country.

• Automotive Predicted Owners contain consumers with the highest likelihood to look like auto owners. This model reflects top prospective buyers based on a sample of known users.

Audience Groups  

• Auto & Vehicle Financing
• Auto & Vehicle Ownership
• Auto Insurance
• Auto Parts & Auto Repair
• Gas Brands
• Memberships
• Next Vehicle Purchase
• Predicted Owner

Regulatory and Compliance Info  

As a credit bureau, TransUnion is held to the highest levels of compliance as required by law. As such, we hold our organization and our partners to high standards of compliance in terms of data collection, audience creation, and distribution. As legal requirements may change or be added, such as those provided in health laws, state comprehensive privacy laws, AI laws, marketing laws, and more, we may make ongoing changes to our solutions, audiences, and attributes to help comply with our legal obligations.

TransUnion's identity graph maintained for TruAudience marketing solutions houses data permissioned for marketing use cases and is separate from TransUnion's credit data. TruAudience AdAdvisor audiences are sourced from a combination of public and private sources, self-reported data, and modeled data.

About AdAdvisor  

Using the most authoritative consumer data available, TruAudience AdAdvisor enables you to reach 220 million US adults in more than 120 million households - over 98% of all households in the US. Built from TransUnion's identity assets, TruAudience AdAdvisor helps publishers and platforms serve audiences most predisposed to a brand, products, or service. With over 5,600 AdAdvisor audiences across 8 data categories, you can increase your yield and monetization rates with audience insights for the consumers connected to your properties. TruAudience AdAdvisor can help propel your audience definition beyond ZIP code, age, and gender - giving you information on consumer brand preferences, product affinities, and behavioral variables. And since we also work with many of the largest brands and agencies, you can transact on the same audience currency as your advertisers.

About TransUnion  

TransUnion is a global information and insights company with over 12,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® - and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.

For more information on pricing and audience availability, please reach out to AudienceHelp@TransUnion.com.