Sold by: Acxiom
Deployed on AWS
Czech Republic Consumer Segmentation provides a powerful set of consumer classification systems developed that assess the socio-economic and geodemographic portraits of neighborhoods across Czech Republic. It consists of analysis variables and two segmentation systems, including international and market-optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Czech Republic Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, the Czech Republic Consumer Segmentation data classifies households into categories and groups. The market specific segmentation consists of 43 categories organized into 11 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables relate to presence of children, presence of adults aged over 55, unemployment level, education attainment, and average income in local currency.
Data complies with local privacy laws and is based on census, government and commercial data.
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
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Company Name
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Full Business Address
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State of Incorporation
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Company Contact Name
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Company Contact Email Address
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Company Contact Phone Number
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Intended Use Case
QUICK FACTS
Czech Republic Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level of ‘Statistical District’.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the Statistical District, representing no fewer than 100 individuals per geography aggregated. File contains data for 360,809 statistical districts.
Formats
This product is delivered as a database file (.dbf) with associated map files.
Usage information
By subscribing to this product, you agree that your use of this product is subject to the provider's offer terms including pricing information and data subscription agreement , and your use of AWS services is subject to the AWS Customer Agreement .
Update Frequency
Czech Republic Segmentation data files are updated annually.
Permitted Uses
See Acxiom’s Data Use Agreement.
Details
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $11,050.00 |
Dimensions summary
This listing uses a single pricing dimension: Product Access, measured in Units. You buy access to the consumer segmentation data under a contract. Pricing scales with the number of Units you purchase, so you choose the quantity that fits your needs. There are no separate tiers, instance sizes, or usage add-ons to compare. The data covers consumer segmentation for the Czech Republic at the statistical district level. This structure keeps buying simple: one access dimension governed by the contract term you agree to at purchase.
Top-of-mind questions for buyers
A Unit grants subscriber access to the Czech Republic consumer segmentation data at the statistical district level. You buy the number of Units you need to enable access under your contract. The unit governs entry to the dataset rather than metering usage like queries or records.
You get consumer segmentation for the Czech Republic organized by statistical district. This includes demographic, household, and segmentation intelligence built to support planning, targeting, and personalization. The data draws on ethically sourced consumer attributes and signals to help you understand and group audiences.
You commit through a contract rather than paying per query or per record. Access is granted by the Units you purchase, and cost scales with that quantity. There is no hourly metering or pay-as-you-go option. This structure suits continuous access to the segmentation data over your contract term.
www.acxiom.com
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Vendor refund policy
This product is not refundable.
Legal
Vendor terms and conditions
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Content disclaimer
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
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Czech Republic Consumer Segmentation – Statistical District | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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