IMDb Parents Guides: Severity Ratings & On-Screen Descriptions

This product includes severity ratings and scene descriptions for more than 190,000 movies, TV shows, and video games, updated on a daily basis. Drawing from the collective insights of the global IMDb community, IMDb Parents Guides provide detailed information and warnings about adult/potentially-harmful content and themes within the following categories:

1. Sex & Nudity
2. Violence & Gore
3. Profanity
4. Alcohol, Drugs & Smoking
5. Frightening & Intense Scenes.

For each category, when available, the dataset includes the following:

1. An overall severity rating (None, Mild, Moderate, or Severe) based on IMDb user votes
2. The count of user votes for each severity rating
3. Descriptions depicting or summarizing the adult/potentially-harmful scenes and on-screen actions/dialog, e.g.:

• Violence & Gore: There's a shootout in a street when a freight train plows through several cars, and a group of men fire guns at a taxi and van full of people. The people return fire and escape, ands several attackers are bloodlessly shot and killed.
• Alcohol, Drugs & Smoking: People drink wine and beer. Sedative medications and other mysterious concoctions are required to put people into these dreamlike states.
• Sex & Nudity: There is a single kiss in a non-romantic context.

Each title in the dataset is identifiable by the unique IMDb ID. By joining the title ID with the IMDb IMDb Essential Metadata or IMDb and Box Office Mojo package, licensees can leverage IMDb Parents Guides to extract unique insights about adult/potentially-harmful on-screen content to power a variety of advanced use-cases including:

• Refining content classification and discovery applications (search, recommendations, personalizations) to ensure only the most relevant and appropriate content is surfaced to customers of all ages
• Increasing accuracy and appropriateness of ad-placement to ensure and protect brand safety and customer trust
• Displaying detailed severity ratings directly to consumers, enabling them to make informed and safe what-to-watch decisions before they consume content

This product is sold exclusively as an add-on to one of the IMDb core data packages (Essential Metadata or IMDb and Box Office Mojo). The final licensing fee is subject to variables including the specific use case and length of term.