Sold by: True Influence
Deployed on AWS
The True Influence MarTech Company Intent file provides an in-depth view into technology purchase intent signals emanating from companies in the Marketing Technology industry. Using the most highly advanced signal analysis, True Influence produces weekly intent signal updates across its taxonomy of more than 7,000 topics.
Overview
True Influence MarTech Company Intent Data
The True Influence MarTech Company Intent file provides an in-depth view into technology purchase intent signals emanating from companies in the marketing technology industry. Using the most highly advanced signal analysis, True Influence produces weekly intent signal updates across its taxonomy of more than 7,000 topics. Such topics are grouped into logical themes, (i.e., cloud storage, IoT, Networking, Security, etc.) providing the most comprehensive view of considered purchases in the marketing technology industry. Select from over 75 intent signal themes to customize your intent data feed.
Intent data identifies organizations who are actively engaged in a purchase decision. Sales and marketing use this insight to shorten sales cycles, increase deal sizes and closure rates to ultimately increase their ROI. In addition, it provides relevant, timely and actionable insight into market conditions to inform business intelligence platforms, product planning, competitive intelligence, and business forecasting initiatives.
Use Cases
- Sales Account Prioritization/Mapping
- B2B Company Level Audience Segmentation/Targeting
- Business Intelligence
- Competitive and Sales Intelligence
- Industry Trend Analysis
Metadata
| Description | Value |
|---|---|
| Update Frequency | Weekly data updates |
| Data Source(s) | Live observations from Ad Exchanges, Search, Webcast Registrations, Content Syndication Downloads, Website/Blog Content Reads |
| Number of Intent Topics Covered | 7,000 + (custom topic creation available) |
| Signal Themes | More than 75 pre-configured themes, (i.e., cloud storage, IoT, Networking, Security, etc.) |
| Geographic Coverage | US |
| Time Period Coverage | Rolling 8-weeks, revealing most current and active intent signals |
| Data Set(s) Format(s) | Company firmographics, intent topics, (custom intent scoring algorithms available upon request) |
| Key Fields | Company name, company domain, location, intent topics |
| Data Channels | Examples include web devices, mobile devices, CTV devices, email marketing, content syndication, programmatic display |
Dataset Specification
- Custom data sets are available and may be configured to user specifications.
Additional Information
- Topic Dictionary
- Data Dictionary .
- Link to True Influence Marketing Cloud Free Trial .
- Quick Start Guide to Intent-Based Marketing .
Pricing Information
- Pricing is based upon annual subscription and listed at $28,000 /per year.
- Incremental industry selections available at $24,000 /per year.
- Custom themes available upon request.
Regulatory and Compliance Information
Support Information
About Your Company
At True Influence, we source data from millions of reliable, specialized and publicly available properties of online behavior encompassing online search, website and blog content reads, content syndication downloads, webcast registrations as well as our own first party email marketing opens and click throughs. Using AI and machine learning we identify spiking buyer intent at both the domain and individual contact level. Using our proprietary Relevance Engine™, we embrace a multi-variant approach to identify and evaluate intent signals for a more nuanced analysis of behavioral intent at increasingly granular levels. Check us out here at: True Influence .
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Cost/12 months |
|---|---|
ProductAccess | $28,000.00 |
Vendor refund policy
Refunds are not offered for this product.
Legal
Vendor terms and conditions
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Content disclaimer
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Delivery details
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Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
True Influence MarTech Company Intent | No historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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The True Influence MarTech Buyer Intent file provides an in-depth view into technology purchase intent signals emanating from companies in the marketing technology industry. Using the most highly advanced intent signal analysis, True Influence produces weekly intent signal updates across its taxonomy of more than 7,000 topics.
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