Field Force Assistant

"Field Force Assistant is an integrated platform designed to support pharmaceutical field representatives by streamlining both pre-call preparation and post-call documentation. Sales teams typically spend significant time gathering HCP insights from multiple systems before meetings and then manually capturing interaction notes after calls. This solution reduces that operational burden and improves rep productivity through a unified workflow.

The solution includes two key capabilities:

1. Pre-Call Planning (PCP) Agent

The Pre-Call Planning Agent provides a conversational chat-based interface that allows field reps to quickly retrieve structured information related to:

Healthcare professionals (HCPs) and healthcare organizations (HCOs) Historical interaction details Sales trends and prescribing patterns Target lists within an institution Suggested call plans and recommended engagement preparation The agent is built to ensure responses remain grounded in enterprise data sources and supports enhanced user experience features such as session memory, follow-up handling, monitoring, and evaluation against curated benchmarks.

2. Post-Call Rapid Response Tool (RRT)

The Rapid Response Tool enables field reps to record voice notes immediately after customer interactions. The tool performs: Automatic speech-to-text transcription Compliance checks aligned to regional/country-specific rules Summarization of call notes into structured insights Categorization and tagging into key themes, objections, and action items Captured insights are stored and can be surfaced later to improve future call preparation, enabling a continuous learning loop between pre-call planning and post-call intelligence.

Key Business Outcomes

Helps reduce time spent on manual preparation and documentation Enables faster access to trusted HCP and engagement insights Improves consistency and quality of call notes across teams Supports compliance readiness through automated checks Delivered early productivity improvements (~15 minutes saved per call) with strong adoption across field users (~200 users)

AWS Architecture Overview Amazon ECS (Fargate) – containerized application hosting Application Load Balancer – traffic routing & availability Amazon API Gateway – secure backend APIs Amazon S3 – storage for transcripts, logs, and outputs Amazon RDS (PostgreSQL) – structured application database Amazon CloudFront – frontend delivery Amazon ECR – container image repository AWS IAM + Secrets Manager – access control & secrets management Amazon CloudWatch – monitoring, logging, and alerts AWS CloudFormation – infrastructure provisioning (IaC) Amazon Bedrock (optional) – generative AI model integration"