Sold by: Precisely
Deployed on AWS
GroundView datasets deliver vital socioeconomic information within a geographic context for a deeper understanding of current and potential markets. It includes information such as household income, and consumer spending habits.
The thousands of variables included within GroundView allow clients to glean insights about current and potential markets down to the block group level, and better execute intelligence-based marketing, planning, and expansion strategies.
Overview
GroundView: Complete US Demographic Estimates and Projections Data Suite for the United States and Puerto Rico is an accurate, current, and comprehensive product suite containing over 7,200 demographic and socioeconomic variables, across multiple layers of geography including ZIP Codes and census block groups. Current year estimates and five year projections were produced by a team of demographers, statisticians and geographers with extensive industry experience, using data driven and reliable methodologies.
GroundView: Complete provides the following data components:
Demographics: population and household characteristics bundled in themed datasets, plus additional datasets such as Consumer Spend Potential, Retail Sales Potential, and Household Wealth and Financial Assets.
GeoEnrichment: current year estimates are transformed into relative values and provided in a set of themed datasets which correspond to the current year demographics data sets. Included with these components is the PreciselyID lookup.
GroundView datasets deliver demographic and socioeconomic information in a geographic context, for a deeper understanding of current and potential markets. Data includes information such as population by age and race, household income, and consumer spending potential. The GeoEnrichment percentage and mean/median data components are based on the current year GroundView demographic estimates. Each current year GroundView estimates dataset is transformed into relative values at the Block Group level, resulting in the set of GeoEnrichment files. An accompanying lookup table with the PreciselyID PBKEY and Block Group code enables the linkage to the derived GeoEnrichment data and thus delivers demographic information on a PreciselyID for operational efficiency at the address level.
Precisely GroundView data is used to understand, estimate, project, compare and differentiate the demographic, economic and geographic characteristics of markets including by customized trade areas. The annually updated GroundView suite of demographic datasets provide users with a sound basis for making assessments about current and target market sizes and characteristics, and for enhancing their customer databases with added contextual information.
Product is available in a number of GIS and database loadable formats.
This sample data set covers the San Francisco, CA area. This represents a subset of the full products geographic extent. The full commercial offering features geographic coverage of the entire United States.
Contact aws.data.partnership@precisely.com for more information on licensing the product.
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
GroundView USA Demographics Sample | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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