USA Demographics Data - Premium

GapMaps Demographics Data for USA - Premium

GapMaps provides highly accurate and globally consistent demographic datasets at a granular level. Understand who lives in a trade area, where they work and their spending potential which allows you to:

• better understand your customers
• identify optimal locations to expand your retail footprint
• define sales territories for franchisees
• run targeted marketing campaigns.

The premium demographics data for USA contains Census 2020, current year estimates and 5 year projections for selected metrics at Census block level including:

• Population: Age (5 Year Cohorts), Sex, Age by Sex, Hispanic Origin, Race, Race By Hispanic Origin, Household Type (Family, Non Family), Group Quarters Population, Marital Status, Educational Attainment
• Non Resident Population (overnight tourists): Annual/Quarterly Total, By Travel Reason (Business, Leisure, Migrant Workers), Leisure Travel by Accommodations (hotel, vacation home/2nd home, staying with friends/family, camping, RV)
• Labour Force: labor Force Status, Labor Force Status By Sex, Travel Time to work, Work At Home, Time Leaving for work, Means of Transportation to Work , Occupation, Employment by Industry, Employment by Establishment Type
• Households: Households By Type, Family Household Structure, Households by Size, Households By Age of Householder, Vehicles available, Vehicles available by Tenure, Language and Linguistic Isolation.
• Income: Median By Household Type, Average By Household Type Per Capita, Households By Income, Family Households by Income, Household Income by Median Hhld Age.
• Dwellings: Occupancy Status, Vacant Dwellings by Reason, Value of Owner-Occupied Dwellings, Rent, Units in Structure, Year of Construction
• Daytime Demographics: Business Establishments, Business Employees, Daytime Population, Company Headquarters, Establishments by Major Industry, Employees by Major Industry
• Consumer Expenditures: Detailed Product Expenditures, Merchandise Line Potential, Summary Level, Retail/Non-Retail Expenditures
• Retail Potential & Gap: Retail Potential by Detailed Store Type, Retail Sales by Detailed Store Type, Retail Gap by Detailed Store Type
• Environmental: Environmental Risks (10 categories), Topography, Air Quality, Climate (Temperature and Precipitation)
• Crime Risk: Risk Indexes and projections (Total, Personal, Property). Includes detailed crime indexes like murder and motor vehicle theft and summary indexes of crimes against persons, crimes against property and overall crime risk.
• Panorama Segmentation (USA only): consists of 68 segment groupings defined by pairing AGS neighborhood demographics with consumer attitudes and behaviour insights from GfK MRI survey
• Panorama CanAm Segmentation: segmentation groupings across both the USA and Canada (99 segments, 26 groups)

USA Demographics data is sourced from Applied Geographic Solutions (AGS). Data supplied at census block level.

Before a data subscription can be purchased GapMaps require you to complete a subscription request form to verify your identity and the intended use cases for the data. Please provide these details once you hit the subscribe button. GapMaps have 45 days to approve or decline this request.

If you require further information or support, please contact GapMaps at aws<_support@gapmaps.com >.