GapMaps provides highly accurate and globally consistent demographic datasets at a granular level. Understand who lives in a trade area, where they work and their spending potential so you can better understand your customers, identify optimal locations to expand your retail footprint, define sales territories for franchisees and run targeted marketing campaigns.
GapMaps provides highly accurate and globally consistent demographic datasets at a granular level. Understand who lives in a trade area, where they work and their spending potential which allows you to:
better understand your customers
identify optimal locations to expand your retail footprint
define sales territories for franchisees
run targeted marketing campaigns.
The basic demographics data for USA contains Census 2020, current year estimates and 5 year projections for selected metrics at Census block level including:
Population: Age (5 Year Cohorts), Sex, Age by Sex, Hispanic Origin, Race, Race By Hispanic Origin, Household Type (Family, Non Family), Group Quarters Population, Marital Status, Educational Attainment
Labour Force: labor Force Status, Labor Force Status By Sex, Travel Time to work, Work At Home, Time Leaving for work, Means of Transportation to Work , Occupation, Employment by Industry, Employment by Establishment Type
Households: Households By Type, Family Household Structure, Households by Size, Households By Age of Householder, Vehicles available, Vehicles available by Tenure, Language and Linguistic Isolation.
Income: Median By Household Type, Average By Household Type Per Capita, Households By Income, Family Households by Income, Household Income by Median Hhld Age.
Dwellings: Occupancy Status, Vacant Dwellings by Reason, Value of Owner-Occupied Dwellings, Rent, Units in Structure, Year of Construction
Daytime Demographics: Business Establishments, Business Employees, Daytime Population, Company Headquarters, Establishments by Major Industry, Employees by Major Industry
USA Demographics data is sourced from Applied Geographic Solutions (AGS). Data supplied at census block level.
Requirement for subscription request:
Before a data subscription can be purchased GapMaps require you to complete a subscription request form to verify your identity and the intended use cases for the data. Please provide these details once you hit the subscribe button. GapMaps have 45 days to approve or decline this request.
If you require further information or support, please contact GapMaps at aws<_support@gapmaps.com>.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing uses a single pricing dimension: Product Access (Units). You subscribe under a contract to gain access to the USA demographics dataset. There are no separate tiers, instance sizes, or usage add-ons to choose from. Access is granted through the one dimension, so you pay for entry to the dataset rather than scaling by consumption or feature level. The data covers United States population, labor force, household, income, dwelling, consumer expenditure, and daytime demographic metrics based on census sources and estimates.
Top-of-mind questions for buyers
What does one unit of Product Access grant me?
One unit of Product Access grants entry to the USA demographics dataset under your contract. You subscribe once to gain access rather than buying per record, per query, or per user. The single dimension covers your right to use the dataset for the contract period.
What demographic data is included in the USA dataset?
The dataset covers United States population, labor force, households, income, dwellings, and consumer expenditures. It also includes daytime demographics, retail potential, environmental and crime risk, and segmentation data. These are based on the 2020 Census and current-year estimates, with forecast population figures.
Does my cost change if I query more data or add more users?
No. This listing uses one flat access dimension with no usage metering. Your cost does not rise with query volume, number of users, or records accessed. You pay for entry to the dataset under contract, so there are no overage charges or scaling tiers.
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Refunds are not offered on this product. For questions or concerns, contact aws_support@gapmaps.com.
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GapMaps provides highly accurate and globally consistent demographic datasets at a granular level. Understand who lives in a trade area, where they work and their spending potential so you can better understand your customers, identify optimal locations to expand your retail footprint, define sales territories for franchisees and run targeted marketing campaigns.
GapMaps provides highly accurate and globally consistent demographic datasets at a granular level. Understand who lives in a trade area, where they work and their spending potential so you can better understand your customers, identify optimal locations to expand your retail footprint, define sales territories for franchisees and run targeted marketing campaigns.